This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.

1. Introduction to Social Media
for West Sussex PCT
Presented by Mark Walker

2. Learning about social media
Social media may not be part of your
personal life but it is definitely part of your
working world.
To understand its value you need to know
what it is, what it does and how to use it.
However, like swimming, it is difficult to
learn without getting your feet wet…

3. Introduction to Social Media
• Your Questions About Social Media
• Where are we now?
• Getting to grips with social media
– Listen, look, learn
– Be useful
– Review and improve
• Next Steps

4. Outcomes from this session
• You have more knowledge about current
use of Social Media
• You have asked questions about social
media and had some of them answered
• You have talked to colleagues about the
role of social media in your work
• You are starting to decide what to do next

5. Where are we now?

6. Social Media is jargon…
• Podcasting • LinkedIn
• Blogs • Google Docs
• Video-sharing • Twitter
• Microblogging • Ning
• Delicious • Yammer
• Social Bookmarking • Slideshare
• Document-sharing • SurveyMonkey
• Video Conferencing • Wikis
• Doodle • Email forums
• Wordpress • Bulletin boards

7. How important is Social Media?
• In terms of your current workplans, how
important do you think it is for you to know
more about social media?
– Not sure
– Not at all
– A little
– It’s important
– Its vital

8. How important is Social Media?

9. Social Media Confidence
• How confident do you feel about using
social media, such as Twitter, Youtube or
Facebook?
– 1 = not at all
– 2 = have some knowledge
– 3 = use one or two different tools
– 4 = regular user
– 5 = very confident user

10. Social Media Confidence
PERSONAL USE WORK USE
Average = 2.5; WSPCT = 3 Average = 2; WSPCT = 1.8
Use one or two different tools Not at all/have some knowledge

11. What is Social Media?
• The Internet • Fashionable
• Social spaces • Dynamic
• Interactive • Cheap
• Multi-functional • Easy to use

12. Where are we now?

13. Where are we now?

14. Who is Using Social Media?
• Young People • Your Clients
• Older People • Your Colleagues
• Wealthy People • Your Friends
• Poor People • Your Family
• Your Suppliers
• Your Contractors

15. What are they using Social Media for?
• Entertainment, education, health, work
• Asking questions and sharing answers
• Making recommendations
• Checking technical information
• Supporting one another
• Creating communities
• Bypassing mainstream answers

16. We are changing the way
we make decisions

17. We can still hear what
the seller says...

18. But it is now much easier to hear
what buyers think before we buy…

19. What can we use Social Media for?
• Marketing  More Effective
• Sales Communications
• Communications
• Information  Better Services
• Interaction
• Trust
• Influence

20. Your questions about Social Media
• What is the best way for NHS to engage with social media?
• Is there any evidence of usefulness for the NHS?
• How can we evaluate the use of social media to show effectiveness?
• Which are the most useful tools for what we want to achieve?
• What are the costs? Inc time/people/financial resources?
• Whose role is it within the organisation?
• How do we manage the risks (e.g. reputational) without stifling our
involvement?
• What can we learn from others who are already doing
this successfully?
• How can we make sure that we're being useful to people and not just ticking
various social media boxes?

21. Get to grips with Social Media

22. The Problem with Social Media…
The Problem The Solution
• Too Many Choices • Patience
• Too Little Time • Focus
• Too Little Direction • Routine
• Evidence • Measurement

23. Get to grips with social media
So What Should I Do?
• STEP 1 STEP 2
• STEP 3
Listen, Be Useful Measure
Look and and
Learn Improve

24. Get to grips with social media
Step 1: Listen, Look and Learn
• Where to look
– Facebook
– Twitter
– LinkedIn
– Patient Opinion
– NHS Choices
– Google for “NHS + Social media”
– Blogs/Podcasts

25. Google Alerts

26. Tweetdeck

27. Youtube

28. Patient Opinion

29. Facebook

30. NHS Choices

31. Get to grips with social media
Step 2: Be Useful in Your Network
• Share what you know
• Help where you can
• Signposting
• Announcing
• Listening
• Responding

32. Get to grips with social media
Step 2: Be Useful in Your Network
20 minutes a day
• Update your website/blog
• Post comments
• Tweet useful links and news
• RT useful links and new
• Talk to colleagues, clients, partners
• Recommend something

33. Get to grips with social media
Step 3: Measure and Improve
• Small Steps
• Adjust Your Routine
• Build a Network
• Be Patient
• Be Selective
• Be Focused

34. Get to grips with social media
Step 3: Measure and Improve
• Spreadsheet
– Hits, friends, posts, comments, polls
– Sales, margins, costs
• Track links using www.bit.ly
– What are people interested in?
• Communications campaigns
– Direct costs, people’s time, trends

35. Next Steps
• Start with where you are now
• Set achievable goals
• Understand your networks
• Share what you know
• Be useful

36. Next Steps: Individual
• Learning by Doing
– I will spend 30 minutes a week
researching the use of social media in
my field
– I will spend 20 minutes a day being
useful to other people by using the web
– I will include knowledge about social
media in my personal development goals

37. Next Steps: Organisation
• Marketing
– Research + website + online
• Strategy
– Policy, research, services, etc
• Human Resources
– Skills, training, job description

38. Next Steps: Your thoughts
• One thing for yourself
• One thing for your department
• One thing for your organisation

39. Useful Guides
• www.icrossing.co.uk/what-we-think
– eBook: What is Social Media?
• www.nixonmcinnes.co.uk
– Marketing Guides
• www.cipr.co.uk/socialmedia
– Chartered Institute of Public Relations
• Me and My Web Shadow
– http://amzn.to/9paTvZ

40. Your questions
• Is this relevant?
• How can you move forwards?
• What will help you?

41. Keep In Touch
E: mark@wallandpleece.co.uk
W: www.wallandpleece.co.uk
W: www.markwalker.net
T: @scipmark
LinkedIn: scipmark