Here's a quick overview on 6 tricks journalists use to create great content-- and a handy guide for brand publishers looking to make a big impact. For more ticks & tips, see Digital Chameleon's Accelerate Brand Publishing course at www.digitalchameleon.net.

1. Unique Content Shortcuts
BE CONTROVERSIAL
LEAD THE WAY
Identify trends, future Take a stand on an
hot products, the next issue
big thing Reader benefit:
Reader benefit: tell Gives them a point of
them what they didn’t view to react to, or
know, show you are against
ahead of the curve
HOW TO...
EXPERT ADVICE
Use product information to
Do a Q&A with an show how customers can
internal subject matter get the most out of your
expert, giving advice product
and guidance Reader benefit:
Reader benefit: they Enjoyment and expertise
access expert has been increased, they
information and leave have new knowledge to
knowing more share
For more tips on Brand Publishing,
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