In this presentation, Scott Hague, Development Director of Digital Healthcare Agency Integrated Change takes you through the nine P's of creating a winning mobile healthcare app product. This presentation was conducted at the NEC on November 5th 2014 in conjunction with HANDI Health Apps.
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From App to Idea: Nine points in creating a winning a healthcare app product
1. FROM APP TO IDEA
HANDI HEALTH APPS
NEC Nov 5th 2014
Scott Hague
Development Director
2. The 9 P’s In Building Winning
Health App Products
1 Problem
2 Policy
3 Persona & People
4 Platforms
5 Promotion
6 Presumption
7 Prototype
8 Plan
9 Perseverance
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3. 1. Problem
Does it exist?
Can you define it?
Can you solve it?
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4. 2. Policy
Medical device
IT governance
Privacy
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5. 3. Persona & Partners
Ideal customer profile?
Where and when will usage occur?
Project team balance; everybody on
board?
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7. 5. Promotion
Value Proposition?
Available channels?
Funding Vs. Budget Vs. ROI
”You don’t enter new markets, you create fantastic new products
and that defines the market strategy,”
Eric Schmidt, Google Chairman, Sep 2014
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8. 6. Presumption
Never presume you know best
Minimal Viable Product (MVP)
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9. 7. Prototype
No need to go into full development
Test out the concept
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10. 8. Plan
Markers/live date – compelling or not?
Build the brief
Start the buzz
https://www.integratedchange.net/12-items-you-should-include-in-your-
mobile-app-brief
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11. 9. Perseverance
Developing a great product is not easy
Challenges are opportunities
You must keep momentum, always
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12. End Of Presentation
Thank you for your time
www.integratedchange.net
http://uk.linkedin.com/in/scotthague
www.slideshare.net/scotthague
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Notes de l'éditeur
Kind of like having SMART measurable, and in some way I’d like all people just to think about some of these points. Get them in your brief,
I didnt have any stats from other peoples research, I’m going to speak openly and honestly and share what I’ve learnt over the last seven half years of developing apps.
I may have missed some but these are the most important 8!
If not to the above, don’t start
If not to the above, don’t start
Project team – can they support it going forward. You cant hark something out without being prepared to listed, act and listen to feedback.
Profile them. We have templates to help with this.
Forget about the key technology.
We were talking to a hospital in Abu Dhabi and the profile was classic Apple. Turned out we were right!
Value proposition – what is it you are trying to be.
All too often I see apps being produced and then, they need funding to take it further and get it out there. It’s beyond me really, think about it early and plan it.
the product is the centre of the marketing plan, not the market. Traditional marketing plans often consider market factors to a greater degree
Speak to the end user, remember the target user from point 2? Presuming you know what to include and why you think it will work, will well not work.
Don’t overload the app with features, MVP
Get ready to be surprised/
You could fail fast or win from the kick-off
Relative Wave
App Taster
Envision
Axure
Pop, very basic