Fast Sites and SEO - PubCon 2017
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PubCon Las Vegas 2017 - Fast Sites & SEO. I feel the need, for speed.
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Fast Sites and SEO - PubCon 2017
- 2. WHY BE FAST?
- 3. LESS THAN 3 SECONDS?
- 4. AVERAGE SITE SPEED INDEX
- 6. SPEED = BOUNCE RATES
- 7. MOBILE FIRST • Mobile First Indexing is already happening • 70% of the world will be on 3G connection in 2020
- 8. ACCELERATED MOBILE PAGES (AMP) • Very Fast for Users • Ranking factor for some Mobile Traffic - if Google gives AMP pages priority (News Carousel) • Improves server performance • Requires caching • Not ideal for every site or page
- 9. Tips & Tricks to a Faster Site • DNS Resource Hints • Use CDN • Optimize Images • Remove Sliders • Use System Fonts • Update to PHP 7+ (if this is your environment) • HTTP/2 - Varnish • Optimize Database
- 10. RESOURCE HINTS • DNS Prefetch - rel="dns-prefetch" • Preconnect - rel="preconnect" • Prefetch - rel="prefetch“ • Live in the <head> section • Should be the first items the browser sees
- 11. SITE SPEED DIAGNOSTIC TOOLS • GT Metrix • WebPageTest.org • PageSpeed Insights UX Tool • Chrome DEV Tools Network Report
- 12. GTMetrix – PageSpeed Score Identifies Potential Issues relative to Google’s PageSpeed UX Tool
- 13. GTMetrix – YSlow Score • Grades web pages based on one of three predefined ruleset • Offers suggestions for improving the page's performance • Summarizes the page's components • Displays statistics about the page
- 14. GTMetrix - Waterfall • All Resources • Loading Order • Errors • Time for each Resource
- 15. GTMetrix - Timings • Backend Connection • Time to First Byte TTFB • First Paint • DOM Initiated • DOM Loaded • OnLoad
- 16. WebPageTest.org • Google Recommended Tool • Video Capture • Image Analysis • Waterfall • Performance
- 17. PageSpeed Insights UX Tool • Technically a UX tool focused on Speed • Recommendations for Optimization • Optimized Files
- 18. DEV Tools – Network Report • Disable Cache • Fast 3G Test Speed • Capture Screenshots
- 19. DEV Tools – Network Report
- 20. WordPress Tricks WordPress Plugins: •CACHE - WP Super Cache (FREE) or WP Rocket (PAID) •AMP for WordPress (Yoast AMP Glue plugin) •WP-Sweep for database optimization •Envira Gallery - fast gallery plugin Framework/Child Theme = Genesis/StudioPress WordPress Hosting = WP Engine Environment = Migrate to PHP 7 Optimize Apache & NGINX
- 21. Tools We Use • Deep Crawl • GTMetrix • WebPageTest • Chrome DEV Tools • PageSpeed • YSlow Link to tools we recommend - https://marketingnomads.com/tools/
Notes de l'éditeur
- Google Ranking Signal? Better User Experience Short Attention Span Theater Saves Money Higher Conversions
- More than 50% abandon a mobile site if it takes more than 3 seconds to load