1. Changing
the
energy
capacity
por/olio
of
the
na2on
“No
one
has
done
what
we
are
doing
before.
Ever.
There
is
no
blueprint
to
take
delivery
of
and
execute
on.
We
are
crea2ng
it
as
we
act.”
“Nothing
builds
power
like
winning.”

2. Anecdotal
Strategies
for
Effec2ve
Movement
Building
• What
is
the
specific,
discrete
goal
or
desired
outcome?
– And
how
is
success
determined?
Accountability?
– Will
it
alone
achieve
the
desired
impact?
Consequences
of
failure?
• Who
are
the
decision
makers
that
can
deliver
that
outcome?
– And
what
are
the
specific
criteria
and
constraints
of
the
decision
making?
– Timeline
• What
is
the
process
and
context
within
which
the
decision
will
be
made?
– Who’s
with
you?
Who’s
against
you?
Elected?
Appointed?
Anointed?
– Public
opinion?
(not
anecdotal,
but
measurable
snapshot),
messengers
• What
are
your
available
resources?
– Funding
(promised,
likely,
in
the
bank)
– Partners,
staff
– Talent,
skills,
access,
experience
• Are
you
sure?
– Can
you
deliver
your
core
strategy
in
one
sentence?
• Now…What
is
the
goal
or
desired
outcome?
• Repeat.
Not
necessarily
in
order.

3. GPACE
Holcomb
Strategy
Defend
the
KDHE/Bremby
decision
and
make
the
conversa2on
public,
comprehensive,
and
factual.

4. Beyond
Coal
Campaign
Strategy
Internalize
the
real
and
full
costs
of
coal
combus2on,
coal-­‐
plant-­‐by-­‐coal-­‐plant.

5. Holcomb
Origins
2001
–
VP
Dick
Cheney
chairs
NEPDG
behind
closed
2009
–
Parkinson
semlement
agreement
doors
–
the
coal
rush
was
(re)born
– ACES
defeated
–
3rd
IPCC
Assessment
reported
– Electricity
demand
begins
downward
2002
–
Nascent
Beyond
Coal
Campaign
begins
in
movement
Great
Lakes
region
– Natural
gas
prices
move
sharply
downward,
shale
reserves
confirmed
2004
–
Sunflower
has
Sand
Sage
coal
plant
permit
in-­‐
2010
-­‐
Cohesive
federal
climate
policy
abandoned
hand,
w/extension
(Carol
Browner
leaves
WH)
– Approx.
20
public
comments
– Bremby
fired
– Sierra
Club
Beyond
Coal
targets
every
– KDHE
permits
Holcomb
at
895
MW
single
US
coal
plant
• Approx.
6000
public
comments
2006
–
An
Inconvenient
Truth
– Tri-­‐State
G&T
public
IRP
shows
no
demand
– Holcomb
Project
at
2100
MW
for
Holcomb
2007
–
4th
IPCC
Assessment
reported
2011
–
Sierra
Club
files
suit
against
KDHE
permit
– Mass.
v.
EPA
– Bloomberg
gio,
BCC
goes
from
15
states
to
45,
targets
1/3
of
exis2ng
coal
– Bremby
denies
Holcomb
at
1400
MW
2012
–
MATS,
CSAPR,
NSPS
• Approx.
750
public
comments
– BCC
achieves
9.5%
GHG
emissions
2008
–
Sebelius
vetoes
2
coal
plant
bills
reduc2ons,
federal
cap
&
trade
=
5%
– Barak
Obama
elected
POTUS,
Lisa
Jackson
– Federal
court
rules
against
RUS
and
to
EPA
Sunflower
– KS
Supreme
Court
hears
arguments
re:
KDHE
permit

6. Why
coal?
Strategic
underpinning.
Greenhouse
Gas
Emissions
from
the
Electric
Sector
(2009)
Petroleum
Biomass/Other
2%
1%
Natural
Gas
17%
Coal
81%
Source:
U.S.
Energy
Informa9on
Administra9on;
March
2012
Monthly
Energy
Review,
Table
12.6

7. Why
coal?
Emissions
from
Fossil-­‐Fueled
Power
Plants
as
a
Percent
of
Total
U.S.
Air
Emissions
Source:
U.S.
EPA,
“Reducing
Toxic
Pollu9on
from
Power
Plants,”
March
16,
2011,
p.
6.
Note:
The
figure
includes
emissions
from
oil-­‐fired
units
as
well
as
coal-­‐fired,
but
oil-­‐fired
units
account
for
only
1%
of
U.S.
electric
genera9on.
Air
emissions
are
not
necessarily
the
major
source
of
exposure
for
each
of
these
pollutants.

8. Why
coal?
"Coal
pollutants
affect
all
major
body
organ
systems
and
contribute
to
four
of
the
five
leading
causes
of
mortality
in
the
US:
heart
disease,
cancer,
stroke,
and
chronic
lower
respiratory
diseases."
-­‐
Physicians
for
Social
Responsibility
• More
than
50%
of
Americans
live
within
30
miles
of
a
coal
plant
• Mercury
poisoning
impacts
at
least
one
in
twelve
U.S.
women
and
places
their
children
at
risk
•
$100
billion
in
health
costs
annually
•
13,000
premature
deaths
annually

9. Coal
loses
as
playing
field
leveled
Solar
PV
$136-­‐192
Crystalline
RooRop
Solar
PV
RENEWABLE
ENERGY
Crystalline
Ground
Mount
$80
$109
-­‐
124
$157
Solar
PV
$73
$89
-­‐
179
Thin-­‐Film
Solar
Thermal
$120
-­‐
198
Fuel
Cell
$96-­‐248
Biomass
Direct
$77-­‐150
Geothermal
$73-­‐135
Wind
$30-­‐79
Energy
Efficiency
$0-­‐50
Gas
Peaking
$196-­‐258
CONVENTIONAL
IGCC
$90-­‐134
Nuclear
$76-­‐115
Coal
$63-­‐161
Gas
Combined
Cycle
$58-­‐109
0
50
75
100
150
200
250
300
350
400
Levelized
Cost
($/MWh)
Source:
Lazard,
June
2011