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Breakfast-Meeting

Erik Scarcia
“A story that sticks
with minimal effort”
Disclaimer
Today!
•

Fundamentals

•

Reality

•

Triggers

•

M.E.S.S

•

No-Brainers
FUNDAMENTALS
You don’t have to know exactly
how everything works!
Surf the waves!
You
But it feels like this!
It’s not about you!
you

client
Success

Delivery

Story
Content

Context

“Royal Duo”
[Trias Internettica]
Information!
Impulses!
Possibilities!
?
[Stress of Choice]
[Optimal Minimalism]
[Minimum Effective Dose]
Triggers
Filtering
Disruptive!
1. Instinct!
2. Intuition
Feeling!
Generation Y
3. Peers!
4. Thinking!

[Justification]
Success = Story + Delivery
M.E.S.S.
•

Legacy

•

Story & Analysis

•

Strategy & Tactics

•

Workflow & Actions
Value
Brand!
Legacy
Legacy
•

How should your clients feel about you

•

What should your clients think about you

•

Will they do business wi...
Why/How/What
Comsigliere
WHY?
We believe that happiness, attention and money flow towards value;
if you create, organize and promote yo...
Why
We believe that...
How
We do that by...
What
What we do is...
Once upon a time...
Every day...
One day...
Because of that...
Because of that...
Until finally...
Story

WHW
Time
“Social Memememedia!”
Tactics
Timelines
Urgent/Actual

External X

Sector

Own Organization

Target-Audiences
Community
Team!
Workflow & Actions
RCE
Tasks/Thinking

Introvert

Extravert

People/Feeling
No-brainers!
Be nice!
BE HONEST!
Listen!
Give!
Look good!
Humor!
PerspectiveS!
Focus!
Service!
No Bullshit!
Disrupt!
Test!
Keep the best!
Questions
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
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Breakfastmeeting - Erik Scarcia - Spaces Amsterdam

Keynote on Marketing
Solid presence and doing the right things

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Breakfastmeeting - Erik Scarcia - Spaces Amsterdam

  1. 1. Breakfast-Meeting Erik Scarcia
  2. 2. “A story that sticks with minimal effort”
  3. 3. Disclaimer
  4. 4. Today! • Fundamentals • Reality • Triggers • M.E.S.S • No-Brainers
  5. 5. FUNDAMENTALS
  6. 6. You don’t have to know exactly how everything works!
  7. 7. Surf the waves!
  8. 8. You
  9. 9. But it feels like this!
  10. 10. It’s not about you!
  11. 11. you client
  12. 12. Success Delivery Story
  13. 13. Content Context “Royal Duo”
  14. 14. [Trias Internettica]
  15. 15. Information!
  16. 16. Impulses!
  17. 17. Possibilities!
  18. 18. ? [Stress of Choice]
  19. 19. [Optimal Minimalism]
  20. 20. [Minimum Effective Dose]
  21. 21. Triggers
  22. 22. Filtering
  23. 23. Disruptive!
  24. 24. 1. Instinct!
  25. 25. 2. Intuition Feeling!
  26. 26. Generation Y
  27. 27. 3. Peers!
  28. 28. 4. Thinking! [Justification]
  29. 29. Success = Story + Delivery
  30. 30. M.E.S.S. • Legacy • Story & Analysis • Strategy & Tactics • Workflow & Actions
  31. 31. Value
  32. 32. Brand!
  33. 33. Legacy
  34. 34. Legacy • How should your clients feel about you • What should your clients think about you • Will they do business with you again • Will they refer you to their network
  35. 35. Why/How/What
  36. 36. Comsigliere WHY? We believe that happiness, attention and money flow towards value; if you create, organize and promote your value in a clear, sound and positive way, the results will always be positive. A valuable story deserves to be shared, experienced and rewarded. HOW? We deliver value by: Sharing insights & knowledge Showing possibilities & examples Taking the lead, if necessary, to get things done   WHAT? What we do: Strategic & Marketing Advice Consigliere/sparringpartner Trainer/Speaker
  37. 37. Why We believe that...
  38. 38. How We do that by...
  39. 39. What What we do is...
  40. 40. Once upon a time... Every day... One day... Because of that... Because of that... Until finally...
  41. 41. Story WHW Time
  42. 42. “Social Memememedia!”
  43. 43. Tactics
  44. 44. Timelines Urgent/Actual External X Sector Own Organization Target-Audiences
  45. 45. Community
  46. 46. Team!
  47. 47. Workflow & Actions
  48. 48. RCE
  49. 49. Tasks/Thinking Introvert Extravert People/Feeling
  50. 50. No-brainers!
  51. 51. Be nice!
  52. 52. BE HONEST!
  53. 53. Listen!
  54. 54. Give!
  55. 55. Look good!
  56. 56. Humor!
  57. 57. PerspectiveS!
  58. 58. Focus!
  59. 59. Service!
  60. 60. No Bullshit!
  61. 61. Disrupt!
  62. 62. Test!
  63. 63. Keep the best!
  64. 64. Questions

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