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The Physical Web is a Speed Issue - Velocity 2015

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The web is trapped in the virtual world. We need a discovery service built into our phones so people can just 'walk up and use' anything. This is my keynote talk I gave at Velocity 2015

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The Physical Web is a Speed Issue - Velocity 2015

  1. 1. The Physical Web is a speed issu Velocity - October 2015 @scottjenson scottj@google.com
  2. 2. 5137
  3. 3. But what does “Speed” actually mean?
  4. 4. Magic goes here
  5. 5. C:>But this place is BORING...
  6. 6. https://www.youtube.com/watch?v=ysxB_PXFImE
  7. 7. The Physical web Web page Walk up and use No apps No buzzing Bridge web & physical devices
  8. 8. URL Web Proxy Question 1: QRCode? Question 2: Spam?
  9. 9. UID URL
  10. 10. UID URL
  11. 11. Standard Proprietary
  12. 12. Physical Web The Web!
  13. 13. As the web gets better we get better https://www.youtube.com/watch?v=b0GDk-53fTo
  14. 14. https://www.youtube.com/watch?v=PwK3ccOJ6EY
  15. 15. 10 years
  16. 16. Coupons Tracking
  17. 17. CustomSquareSpace Walgreens
  18. 18. The Long Tail of Interaction The Long Tail of Content
  19. 19. 1. Goal: Reduce friction 2. User first: no push notifications 3. Open source AND no central control 4. As web improves so does Physical Web 5. Unlocks simple ‘more’ functionality
  20. 20. Thank you @scottjenson scottj@google.com

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