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welcome.
STORYBOARDING EXPERIENCES WORKSHOP




         gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
12:15   Experience & Story


1:00    Creating Scenarios


2:45    Break


3:00    Experience Storyboarding Presentation


3:30    Experience Storyboarding Worksession


5:30    Groups present their storyboards




                   gravitytank X TEI’10 |   January 2010
how do you design an experience?

      what’s your process?
      where do you start?




        gravitytank X TEI’10 |   January 2010
we like to start from the
 audience perspective




    gravitytank X TEI’10 |   January 2010
every experience –
mobile, kiosk, product, environment –
           has an audience.




          gravitytank X TEI’10 |   January 2010
as the author, what are you trying
     to say to your audience?

what do you want them to feel?
      learn? tell others?




         gravitytank X TEI’10 |   January 2010
let’s look at the audience experience in an interactive
                      installation...




1. Initial discovery      2. Interpretation                    3. Reflection + resolution




                       gravitytank X TEI’10 |   January 2010
how would your audience relate this
     experience to others?

         through a story.




          gravitytank X TEI’10 |   January 2010
they would tell the story
                       in 3 acts.




Act 1 - Intro        Act 2 - Confrontation                  Act 3 - Resolution




                    gravitytank X TEI’10 |   January 2010
ACT 1 //

Luke leaves the tranquility of home to join Ben, defeat
the bad guys and save the princess.



ACT 2 //

Luke finds the princess, loses Ben and commits to
stopping the Evil Empire.



ACT 3 //

Luke blows up the Death Star and saves the universe.
All is well.




   gravitytank X TEI’10 |   January 2010
the 3 act structure from an
                    audience perspective.




ooh, this is relevant to me
                                                                        whew, they made it

                      woah, this changes everything


 Act 1 - Intro                Act 2 - Confrontation                   Act 3 - Resolution




                              gravitytank X TEI’10 |   January 2010
A TEI experience goes beyond traditional story:

> interactive, not passive

> non-linear

> mutable and dynamic

> physical and digital




                gravitytank X TEI’10 |   January 2010
in a TEI experience,
the author (you) and the audience
     build the story together




         gravitytank X TEI’10 |   January 2010
we will look at tools and techniques
to create a compelling TEI experience
          for your audience...

       ...and tell a better story




           gravitytank X TEI’10 |   January 2010
12:15   Experience & Story


1:00    Creating Scenarios


2:45    Break


3:00    Experience Storyboarding Presentation


3:30    Experience Storyboarding Worksession


5:30    Groups present their storyboards




                   gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
Giving them some Character




                   gravitytank X TEI’10 |   January 2010
Develop backstories and relationships




                     gravitytank X TEI’10 |   January 2010
Iconic representations and simplified forms




                      gravitytank X TEI’10 |   January 2010
Focus on iconic elements
Find a perspective of the object that reads the best




                        gravitytank X TEI’10 |   January 2010
1/
                                        2


                                        1/
                                        2



gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
Combine some basic blocks and glare lines with people
and hands




                     gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
Background


Middle-ground




Foreground




                            Henri Cartier-Bresson, The Decisive Moment
 gravitytank X TEI’10 |   January 2010
Rule of 3rds




               Stanley Kubrick, Paths of Glory
                               gravitytank X TEI’10 |   January 2010
Symmetrical balance




                      gravitytank X TEI’10 |   January 2010
Symmetrical balance




          Rick Valencenti, Wolfson Breuer House
                           gravitytank X TEI’10 |   January 2010
Asymmetrical balance




                       gravitytank X TEI’10 |   January 2010
Asymmetrical balance




          Rick Valencenti, Wolfson Breuer House
                            gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
gravitytank X TEI’10 |   January 2010
12:15   Experience & Story


1:00    Creating Scenarios


2:45    Break


3:00    Experience Storyboarding


3:30    Experience Storyboarding Worksession


5:30    Groups present their storyboards




                   gravitytank X TEI’10 |   January 2010
telling a story about an experience
       focuses on the benefits
        instead of the features




         gravitytank X TEI’10 |   January 2010
What can this process do for design teams?

> promotes collaboration
> connects design with emotion
> injects energy into iteration
> prompts decisions
> creates clarity
> think broadly about opportunities



                gravitytank X TEI’10 |   January 2010
storyboarding is a
    flexible tool for
designing experiences




   gravitytank X TEI’10 |   January 2010
the experience storyboarding process
combines analysis, generation, and shaping
      into one collaborative session




             gravitytank X TEI’10 |   January 2010
enhance the public transit experience
with new tangible and embedded interactions




              gravitytank X TEI’10 |   January 2010
define the character, set and script (20 MIN)
> define the main character(s) and draw them
> map out what currently happens on post-its
> where does it happen?


create the current state (30 MIN)
> create the keyframes of the current process


analysis (10 MIN)
> what are the pain points & opportunities?


generation (30 MIN)
> brainstorm new solutions
> go for generating many ideas quickly


shaping (30 MIN)
> create the future state scenario




                                gravitytank X TEI’10 |   January 2010

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Storyboarding Experiences Workshop

