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WEB ANALYTICS Insights into numbers is exciting!
JOHN-MICHAEL OSWALT (JMO) ,[object Object]
Web Analytics ,[object Object],[object Object],[object Object]
Basic Metrics
Actionable Metrics
[object Object],[object Object],[object Object],[object Object],Visitor Tracking
Traffic Sources ,[object Object],[object Object]
Search Engine Keywords
Referring Sites
Top Content
Top Landing Pages
Event Tracking
Goals (Google Analytics)
Insights http://www.google.com/insights/search/
Regional Interest
Specific Terms
WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog

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