The app aims to provide parents with little time easy and fun at-home science experiments for their children aged 7-14. Surveys show 84% of parents with children 7-11 are interested in such an app. The app will offer numerous simple experiments that children can do independently, solving the problem of busy parents lacking time. There are currently no other apps that fulfill this purpose in the way the proposed app aims to.

1. By
Alex Darby, Dan Brandon, Jakub Mikulski,
Joshua Field-Smith

2. Mini Elevator Pitch
We are developing an app
to enable parents to let their kids, from 7-14, do
interesting and simple science experiments.

3. Who?
What?
When?
Where?
Why?
The app is aimed at parents who do not have enough time to do
experiments with their children. This app allows parents to have
unlimited access to a lot of fun, safe and interesting home science
experiments for their 7-14 year old kids.

4. Problem
From our surveys we can conclude that 84 %
of parents with children, aged 7-11, would
be interested in an app that gives their
children easy and simple science experiments
to do at home.

5. User profiles
Our users are normally very busy and do not have much spare time,
this is why our app would benefit them significantly. This is because of
the way that we offer easy experiments that the parents do not even
have to be involved in.

6. Question
We are addressing the problem that some parents
do not have enough time to do experiments with
their kids so we provide loads of very easy and
safe experiments that kids can do on their own.

7. Key insight statement(s)
The problem that working parents do not have
enough time to do science experiments with their
kids is genuine. The problem is being solved with our
app by providing loads of quick and simple
experiments in one place.

8. Competitors or alternative solutions
that already exist in the market
There are currently no apps on the market that
do what Stem City is designed to do. The
closest thing is the ‘Science Bob’ website. Our
app is better simply because it is a compact app
rather than a website.

9. Flow of app and core features
We have a ‘suggest an idea’ button where users can
give us feedback and suggest ideas and we can
change our app appropriately.

10. Balsamiq Mockups

11. Balsamiq Mockups

12. Balsamiq Mockups

13. Feasibility
Data & technical
We realise that our application is mostly composed
of many pages which are all similar and differ only on
textual content or a picture. This could potentially
result in a high byte content.

14. Business Case & Customer pledges
We are aiming to set up our app and have it spread
through word of mouth and via social media.

15. Marketing Strategy
Our marketing strategy is to introduce it to
some parents and ask them to spread the app if
they think it is good. We will also keep a social
media presence and we have a website.

16. App Design Mock-up
We have a Facebook page STEM City. We
also have a fully functioning website.