Presented at the e-nnovation conference, Poznan, Poland (24/9/2010)

1. Social
Shopping
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Scicada
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5. h3p://scicada.com
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6. Now What?
Look
at
the
basics
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7. h3p://scicada.com
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8. Shopper: decisions, decisions, decisions
Why
How
What
When
Where
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Social
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9. Why?
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10. Six biases
Source:
Psychology
of
Social
Shopping
PresentaJon,
Paul
Marsden,
Social
Commerce
Today
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11. What?
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12. Where?
Online
Merchant
Site
Social
Network
Third
party
site
Offline
In
Shop
Around
Shop
City
Level
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Shopping
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13. When?
Shopping
Seasons
Product
Lifecycle
Discounts
Period
Special
Deals
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14. How?
 Cash
or
Credit
 Financing
 Coupons
and
Loyalty
points
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15. Group
Sales
Sites
Reward
Recommend.
Systems
Networks
Deals
Review
Aggregators
Networks
Shopping
Shopping
CommuniJes
Search
Shopping Facilitators: the helping hand
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16. Shopping Communities - www
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21. h3p://scicada.com
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22. Shopping Communities - mobile
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23. h3p://scicada.com
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24. h3p://scicada.com
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25. Deals & Deals Aggregators
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26. h3p://scicada.com
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27. h3p://scicada.com
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28. h3p://scicada.com
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29. Reward Systems
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30. h3p://scicada.com
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31. Group Sales
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32. h3p://scicada.com
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33. Reward Systems
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34. h3p://scicada.com
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35. Recommendation Networks
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36. h3p://scicada.com
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37. Review Networks
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38. h3p://scicada.com
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39. Shopping Search
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40. Decision making facilitated
Why
• Social
Networks
• Shopping
CommuniJes
What
• Shopping
CommuniJes
• RecommendaJon
networks,
Review
Networks
• Shopping
Search
When
• Deals
Aggregators
• Group
Buying
Where
• Group
Buying
• Shopping
CommuniJes
How
• Deals
Aggregators
• Reward
Systems
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41. So, what tools is the Merchant left with?
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42. Community Features
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43. h3p://scicada.com
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44. Shopping Widgets
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45. Shopping inside Social Networks
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47. h3p://scicada.com
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48. Review Features
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49. Recommendations Features
I.
Personalized
recommendaJon
II.
Social
recommendaJon
III.
Item
recommendaJon
IV.
A
combinaJon
of
the
above
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50. h3p://scicada.com
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51. Build
a
web
of
trusted
peers
Expand
reach
and
Achieve
Network
internalize
Effect
for
its
users
sociality
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52. Questions?
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