The document summarizes a proposed app called JobLog that would help students efficiently search for and apply to work experience opportunities. It outlines that the app would allow students to search for companies in their preferred fields, see reviews from other users, and easily apply online. The document also discusses competitors that only provide advice rather than hosting opportunities, and presents profiles of example users who struggled to find relevant experiences. It proposes charging both students small fees for successful placements and companies to advertise opportunities.
2. Status
• Our app is aimed at teenage students
• Students are looking for work experience and internships
• Mostly during year 10, however, we also plan to help those who wish to
partake in internships during their holidays
• People who use our app will still be in education and majority of their time
will be divided by school, home and recreation
• Quality, fulfilling work experience is hard to find and interferes with
studying for exams
JobLog
3. The BIG Problem
As a busy student that is unlikely to have
much spare time between school and
recreation you are unable to: devote time
to finding work experience that will help
your future career prospects
JobLog
4. The Question
How can students find profitable work
experience without losing track of their studies?
JobLog
5. What problem are we solving?
• You can find companies in your preferred field
easily
• You can access and apply to work experience
effortlessly
• You can see previous users reviews on a
particular company, what there time was like
etc.
JobLog
6. Elevator Pitch
JobLog
JobLog is a safe, user-friendly web app that
allows students to efficiently search for work
experience that applies to their future career
prospects. The intuitive user interface that we
have designed allows our users to easily
manage their offers online. Companies can
apply to our system to advertise their offers of
work experience.
7. User Profiles
• Person 1 – Bob is a year 11 student that is preparing for his GCSE’s. He
hopes to have a successful career in programming. He would like to
become a game engineer and developer. During year 10, he worked as an
assistant at his old primary school. He regrets that he never had the time
to look for an opportunity where he could learn about the field he wanted
to work in one day and says that if JobLog had been created, he probably
would of found a chance to work somewhere that would benefit his career
prospects.
• Person 2 – Jack is a year 10 student that very recently finished work
experience. He wishes to be a journalist and was thrilled when he was
offered a chance to work for the Guardian Newspaper. However, he spent
his two weeks doing the dishes and bringing coffee to the existing staff. If
JobLog had been previously created, he would’ve known before what he
would be doing whilst working for The Guardian.
JobLog
8. Competitors
• After much research, we have discovered that
all the existing work experience websites aim
at helping graduate/gap year students as well
as paid apprenticeships
• Any existing application that gives work
experience advice, ONLY GIVES ADVICE. There
is no existing platform for companies to
advertise work experience for YOUNG people
JobLog
9. Core Features
The app has one core feature and that is it’s ability to search for work
experience placements and apply for them
The intuitive UI allows students to easily access the information at
hand
MVP User Stories
Hamad (YR10) – I found the MVP to be very functional. The app’s core
features are all you really need. After using the MVP, I imagine that the
fully completed product would be far more useful and helpful.
Joseph (YR9) – The MVP for JobLog was immersive and intuitive. The
platform of JobLog is unlike any other and the product itself is simple
and effective.
JobLog
10. User feedback
stated that each
stage of the
process flowed
well and was easy
to use. It is simple
and effective.
JobLog
14. Feasibility
As a team, we have learnt that data is essential in order to produce a
feasible product. In order for the app to work, we needed relevant
data from our users without their privacy feeling violated. We found
that a typical user is less likely to sign up for something if private
information is a requirement. Therefore, we decided that the app
would communicate with users on a email + notification basis.
Content does not apply to our app at the moment because we need to
be fully functional before companies can be listed on the product.
We have learnt that we will need to use GPS mapping and notification
features in order for the app to be technically feasible.
JobLog
15. Business Model, Pledges
If someone successfully finds a work experience placement through
our app, they will be charged a small fee (around £1.50 - £2.00) in
order to bring in revenue. We will also charge for companies that want
to place their advertisement on our site, a fee that is entirely
dependent on how much they advertise and if they successfully find
applicants. Our customer base is young people, from Year 10 to
university students looking for summer internships.
We have received a multitude of pledges from students who would
make full use of a platform like JobLog if it materialises. The number of
pledges was 32, however we did not have the chance to ask as many
people as we would have hoped.
JobLog
16. Marketing Activities
Social Media – We could build profiles on Facebook, Twitter
etc. and monitor our presence, respond to comments and show
that we are listening.
School Promotion – We could presentations for older students
showing them the app and how useful it could be for them.
SEO – Search engine optimisation – We could write useful
keywords in the titles, heading tags etc.
JobLog