This document provides information about the 2011 South by Southwest (SXSW) Interactive festival including that it had over 20,000 attendees from 63 countries, over 2,500 panels, and generated $113 million in tourism dollars in 2010. Key themes discussed are mobile technology, influencers, responsive web design, gaming, and the future of publishing. Insights from Reid Hoffman and Jim Coudal are included about using generated web data and the importance of designers being able to write. Links to related resources are also provided.

2. SPRING BREAK for NERDS

3. COMMUNITY
& NETWORKING

4. What you should be
paying attention to now
and what’s coming next

5. 63
COUNTRIES

6. ~ 20,000
ATTENDEES
(that’s 40% more than 2010)

7. 2,500+ PANELS IN 2011
(that’s a lot of panels to choose from)

8. $113 million
in tourism dollars (2010)

9. BIG THEMES & IDEAS

10. The Mobile Hub

11. Influencers

12. The Past is the Future

13. In Web 1.0 we got data. In Web 2.0 we’re creating data
through social networking, blogging, even implicit data
such as location. The next big ideas will involve using
the data generated by Web 2.0 apps.
—Reid Hoffman, Co-Founder
of LinkedIn

14. Responsive
Web Design

15. How we should have been
building websites all along

16. alistapart.com/articles/
responsive-web-design
+
abookapart.com/products/
responsive-web-design

17. Examples in the wild

18. about.com

19. elections.chicagotribune.com

20. earthhour.org

21. dolectures.com

22. Gaming
the System

23. Where
Publishing
is Headed

25. All other things
being equal, I’ll
hire the designer
that can write.
—Jim Coudal, Coudal Partners

26. LINKS & RESOURCES
SXSW 2011 Web Typography
http://2011.sxsw.com/panelpicker http://typekit.com
http://fontdeck.com
http://fontshop.com
Social, Community & Gaming http://webtypography.net
http://twitter.com http://lostworldsfairs.com
http://gowalla.com http://typedia.com
http://foursquare.com
http://linkedin.com
Publishing Responsive Web Design
http://instapaper.com http://alistapart.com
http://readability.com http://abookapart.com
http://zootool.com http://ethanmarcotte.com
http://mobify.com http://adactio.com
http://flipboard.com
http://thedominoproject.com