Eataly Group [6. CoRE Handelsimmobilientag 2015]

3. THE MOST IMPORTANT THING:
THE ANALYSIS
3
THE HOLE

5. EATALY PROJECT:
VALUE
MARKETING

6. PEOPLE
QUALITY
PRODUCER
S
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back
here!»
« Italy is
champion of
biodiversity»
« Here there is
respect for my nation
«I will bring
my family here»
«How lovely it is to
work here »
«I want my product to
be sold here »
«Eataly does good
things for the
community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things »
EATALY’S «PEACH»
Visible teaching rooms for
courses
Integrated market and
restaurant
Lots of
descriptions
and posters
Simple furnishings to
showcase the
product
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choicc,
many products
Visual aids to help
describe seasonality,
history and traditions
No products that
contain
colorantsNothing frozen
Innovative
communication
Pay personnel
correctly,
management
pay within reason
Sustainable pricing,
keeping the right
margins
Accounts kept
correctly every day
Pay correctly and
punctually, ask for
proactive assistance from
suppliers Personnel who eat at the
restaurants
Original
campaigns
Involve corporations
and politics

33. DANKE