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Scott Thomas
Director, Product Enablement
ExactTarget
sthomas@exacttarget.com
@scott_thomas_et
#crc10
11/14/2010 2
#CRC10
• Anatomy of Twitter
• Twitter Tools
• Twitter and You
• The Use of Twitter for Learning
• Resources for Additional Learning
• And Some Fun Along the Way…
11/14/2010 6
#CRC10
Twitter Defined
“a service for friends, family, and co–
workers to communicate and stay
connected through the exchange of
quick, frequent answers to one simple
question: What are you doing?”
11/14/2010 7
#CRC10
Twitter’s Use
• Links to Content
• Conversations
• Promotions
• News Reporting
• Sharing of Images
• Sharing of Music
• Idea Sharing
• And On, And On, And On….
11/14/2010 8
#CRC10
AVATAR AND TWITTER HANDLE
11/14/2010 9
#CRC10
TWEET aka “The Message”
11/14/2010 10
#CRC10
HASHTAG
11/14/2010 11
#CRC10
URL
11/14/2010 12
#CRC10
RETWEET
Twitter
www.twitter.com
Hootsuite
www.hootsuite.com
CoTweet
www.cotweet.com
TweetDeck
www.tweetdeck.com
11/14/2010 23
#CRC10
Your Profile
• Use Your Name in Your Handle
• Tells the Twitter Community Who You Are
• It Helps People Decide to Follow You
• Location is Important
• Link to Something – Blog, LinkedIn, Etc.
11/14/2010 24
#CRC10
The Public Timeline
• Remember the Purpose of Twitter
• Follow and Follow Back
• Tweet
• Join the Conversation
• Learn the Lingo
• It’s Called Social Media for a Reason
The Back Channel
11/14/2010 29
#CRC10
A Live Look @ The Back Channel
© SAP 2009 / Page 29
Micro Learning
Synchronous Learning
Follow the Experts
Search for Experts
Tools
Digest
11/14/2010 39
#CRC10
On Twitter
• @ASTD
• @CIASTD
• @newsociallearn
11/14/2010 40
#CRC10
Sites
• Social Learning Academy – Jane Hart
• eLearning Technology Blog – Dr. Tony Karrer
• Mashable
11/14/2010 41
#CRC10
Google Searches
• Twitter for Learning
• Social Media for Teaching
• Twitter 101
11/14/2010 42
#CRC10
Your End of The Deal…
• Not on Twitter, Sign-Up for Twitter
• Follow Me - @scott_thomas_et
• Download My Slides – I Just Tweeted a Link
• Share with Me What You Put Into Practice
11/14/2010 43
#CRC10
Let’s Take a Twitter Poll
@votebytweet (1,2,3) scottcrc
© SAP 2009 / Page 43
1. Get on Twitter
2. Utilize in my Job
3. Research More
thank you!
Scott Thomas
Director, Product Enablement
ExactTarget
sthomas@exacttarget.com
@scott_thomas_et
#crc10

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