Do you know how to effectively promote your publications? Researchers need to ensure that their research study has gained maximum visibility for both, significant impact on the academic community and increased citation count. “Digital networking” is a powerful means through which the academic community can boost the reach of their study. This webinar will give a detailed overview of the recommended strategies for effective research promotion on academic and social media platforms and optimizing visibility of the published articles. After this webinar, researchers will have a better understanding of the following: Understanding the significance of research promotion Overview of traditional ways of research promotion Popular academic and social media networks Choosing the right channel for promotion Drawbacks of using social media for academic purposes Measuring the impact of the applied promotional strategy

1. Digital Scholar
Webinar
8th January 2020
Hosted by Enago Academy and the Southern California Clinical and
Translational Science Institute (SC CTSI), University of Southern California (USC)
and Children’s Hospital Los Angeles (CHLA)

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Cecilia Patino-Sutton, MD,
MEd, PhD
SC CTSI Director
Workforce Development
and Co-Director KL2
Program, Department of
Preventive Medicine
Director of Masters in
Clinical Translational
Research
About Today’s Session
Career building

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Questions: Please use the Q&A Feature
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Today’s Topic
Effective Use of
Academic and Social
Media Networks for
Endorsing Publications
Speaker:
Dr. Fiona Murphy

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part with
relationship
About the Speaker
Dr. Fiona Murphy, Ph.D.
• Owner of Murphy Mitchell Consulting Ltd.
• 20+ years of experience in scientific and
scholarly publishing.
• DPhil in English Literature from University of
Oxford, UK.
• Secretary of the Board of the data repository,
Dryad and an Editorial Board Member of the
Data Science Journal
• Worked with several reputed publishers like
Oxford University Press, Bloomsbury
Academic, and Wiley.

6. AGENDA
1 Importance of Promoting Research
2 Conventional Methods of Promotion
3 Building a Strong Collaboration Network
4 Practicing Open Science
5 Popular Academic Networking Platforms
6 Popular Social Media Platforms
7 Other Digital Strategies for Promotion
8 Measuring the Impact

7. Increased
visibility
Better
research
impact
Higher
citations
Scholarly
reputation
Building
collaborations
Better
funding
opportunities
Importance of Promoting Research
05

8. How to Promote Research?
Promoting
Research
Conventional Methods Trending Methods
•Presenting at conferences
•Press release
•Citing your own research
•Building collaborations
•Practicing open science
•Using academic networking
platforms
•Using social media networks
•Other digital strategies

9. Conventional Methods

10. Present Your Work at Conferences
Helps to get an overview
of current work going on
in your field of research
Strengthens your research
network and build
collaborations
Helps to meet experts
and get feedback on
your research work
Creates interest amongst
participants regarding
your research work
1 2
3 4

11. Press Release
Press release by university
or institution press office
1 Press release by a
publisher or a journal
2

12. Cite Your Previous Work for its Promotion
The current study
is a continuation
of the previous
study or is based
upon it.
You are building a
coherent piece of
work in a given
field.
The ratio of the
number self-cites
to external ones is
comparable to
that of others in
the field.
If…

13. Build a Strong Collaboration Network

14. How to Build New Connections?
Online
Resources
Collaborative tools
Scholarly
networks
Social media
Face-to-face
interactions, e.g.
within institution
or professional
association, during
conferences,
workshops, or
seminars
Personal
Interactions

15. Some Tools for Collaboration
AcademicLabs
A specialist online
platform to facilitate
easy research
collaborations.
Expertnet
Helps to locate experts
in Florida universities.
Benchling
Life science data
management and
collaboration platform
Authorea
An online collaborative
writing tool that allows
to write, cite,
collaborate, host data
and publish.
SJFinder
An online platform to
discover literature, find
suitable journals and
labs to collaborate.
Overleaf
A real-time collaborative
writing and publishing
tool.

