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FROM APP TO IDEA 
HANDI HEALTH APPS 
NEC Nov 5th 2014 
Scott Hague 
Development Director
The 9 P’s In Building Winning 
Health App Products 
1 Problem 
2 Policy 
3 Persona & People 
4 Platforms 
5 Promotion 
6 Presumption 
7 Prototype 
8 Plan 
9 Perseverance 
Copyright Integrated Change 2014
1. Problem 
Does it exist? 
Can you define it? 
Can you solve it? 
Copyright Integrated Change 2014
2. Policy 
Medical device 
IT governance 
Privacy 
Copyright Integrated Change 2014
3. Persona & Partners 
Ideal customer profile? 
Where and when will usage occur? 
Project team balance; everybody on 
board? 
Copyright Integrated Change 2014
4. Platforms 
Native 
Web 
iOS/Android/Windows 
Copyright Integrated Change 2014
5. Promotion 
Value Proposition? 
Available channels? 
Funding Vs. Budget Vs. ROI 
”You don’t enter new markets, you create fantastic new products 
and that defines the market strategy,” 
Eric Schmidt, Google Chairman, Sep 2014 
Copyright Integrated Change 2014
6. Presumption 
Never presume you know best 
Minimal Viable Product (MVP) 
Copyright Integrated Change 2014
7. Prototype 
No need to go into full development 
Test out the concept 
Copyright Integrated Change 2014
8. Plan 
Markers/live date – compelling or not? 
Build the brief 
Start the buzz 
https://www.integratedchange.net/12-items-you-should-include-in-your- 
mobile-app-brief 
Copyright Integrated Change 2014
9. Perseverance 
Developing a great product is not easy 
Challenges are opportunities 
You must keep momentum, always 
Copyright Integrated Change 2014
End Of Presentation 
Thank you for your time 
www.integratedchange.net 
http://uk.linkedin.com/in/scotthague 
www.slideshare.net/scotthague 
Copyright Integrated Change 2014

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From App to Idea: Nine points in creating a winning a healthcare app product

  • 1. FROM APP TO IDEA HANDI HEALTH APPS NEC Nov 5th 2014 Scott Hague Development Director
  • 2. The 9 P’s In Building Winning Health App Products 1 Problem 2 Policy 3 Persona & People 4 Platforms 5 Promotion 6 Presumption 7 Prototype 8 Plan 9 Perseverance Copyright Integrated Change 2014
  • 3. 1. Problem Does it exist? Can you define it? Can you solve it? Copyright Integrated Change 2014
  • 4. 2. Policy Medical device IT governance Privacy Copyright Integrated Change 2014
  • 5. 3. Persona & Partners Ideal customer profile? Where and when will usage occur? Project team balance; everybody on board? Copyright Integrated Change 2014
  • 6. 4. Platforms Native Web iOS/Android/Windows Copyright Integrated Change 2014
  • 7. 5. Promotion Value Proposition? Available channels? Funding Vs. Budget Vs. ROI ”You don’t enter new markets, you create fantastic new products and that defines the market strategy,” Eric Schmidt, Google Chairman, Sep 2014 Copyright Integrated Change 2014
  • 8. 6. Presumption Never presume you know best Minimal Viable Product (MVP) Copyright Integrated Change 2014
  • 9. 7. Prototype No need to go into full development Test out the concept Copyright Integrated Change 2014
  • 10. 8. Plan Markers/live date – compelling or not? Build the brief Start the buzz https://www.integratedchange.net/12-items-you-should-include-in-your- mobile-app-brief Copyright Integrated Change 2014
  • 11. 9. Perseverance Developing a great product is not easy Challenges are opportunities You must keep momentum, always Copyright Integrated Change 2014
  • 12. End Of Presentation Thank you for your time www.integratedchange.net http://uk.linkedin.com/in/scotthague www.slideshare.net/scotthague Copyright Integrated Change 2014

Notes de l'éditeur

  1. Kind of like having SMART measurable, and in some way I’d like all people just to think about some of these points. Get them in your brief, I didnt have any stats from other peoples research, I’m going to speak openly and honestly and share what I’ve learnt over the last seven half years of developing apps. I may have missed some but these are the most important 8!
  2. If not to the above, don’t start
  3. If not to the above, don’t start
  4. Project team – can they support it going forward. You cant hark something out without being prepared to listed, act and listen to feedback. Profile them. We have templates to help with this.
  5. Forget about the key technology. We were talking to a hospital in Abu Dhabi and the profile was classic Apple. Turned out we were right!
  6. Value proposition – what is it you are trying to be. All too often I see apps being produced and then, they need funding to take it further and get it out there. It’s beyond me really, think about it early and plan it. the product is the centre of the marketing plan, not the market. Traditional marketing plans often consider market factors to a greater degree
  7. Speak to the end user, remember the target user from point 2? Presuming you know what to include and why you think it will work, will well not work. Don’t overload the app with features, MVP Get ready to be surprised/
  8. You could fail fast or win from the kick-off Relative Wave App Taster Envision Axure Pop, very basic
  9. Sniff a flaky launch date a mile off…