Wake Up Your Library Marketing Visuals
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This presentation identifies what common marketing visual projects are, how to prepare and organize for efficient production workflows, and provides before/after case studies as examples of how to design more powerful visuals to ensure your marketing message gets noticed.
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Wake Up Your Library Marketing Visuals
- 1. Wake up your Library marketing visuals
- 2. marketing VISUALS? WHAT’S THAT? Marketing visuals are visible products you use to promote your Library.
- 3. HERE’S SOME EXAMPLES OF marketing VISUALS Advertisements (print, digital, signage) Banners Bookcards Bookmarks Brochures Broadcast / Video Digital Media (web, social) Flyers Handbills Invitations Logos / Identity Brandmarks Newsletters Posters PowerPoint Presentations Program Listings Promotional Gifts (bags, pens, pencils, magnets, t-shirts, etc.) Reports (annuals, white papers) Signage Stationery
- 4. HOW TO GET STARTED? first, get organized Corporate Identity standards guidelines This document serves to outline proper usage of all the visual elements used to communicate your brand: Logo(s) Typography Colors Use these consistently to increase brand recognition! visual resources Create a library of visual materials you can use for developing your marketing design projects: Illustrations Photos Image Inspiration Reference Design Templates Place these in a central location where all users can access them!
- 5. next , sta y or ganized archive old projects and make them work for you Create a filing system to archive all old projects. You can use these old files for reprinting, to update for repeat uses, and even to use as the structural basis for new projects in order to maintain consistency from one project to the next. Continually add to your visual resources so you have more choices and your publicity doesn’t become stale. Saves time, effort, and increases your speed and productivity.
- 6. now wake me up!
- 7. you can turn th is…
- 8. into this!
- 31. Handbills Before
- 32. Handbills After
- 35. Event Flyer / Sign Before
- 36. Event Flyer / Sign After
- 37. Event Flyer / Sign After
- 38. Event Flyer / Sign After
- 45. Invitation / Program After
- 46. Invitation / Program After
- 47. Invitation / Program After
- 48. Invitation / Program After
- 68. Collection Signage After DVD VHS MUSIC CD MUSIC CD 300 500 300 DVD VHS 000 300 500 500 700 Magazines Audio Tapes Early Readers Picture Books Fiction Non-Fiction A- C C- G G- H I- K K- L L- M M- N O- R R- S S- V W- Z Early Reader Shelf End Panel Signs 6” Diameter Graphic Novels & Manga Biographies Braille Magazines Section Shelftop Signs 900 Shelf End Panel Signs 14.5x10.75” (& Derivatives) Large Ceiling Signs 48” Wide x Height 700 800 800 900 500 500 700 DVD VHS 800 900 700 800 300 300 500
- 71. You may now wake up!
- 72. thank you more marketing design examples and case studies www.librarygraphicdesign. blogspot.com/ contact Scot Sterling scotsterling@mail.com