CGU Insurance presented at the 2014 ANZIIF Industry Insights Convention in Queensland on 28th July 2014. Focus was on how to change & evolve insurance distribution & marketing models to respond to emerging customer behaviour & technology

1. Embrace Emergence
Industrialise Innovation
2014 Industry Insights – The Institute

2. The Internet of Things

3. Internet of Things is a future concept
where everyday physical objects
will be connected to the internet,
and be able to identify themselves
to other devices

7. 8,000,000,000 Devices

8. $1,000,000,000,000

9. Mobile Commerce

11. 11

12. 12

15. 15

21. 17% of all
commercial
transactions
are mobile

22. Apple’s recent
$7.7B profit
driven by mobile

23. Social

27. 618,725

28. 268,000 360,000

35. Data

37. Predictive analytics is the practice
of extracting information from
existing data sets in order
to determine patterns and predict
future outcomes and trends

38. 33%

42. Wearables

45. Marketing

46. Marketing Automation is a
software platform that streamlines,
automates and measures
targeted marketing
campaigns to drive revenue

48. 200%

52. .....so what?

53. Change

54. Digital
Darwinism

55. It is not the strongest that survive,
nor the most intelligent,
but the one most responsive to…..
change
- Charles Darwin

56. Disruptors

64. CGU Insurance

66. Design Thinking is a human-centred
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.

67. FacetoFace
Phone
Print
Email
Web
Mobile
Social
Chat
Seamless Experience
Customers
Omni Channels

68. Creativity + Execution = $$$
 Attract customers
 Convert leads
 Retain customers
 Grow customers
Best Practice

69. Channel Proposition
Customer
Adaptive Business Model – From B2B2C to C2B2B

79. Happen to Us
Happen Because of Us

81. CGU Social

82. CGU Social