Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action. You will learn: • Which social channels marketers should focus on in the future? • New social media content features • Which social media strategies are most effective? • The best ways to engage your audience with social media • How to measure the return on your social media investment • The best social management tools • How much time you should invest with social media activities

1. Just Don’t USE Social Media;
Jump Ahead of Your
Competition
Shelly Cedarblade

2. Shelly Cedarblade
Owner, Woo! Social Media Marketing
Constant Contact Authorized Local Expert
shelly@woosmm.com
facebook.com/woosocialmediamarketing
@SCedarblade
linkedin.com/in/shellycedarblade

3. Website
vs.
Social Media?

4. We’ve gone from…
"Should we do
social media?"
to…
"How can we do
social media better?"

5. You DON’T Have to be on
ALL Social Networks!
Pick a platform based on
where your buyers are!

6. “Getting someone who has a
need, to know, like, and trust
you.”
-- John Jantsch
Duct Tape Marketing

7. While 14% people trust ads,
76% people trust consumer
recommendations.
Flooring
Hair Stylist
Roofers
Computer Repair

8.  Pinterest (images) has around 50
million users 27% of time spent
online is on a social network
 Facebook (status updates, images, links, &
videos) has 1.11 billion monthly active users
 40 million photos are uploaded to Instagram per
day
 Google+ (SEO) boasts more than 343 million
users More than 1 billion unique users visit
 YouTube (video) each month YouTube has over
550 million users
 LinkedIn (professionals) has more than 238
million members in over 200 countries and
territories.
Social Media Stats

9. Jump Ahead with the Following
Actionable Marketing Tips….

10. Increase Exposure
Actionable Marketing Tips:
 Share your content across all social media
channels.

11.  Include social sharing on your website
and blog. (social media icons)
 Encourage visitors to share your
information.

12. Drive Traffic
Actionable Marketing Tips:
 Link to information on your blog and website in
your blog posts
 Write guest blog posts.
 Show your products on Pinterest with great
visuals.
 Include styling and how-tos.
 Make sure that all of your images are
pinnable.

13. Use social media to learn what your
prospects and customers are talking
about with regard to your products.
Gain Marketplace Insight

14. Actionable Marketing Tips:
• Understand what your competitors are doing.
• Ask open-ended questions on social media.
• Engage with your fans and others.
• Nudge customers to rate and review your
products or services.
• Encourage customers to share their
photographs and stories.
• Create customer photo galleries.

15. Leverage the Power of Social Media
by Engaging With Your Raving Fans
 Spotlight your customers.
 Highlight them using your product
 Provide perks…
 Make them feel special.
 Think backstage passes.
 Offer them specials such as
early looks at new products.
 Exclusive offers.
 Provide your fans with special knowledge
and the tools to get the word out.

16. Generate Leads - Actionable Marketing Tips:
• Answer customer questions.
• Make a list of your customers’ top
questions and respond to each one.
• Explain how to use your product.
• Link to your product pages.
• Educate your market.
• Use videos to engage with your prospects
and let them know more about your
product.
• Help people by answering their questions on
forums.
• Your goal should be to supply information not
corporate-speak.

17. Improve Search Rankings
[Social media provides alternative
ways for businesses to appear on
the search engine results pages.]
Note: YouTube is the 2nd largest
search engine.

18. Improve SEO
Actionable Marketing Tips:
• Optimize your social media profiles.
• Incorporate your keywords into your
profiles.
• Include your business’ location, phone
number and email address so prospects
can find you.

19. • Make blogging part of your social media
routine.
• Write posts focused on a keyword phrase
and include at least one internal link and
one external link.

20. Google:
1. Claim your
Authorship
(blogging)
2. Location (Google Places)
• https://www.google.com/business/placesforbusiness/
• http://woosmm.com/can-your-customers-find-you-on-google/

21. Make Connections
Actionable Marketing Tips:
• Reconnect with colleagues and friends.
• Build on your past relationships.
• Take social media offline
• Meet your social media contacts in real
life.

