How do you increase your level of effectiveness in the age of distraction? Here's a practical approach to breaking through the clutter of daily work to get the results you want.

1. ..
Effectiveness,
productivity,
and the Elimination
of Distraction

2. w w w. c u l t b r a n d i n g . c o m
CREATED BY scott jeffrey DESIGNED BY melissa thornton
©2009 The Cult Branding Company

3. “ Some of us will do
our jobs well and
some will not, but
we will be judged
by only one thing—
the result.”
-Vince Lombardi

4. We operate in an
ocean of demand.

5. Most executives
. . .
focus on activities,
not results.

6. busyness business

7. “Perfection of
means and
confusion of
ends seem to
characterize
our age.”
-Albert Einstein

8. Hint: If
you manage your business-
related activities with to-do lists,
.
you are NOT effective.
.

9. . . . .
activity productivity

10. . .
“ Productivity for the
knowledge worker
means the ability to get
the right things done.
It means effectiveness.
Knowledge work is
defined by its results.”
-Peter Drucker

11. To achieve greater results, invest
more time thinking through a
project with a
results-
oriented
lens.

12. Results planning
requires mastery of
three vital questions.
???

13. ?
question one
What is our end picture?
(what will the project look like when it’s done?)

14. . . .
Invest time envisioning the
big picture instead of
jumping into an endless
series of to dos.

15. ?
question two
What. are the necessary
.
conditions to realize your
end picture?

16. A flower blooms under the
appropriate conditions:
a delicate balance of water,
soil, and sunlight.

17. . .
Determine the conditions that
need to be in place for the end
picture to come into full bloom.

18. Brainstorm and strategically
analyze the problem while
keeping the end result firmly
in mind.

19. ?
question three
What results-driven
. . .
activities are needed to
satisfy each condition?

20. Instead of asking,
What do I need to do next?
Ask,What is the result I’m after?

21. . ..
ALL activities
should move you
closer to achieving
your end picture.
(If it’s not, stop doing it.)

22. START HERE:
Main Objective
The END
Picture
Necessary
Conditions
Results-
Driven
Activities

23. This top-down approach
will help you stay
focused on the bigger
picture without getting
lost in .a sea of endless
. .
activities.

24. Results planning helps
you stay focused on
what’s most important
in your business.

25. Seems simple, right?
In theory it is. In practice it isn’t.

26. It takes time to develop a results-
oriented mindset because we are
..
conditioned to think in terms of
. . . and to-do lists.
activities

27. Good News!
Every small
incremental shift
you make towards
a results-oriented
mindset can
..
positively impact
. .
your productivity.

28. Your new results
mindset will help
. .
your organization
stay perpetually
connected to a
larger, shared vision.

29. Your team will conduct
shorter meetings.
(This is benefit enough!)

30. Results planning will
help you make
smarter, quicker
. . (because
decisions
you’ll have clarity
and direction).

31. You’ll
become more
. at
effective
serving your
customers
and
growing your
business.

32. for more on
increasing your
effectiveness in
the workplace,
visit:
www.cultbranding.com/workplace

33. from the creative minds @ www.cultbranding.com
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