This document provides tips for gaining more "Likers" and followers on social media for a Rotary club page. It recommends engaging with others on social media by liking and commenting on related pages, interacting with other Rotary groups, and sharing Rotary-related posts and discussions on personal social media profiles to generate interest in one's club page. It also stresses the importance of posting engaging updates regularly to one's own club page without over-spamming others.

1. Gaining “Likers”
Social media is all about building relationships. Gaining a following requires
genuine, meaningful interactions.
 Make sure your page is engaging. Try to post interesting updates and
reminders at least every couple of days, even if it is sharing something else that
has been posted and is relevant. It should only take a minute to do so. Respond
to or “Like” comments in a timely manner.
 “Like” other Rotary-related pages on Facebook. Quite often they will
return the favour.
 Interact with other Rotary pages and groups on Facebook. If you add
valuable comments or information on other Rotary presences while logged in as
your club, other people will follow the link back to your own page and Like it.
The Rotarians on Social Networks Fellowship is a good place to start:
http://www.facebook.com/rosnf
 Use your personal social media profile to post about Rotary too. Share
what you personally do in and get out of Rotary, friend / subscribe to other
Rotarians and family of Rotary, participate in Rotary-related discussions, and
Like Rotary related pages personally. It may pique the curiosity of others in
your networks enough to check out your club Page or start a conversation about
what this “Rotary” thing is that you keep mentioning.
 Don't spam! If you want to promote a particular event, don't post the same
link in different groups / pages / profiles in a short space of time. If the same
news / link is repeated over and over in someone's newsfeed, they will block or
unsubscribe from your posts, or unfriend you. Spread out sharing your
information over different times of the day, to get maximum exposure without
being seen as a nuisance.