22. • Attend networking events and conferences.
• Think win-win.
• Just like real life networking, you can’t
suddenly reach out and ask people for a
favor.
• You need to build relationships and pay-it-
forward.
Connections…

23. Reduce Marketing Expenses
[Social media marketing is
NOT free.]
Social media allows you to
reach more people with less
expensive forms of distribution
and communication.

24. Reduce Expenses
Actionable Marketing Tips
• Inbound or pull marketing
• Establish a marketing calendar.
• Build social media channels
• Regularly engage and where your
customers are.
• Develop your blog.
• Test social media
advertising.
• It is highly
targeted
advertising that’s
relatively
inexpensive.

25. Increase Sales
Actionable Marketing Tips
• Add call-to-action (CTAs) to posts or blogs.
• Create an exclusive sale of the day/week/month
• Provide pictures of recent projects and link to
your service page.
• Show customers how to style your products.
• Demonstrate how customers can use your
products.

26. What Social Media
Strategies
are Most Effective

27. Asking questions just works. Questions
get answers — which means engagement.
Tip #1 – Ask Questions

28. • Posting a funny photo & telling people
to “Caption This” always gets a great
response.
Tip #2 – Caption This

29. Tip #3 – Like Every Comment
• “Like” the comments from every user in 2
ways:
1. As the Page
2. As Yourself • The reason is two-fold:
1. The person who left
the comment will
get a notification
about the Like —
which could lead to
them adding more
comments
2. It creates a “Ticker”
story about your
page or yourself
Liking a comment

30. Tip #4 – Reply to Every Comment
• Reply to & “Like” every
comment as the page
• Mention or tag the
person in the comment
• Set aside a time every
day when you go &
Like/reply to every
comment on every post
on your page.
[Note: You don’t have to reply within minutes
unless it’s a customer service issue. However,
you should respond within 12 hours.]

31. Information, tips, and practical advice
Questions asked by your customers
Links to:
 Archived email marketing newsletters
 Event homepages and registration pages
 Blogs (yours and others’)
 Websites (yours and others in your area of expertise)
 Product or service reviews
 Thought-provoking discussions that inspire dialogue
What to Share

32. KISS ~ Keep It Short & Simple
Posts with less than 80 characters get more shares.
How to Help Increase
Your Engagement

33. What NOT to Include
in Your Updates
 Don’t pitch.
 Don’t overtly self-promote.
 Don’t offer incentives to get reviews or
sharing.
 Don’t discuss personal information,
politics, sports, religion, etc.

34.  Recent poll stated customers
would like a response within 30
minutes.
Industry average is 14 hours.
Customer Service

35. Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach out to the customer.
 Pick up the phone if possible
2. Let your network know that you are
addressing the issue.
 Respond! Show that you are
listening and respond positively,
publically
3. Always seek to satisfy and delight,
not defend.

36. "How do I use social media
effectively if I don't have a lot of
time to spend on social media?"

37. Sourcing Content -
How to quickly find relevant and
engaging content to share on
your page.

38. Create your
own

39. Share Other
People’s
Content …

40. Use Facebook as
your PAGE, not your
personal profile.

42. As your Facebook PAGE, you will want
to “Like” other business pages that may
have content to share.
• Go to the Facebook search bar and
type in business name. For example:

44. Continue to “Like” Facebook
pages.
Facebook may limit how many
pages you like per day.
The purpose of this is to view
“content” that you can share on
your Facebook page.

45. • As your Facebook page,
go to “Home” to see your
newsfeed.
• Click on “Most Recent”
• Scroll through your
newsfeed to find content
that you could share on
your page.

46. • Right click
on the
image
• Click “Save
image as”
• Save image
Note:
Ideal image size is 403 x 403 pixels

49. Email Updates
 Monitor new story
 Keep current on industry

50. • 2 – 3 snippets from your blog
or other blogs
• Okay to share multiple times
• Link to blog (SEO)

52. Hashtags are clickable phrases that users add
into their posts to make them more easily
searchable.

53. When someone clicks on a hashtag, they’re
directed to a feed that shows others who are
using the same keywords to describe their posts.

