Keynote on Marketing Solid presence and doing the right things

1. Breakfast-Meeting
Erik Scarcia

2. “A story that sticks
with minimal effort”

3. Disclaimer

9. Today!
•
Fundamentals
•
Reality
•
Triggers
•
M.E.S.S
•
No-Brainers

10. FUNDAMENTALS

11. You don’t have to know exactly
how everything works!

12. Surf the waves!

13. You

14. But it feels like this!

16. It’s not about you!

17. you
client

21. Success
Delivery
Story

22. Content
Context
“Royal Duo”

24. [Trias Internettica]

25. Information!

26. Impulses!

27. Possibilities!

29. ?
[Stress of Choice]

30. [Optimal Minimalism]

31. [Minimum Effective Dose]

32. Triggers

33. Filtering

34. Disruptive!

35. 1. Instinct!

36. 2. Intuition
Feeling!

37. Generation Y

38. 3. Peers!

40. 4. Thinking!
[Justification]

42. Success = Story + Delivery

43. M.E.S.S.
•
Legacy
•
Story & Analysis
•
Strategy & Tactics
•
Workflow & Actions

44. Value

45. Brand!

49. Legacy

50. Legacy
•
How should your clients feel about you
•
What should your clients think about you
•
Will they do business with you again
•
Will they refer you to their network

51. Why/How/What

52. Comsigliere
WHY?
We believe that happiness, attention and money flow towards value;
if you create, organize and promote your value in a clear, sound and positive way,
the results will always be positive.
A valuable story deserves to be shared, experienced and rewarded.
HOW?
We deliver value by:
Sharing insights & knowledge
Showing possibilities & examples
Taking the lead, if necessary, to get things done
WHAT?
What we do:
Strategic & Marketing Advice
Consigliere/sparringpartner
Trainer/Speaker

53. Why
We believe that...

54. How
We do that by...

55. What
What we do is...

56. Once upon a time...
Every day...
One day...
Because of that...
Because of that...
Until finally...

58. Story
WHW
Time

59. “Social Memememedia!”

66. Tactics

67. Timelines
Urgent/Actual
External X
Sector
Own Organization
Target-Audiences

68. Community

69. Team!

70. Workflow & Actions

71. RCE

72. Tasks/Thinking
Introvert
Extravert
People/Feeling

77. No-brainers!

78. Be nice!

79. BE HONEST!

80. Listen!

81. Give!

82. Look good!

83. Humor!

85. PerspectiveS!

86. Focus!

87. Service!

88. No Bullshit!

89. Disrupt!

90. Test!

91. Keep the best!

94. Questions