16. International
collaborations boost
citations.
Effects are much
stronger for authors
from developing
nations.
Average number of
citations increases as
authors from different
countries collaborate
ImpactofInternationalCollaboration

17. Source: International collaboration and publication citations, Research and Innovation Services, University of Portsmouth
Impacton Citation Count

18. Practice Open Science

19. How Can You Share Your Research Openly?
Archives or
Digital
Repositories
Blogs and
Personal
Websites
Academic
Networking
Platforms
Open Access
Publishing and
Data Sharing

20. Routes to Open Access Publishing
A researcher
wants to
publish
Submit to a
Gold OA
journal
Submit to a
subscription
journal
Pay Article
Processing
Charges
(APC)
Immediate Open
Access (via
publisher)
Self-archive the
accepted manuscript
(non-typeset version)
in a repository
Immediate or
delayed open
access (depending
on the publisher’s
policy)
Get paid open access
option by publishing in
a hybrid journal
Pay Article
Processing
Charges (APC)
Immediate Open
Access (via
publisher)
Gold OA
Green OA
Peer review; if
accepted for
publication
Peer review;
if accepted
for
publication
Hybrid OA

21. Increased Citations to Open Access Articles
Source: Harnad and Brody, Earlier Web Usage Statistics as Predictors of Later Citation Impact

22. Sharing Preprints
Manuscript
Manuscript
Researcher
Journal
Journal
Preprint
Server
Editor Peer
Reviewers
Editor Peer
Reviewers
Publication
Publication
Available
Online
Days
Months
to Years
M
onths
to
Years

23. bioRxiv

24. Post your pre-publication or post-publication prints in digital repositories.
Self-Archiving in Repositories
Tip: Check journal self-archiving policies on the publisher’s website!
Data
Repositories
Institutional
Repositories
Subject
Repositories

25. Publishing Data in Data Journals
• Data journals specifically focus on publishing research data.
• They include description of data (metadata) instead of analysis of data.

26. Use Academic Networking Platforms

27. Academia.edu
Share your research, monitor
the impact of publications,
follow other academics, and
link your profile to other social
media accounts.
Academic.edu and ResearchGate
ResearchGate
Share your research, join
discussion groups, follow other
academics, get a ResearchGate
Score, and more.

28. ScienceOpen
• Find, share and collect Open
Access papers.
• Follow other academics,
promote your work, and
monitor the impact.
• Peer-review articles and get
reports published linked to
your ORCID.
ScienceOpen and MyScienceWork
MyScienceWork
Global scientific platform for
researchers to deposit and
discover scientific publications
and patents of all disciplines.

29. CiteULike
• Find, share and manage papers.
• Article recommendations are also
provided.
Reference Management Tools
ReadCube
• Find, read, manage, and cite
references
Mendeley
• Manage references
• Connect with fellow researchers
• Share unpublished data
• Start and join a discussion
• Monitor impact of your work
Zotero
• Collect, organize, and cite
references
• Share and collaborate with peers

30. Google Scholar
Google Scholar is one
of the most popular
online search engines
for scholarly literature.
Researchers can create
their own profiles via
Google Scholar Citations.
It keeps researchers updated
about new research in their
field and helps monitor
citations to published work.

31. Popular Social Media Platforms

32. LinkedIn
Keep your
profile
updated
Join
discussion
groups
Find
contacts
Read
interesting
content
Include your
ORCID iD
Share your
work
LinkedIn is the Facebook of the professional world!

33. Twitter
Twitter is the
largest
microblogging
platform in the
world.
It helps authors build
reputation within
their research area
and strengthen their
network.
It helps keep track of
emerging trends,
generate discussion,
get feedback, and
help disseminate
research.

34. Twitter

35. Facebook
A recent survey in Nature
showed that 15% of surveyed
scientists are regular Facebook
users and over 20% of them
post work-related content.
Facebook provides
opportunities to promote
research work in an
informal setting.
Researchers can share links to
recently published work/
relevant news /link to an
award announcement.

36. Use of Different Digital Media Platforms
Source: Nature Blogs. How do researchers use social media and scholarly collaboration networks (SCNs)?