  • 1. welcome. STORYBOARDING EXPERIENCES WORKSHOP gravitytank X TEI’10 | January 2010
  • 2. gravitytank X TEI’10 | January 2010
  • 3. 12:15 Experience & Story 1:00 Creating Scenarios 2:45 Break 3:00 Experience Storyboarding Presentation 3:30 Experience Storyboarding Worksession 5:30 Groups present their storyboards gravitytank X TEI’10 | January 2010
  • 4. how do you design an experience? what’s your process? where do you start? gravitytank X TEI’10 | January 2010
  • 5. we like to start from the audience perspective gravitytank X TEI’10 | January 2010
  • 6. every experience – mobile, kiosk, product, environment – has an audience. gravitytank X TEI’10 | January 2010
  • 7. as the author, what are you trying to say to your audience? what do you want them to feel? learn? tell others? gravitytank X TEI’10 | January 2010
  • 8. let’s look at the audience experience in an interactive installation... 1. Initial discovery 2. Interpretation 3. Reflection + resolution gravitytank X TEI’10 | January 2010
  • 9. how would your audience relate this experience to others? through a story. gravitytank X TEI’10 | January 2010
  • 10. they would tell the story in 3 acts. Act 1 - Intro Act 2 - Confrontation Act 3 - Resolution gravitytank X TEI’10 | January 2010
  • 11. ACT 1 // Luke leaves the tranquility of home to join Ben, defeat the bad guys and save the princess. ACT 2 // Luke finds the princess, loses Ben and commits to stopping the Evil Empire. ACT 3 // Luke blows up the Death Star and saves the universe. All is well. gravitytank X TEI’10 | January 2010
  • 12. the 3 act structure from an audience perspective. ooh, this is relevant to me whew, they made it woah, this changes everything Act 1 - Intro Act 2 - Confrontation Act 3 - Resolution gravitytank X TEI’10 | January 2010
  • 13. A TEI experience goes beyond traditional story: > interactive, not passive > non-linear > mutable and dynamic > physical and digital gravitytank X TEI’10 | January 2010
  • 14. in a TEI experience, the author (you) and the audience build the story together gravitytank X TEI’10 | January 2010
  • 15. we will look at tools and techniques to create a compelling TEI experience for your audience... ...and tell a better story gravitytank X TEI’10 | January 2010
  • 16. 12:15 Experience & Story 1:00 Creating Scenarios 2:45 Break 3:00 Experience Storyboarding Presentation 3:30 Experience Storyboarding Worksession 5:30 Groups present their storyboards gravitytank X TEI’10 | January 2010
  • 17. gravitytank X TEI’10 | January 2010
  • 18. gravitytank X TEI’10 | January 2010
  • 19. Giving them some Character gravitytank X TEI’10 | January 2010
  • 20. Develop backstories and relationships gravitytank X TEI’10 | January 2010
  • 21. Iconic representations and simplified forms gravitytank X TEI’10 | January 2010
  • 22. Focus on iconic elements Find a perspective of the object that reads the best gravitytank X TEI’10 | January 2010
  • 23. 1/ 2 1/ 2 gravitytank X TEI’10 | January 2010
  • 24. gravitytank X TEI’10 | January 2010
  • 25. gravitytank X TEI’10 | January 2010
  • 26. Combine some basic blocks and glare lines with people and hands gravitytank X TEI’10 | January 2010
  • 27. gravitytank X TEI’10 | January 2010
  • 28. Background Middle-ground Foreground Henri Cartier-Bresson, The Decisive Moment gravitytank X TEI’10 | January 2010
  • 29. Rule of 3rds Stanley Kubrick, Paths of Glory gravitytank X TEI’10 | January 2010
  • 30. Symmetrical balance gravitytank X TEI’10 | January 2010
  • 31. Symmetrical balance Rick Valencenti, Wolfson Breuer House gravitytank X TEI’10 | January 2010
  • 32. Asymmetrical balance gravitytank X TEI’10 | January 2010
  • 33. Asymmetrical balance Rick Valencenti, Wolfson Breuer House gravitytank X TEI’10 | January 2010
  • 34. gravitytank X TEI’10 | January 2010
  • 35. gravitytank X TEI’10 | January 2010
  • 36. gravitytank X TEI’10 | January 2010
  • 37. gravitytank X TEI’10 | January 2010
  • 38. gravitytank X TEI’10 | January 2010
  • 39. 12:15 Experience & Story 1:00 Creating Scenarios 2:45 Break 3:00 Experience Storyboarding 3:30 Experience Storyboarding Worksession 5:30 Groups present their storyboards gravitytank X TEI’10 | January 2010
  • 40. telling a story about an experience focuses on the benefits instead of the features gravitytank X TEI’10 | January 2010
  • 41. What can this process do for design teams? > promotes collaboration > connects design with emotion > injects energy into iteration > prompts decisions > creates clarity > think broadly about opportunities gravitytank X TEI’10 | January 2010
  • 42. storyboarding is a flexible tool for designing experiences gravitytank X TEI’10 | January 2010
  • 43. the experience storyboarding process combines analysis, generation, and shaping into one collaborative session gravitytank X TEI’10 | January 2010
  • 44. enhance the public transit experience with new tangible and embedded interactions gravitytank X TEI’10 | January 2010
  • 45. define the character, set and script (20 MIN) > define the main character(s) and draw them > map out what currently happens on post-its > where does it happen? create the current state (30 MIN) > create the keyframes of the current process analysis (10 MIN) > what are the pain points & opportunities? generation (30 MIN) > brainstorm new solutions > go for generating many ideas quickly shaping (30 MIN) > create the future state scenario gravitytank X TEI’10 | January 2010