54. Hashtags are used to extend the conversation
beyond a brand’s fan base into the larger
audience of the entire social media platform.
Every hashtag will have its own unique URL.
For example, the URL for #PDPH is
https://www.facebook.com/hashtag/pdph

55. https://www.facebook.com/hashtag/drinkrecipes

57. #bloodymary

58. Hashtag Strategy
1. Determine what keywords are important when
marketing to your target audience.

59. Hashtag Strategy
2. Use hashtags on Facebook to connect with your target
audience based on keywords they will be searching for

60. Hashtag Strategy
3. Or create your own hashtags that identify your
business or a product/service you offer.

61. Hashtag Strategy
Note: Hashtags give your Pages more visibility – people
who have never seen your Page will search for or click
on a hashtag (in someone else’s post) and see your
posts in the pop-up window.

62. Hashtag Tips
Creating a Facebook post where #every other #word
includes a hashtag #makes it #very difficult #for users
#to read!
 Test out a maximum of 1-2 hashtags per post.
 May not want to include hashtags in every post.
 Start testing on your Page and see what engagement
looks like for posts with hashtags versus posts without
hashtags.

63. Facebook Insights….

69. Check Insights to see when
your fans are on Facebook
Mix up the times you post.

70. Mix Up Your Posts!
Each fan prefers different types of
posts (status, photo, or link)!

72. Tip: Check your Negative Feedback.

74. COOL
Social Media
Management
Tools
&
Tricks

75.  Measures the success of your Facebook page.
 Free of charge
 Provides recommendations to improve your page
 Page comparisons

76. • Posts by Page
• Timing
• Length of posts
• Ask more
questions
• Hashtags
• CTAs
• Page comparisons
• Industry
• Similar brands
• Posts by others
• Response rate &
time

77.  Provides recommendations for your page
 Check list for page information
 Page performance

79. www.woosmm.com
“How to Use
HootSuite for Your
Business”

81. Facebook Pages Manager
App for iPhone, iPad, &
Android Devices
 Manage
Multiple
Pages
 Post,
Comment,
Like
 Free app for
Apple &
Android

82. www.quozio.com

84. Schedule Your Time

85. Helpful Social Media Websites
 Social Media Examiner
 HubSpot
 Mari Smith
 Amy Porterfield
 Mashable
 Technoratti
 Google Alerts | Google Keywords
 AllTop

86. Social Media IS....
 A way of connecting with potential
consumers and building brand
awareness
 More than just networking, it’s a way
of successfully building a brand.
 Becoming more visual.
 More video and more pictures are
being used for brands and for
attraction for customers.

87. Social Media Should Be ....
Permission Based
 Instead of interrupting your audience, let
customers come to you through pure
attraction.
 It's your job to help people find exactly what
they are looking for, exactly when they're
looking for it, instead of forcing them to buy
something they don’t have any interest in
purchasing, ever.

88. So, what does permission mean for social
media marketing?
 It means asking for a retweet or share...
and knowing you won't get it unless
your content is worth it.
 It means putting content out on
Facebook that you hope elicits
engagement ... but isn't an expectation
or a guarantee.

89. Social Media Should Be ....
Customer-Centric
 Get in the habit of thinking of your social
media audience as potential future customers
or referrers.
 Social media is social for a reason.
 It isn't about you, it's about the "customer“
 Show you care about something other than
simply making money.

90. Social Media Can Be ....Chaotic
How can you stand out among the
chaos?
 Improve the quality of your
content
 Focus on consistency across
your social channels
 Try to create viral content to
help grow your social reach.
 Be the brand that people genuinely want to
follow and read content from every day.

91. Social Media Might Be ....Neurotic
 What works for one business, might not work
for yours
 If what you have been doing isn’t working, it
might be time to re-evaluate your goals or
completely pull the plug on one of your
social networks.

92. Social Media Should Be .... FUN!
YES, social media is fun!
Or, at least it should be!

93.  Marketing doesn’t have to be so serious
all the time, especially on social media.
 Is your content playful?
 Or is it rigid and corporate?
 Don’t be afraid to get creative and
experiment with your marketing.

95. Questions?
Shelly Cedarblade
Woo! Social Media Marketing
shelly@woosmm.com
715.577.8745
www.woosmm.com