Facebook is working to expand how relationships between people and objects/brands can be represented on its platform. It introduced OpenGraph and Facebook actions to allow users to reflect various interactions they have with things, not just people. Actions define how people interact with objects and can be used to post these interactions to users' timelines. OpenGraph further enables standard Facebook elements like photos, statuses, and pages to have actions applied to them or created from them. Mobile is increasingly important as over 350 million users access Facebook through mobile each month.

1. The next generation...

2. Today
•
OpenGraph
•
Timeline
•
Mobile

3. Bob Eliott Dudeface
This is me on Facebook.

4. Bob Eliott Dudeface Clare Connerton
Facebook is about mapping relationships.

5. Sara King
Nico Hall Bob Eliott Dudeface Clare Connerton
Lucio Rufo
Mapping all the relationships in our lives.

6. Aunt
Sara King
Friend Wife
Nico Hall Bob Eliott Dudeface Clare Connerton
Colleague
Lucio Rufo
And explaining the relationships between people.

7. Sara King Mi Goreng
Nico Hall Bob Eliott Dudeface Clare Connerton
Stars of the Lid Lucio Rufo
But what about the relationships I have with things.

8. Like
Sara King Mi Goreng
Nico Hall Bob Eliott Dudeface Clare Connerton
Like
Stars of the Lid Lucio Rufo
Previously we could only “Like” things that weren’t people.

9. Like
Mi Goreng
Bob Eliott Dudeface
But that doesn’t really reflect all of my relationship with a thing.

10. Photograph
Buy
Like
Cook
Eat
Mi Goreng
Bob Eliott Dudeface
There are many ways I can relate to a thing.

11. Subject Action Object
Bob Eliott Dudeface Photographs Mi Goreng
Facebook actions were introduced to allow me to reflect the interactions I have with things in a meaningful way.

12. Subject Action Object
Snapdish
Bob Eliott Dudeface Photographs Mi Goreng
Actions allow developers to define peoples interactions with things (‘Objects’), and to express them on Facebook.

13. Subject Action Object
Bob Eliott Dudeface Listens to Stars of the Lid
There are built in actions, but it’s also possible to create custom actions to suit your needs.

14. Subject Action Object
Bob Eliott Dudeface Listens to Stars of the Lid
Songs
Albums
Playlists
It’s also possible to describe the thing in more detail, by creating attributes.

15. Subject Application Object
Spotify
Bob Eliott Dudeface Listens to Stars of the Lid
Songs
Albums
Playlists

16. OpenGraph
Users Photos / Albums
Credits Status
Apps Groups
Pages Notes
Events Places
OpenGraph allows us to apply actions to, and create actions from these standard Facebook elements.

17. When using OpenGraph
What do people do with the products?
Do people have a relationship with the product?

18. Accessing OpenGraph
Information that appears on a users timeline may be
accessed programmatically
Other information that is stored in application specific
databases can’t be accessed, unless the application
provider has created an API

19. Timeline

20. Timeline
A view of your life, rather than a view of your relation with
the viewer.

21. Timeline
When considering content to put on users timeline:
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Will it be something they will be proud of?
•
Will it be interesting to their friends?

22. Timeline posts
Timeline posts can include
•
Actions
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Aggregations

23. Mobile
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350 million users per month
•
Twice as many as desktop
•
Mobile audience is twice as engaged

24. Summary
•
Facebook is trying to extend is platform to represent the
relationships that people have with brands and objects,
not just people
•
Timeline presents new opportunities for promoting
brands and engaging with users
•
Mobile is vital to any new Facebook experience

25. THANKS