37. Think Before You Post
Calendar
Set Your
Priorities Straight
Limit Your Time on
Social Media
Refrain from posting about
sensitive, confidential, or
controversial subjects
Separate your Professional
and Personal Profiles

38. Other Digital Strategies for Promotion

39. Creating an ORCID
ORCID is a
persistent
identifier to
distinguish
researchers from
each other.
It solves the
problem of
multiple
researchers
having the
same name.
ORCID integrates
key research
workflows of a
researcher such
as manuscript
and grant
submission.
It also knits
scholarly
collaboration
networks and
wider industry
tools
Many publishers,
institutions, and
funders have
embraced
ORCID.

40. • Many leading labs and researchers in the
world have their own websites.
• Websites should provide the following
information about a researcher:
ücurrent research projects
üeducational background
üpast and current affiliations and
positions
üindividual and group achievements
üpublications in a chronological order
ükey collaborators
üstudents, postdoctoral fellows, and
other staff members (current/past)
üfunding acquired
Creating a Website

41. Choosing Keywords Carefully
Keywords can help the
peers in your field
search for a paper
using various
abstracting and
indexing services.
Use established
subject-specific and
index-standardized
terms as keywords.
Use the same keywords
and phrases in the title
and repeatedly in the
abstract as well.
Search Engine
Optimization is
important in ensuring
that a work appears as
high as possible in search
engine results.

42. Writing/Maintaining a Blog
BLOGS
Offer feedback on other
published works or share
views on emerging
trends
Engage with the audience
through comments
section
Provide regular updates to
highlight your research
Use blogging platforms
like Medium, and
Tumblr
Most versatile way to
promote research
Try to post intriguing
and visually appealing
content

43. • Preparing a short animated video based on a research
study and posting it on YouTube can help improve the
visibility of research.
• Posting vlogs regarding a research study or related topics
can create interest among the viewers.
• The link to research papers or lab’s website can always be
posted in the video description.
Vlogs

44. More Tips for Research Promotion
Write a review
article in your
field.
Make a video or
a graphical
abstract for your
article.
Try to publish in
special issues of
journals.
Use animated
figures in your
article.
Make sure that
your contact
information and
affiliation are
correct.
Give your papers
to students as
reading/
reference
material
Share the link of
your published
paper with your
peers.
Keep your
research profile
updated on all
platforms.
Choose the right
journal.
Record an
engaging podcast.

45. Measuring the Impact

46. How to Track Progress

47. ImpactStory
Allows researchers to
discover metrics for their
work from scholarly and
popular social media.
Third-party services like
Figshare, ORCID, etc. can be
connected to the account to
get automatic updates &
import new research.
Researchers can get an idea
of who is benchmarking,
recommending, saving, and
citing their work by
analyzing metrics.
Allows import papers,
datasets, software, slide
decks, and other scholarly
products into a single profile.
Researchers can also highlight
their key achievements on
their profile page.

48. ImpactStory

49. ImpactStory

50. Altmetric
Gathers data
from social media sources,
blogs, mainstream media
and reference
tools
Altmetric Score is an
indicator of the
attention received
by an article.
Altmetric data can
be included in
progress reports or
to endorse profiles.
Helps researchers
benchmark their
activities against
others in the field.
Researchers can
monitor online
activity and
discussions in real
time.
Researchers
receive alerts
each time
their work is
mentioned.

51. Altmetric

52. PlumAnalytics
• PlumX accumulates research metrics for all types of scholarly
research output.
• These metrics are categorized into five groups:

53. Advantages of PlumAnalytics
Tracks 67 types
of output,
including books,
book chapters,
posters, etc.
Tracks multiple
versions of the
same article –
published,
pre-print, green
open access.
Categorizes
metrics for
clear
understanding
and analysis.
Offers more
sources of
metrics than any
other Altmetrics
provider.

54. PlumAnalytics

55. Summary

56. Use Digital Media Networking
Create and
Maintain an
Online Profile
Engage in
Scholarly
Communications
Networks
Build a Social
Networking
Profile
Monitor
Progress and
Measure
Success

57. Three Step Promotion Strategy
Discuss
Disseminate
TrackProgress• Collaborate more
• Present at conferences
• Create an ORCID
• Write blogs
• Use academic/social networks
• Share data
• Make your website
• Write review articles
• Alternative metrics
• Traditional metrics
Success

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mobile app and get instant access to
free scholarly publishing resources.
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All the best for your future papers!

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