2. Purpose
• Generate simple tracking codes
• Get real-time glimpse of your visitors from
your
– Blogs
– Facebook ads
– Web pages
– Html-based emails
3. Exercise
• Create the URL shortcut
• Create your Facebook ad
• Create a tracking code
• Paste into Facebook landing page
• Show views
4. Create the URL shortcut
• From the home page, type in your landing
page URL:
• Copy the Shortened URL:
5. Create your Facebook ad
• Use the shortened URL as your link
Tip: Use keywords in your title
6. Create a tracking code
• Click the “Opens Summary” button
• Add a description
• Click the “Add” button
7. Paste into Facebook landing page
• Once added, copy the “Tracking Code” value
by clicking on it, and then pressing ctrl + c.
• Go to the landing page where Facebook will
redirect your traffic.
• Paste the tracking code to the bottom of the
page:
9. Redirect from Facebook
• Viewers click the link to your
landing page (highlighted)
• The click is recorded
• The open is recorded when
the clicker reaches your
landing page
• You can instantly view the clicks and opens
from the http://z-ap.me control panel
10. Show views
• As soon as the landing page is reached, you
will know in the dashboard.
• Every morning you will receive an email
summary of all opens.