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Link Development - PubCon Las Vegas 2013
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Link Development - PubCon Las Vegas 2013
1.
Link Building in
2013 Presented by: Scott Polk Co-Founder ObsidianEdge
2.
Link Profile Research
Required! If you are not doing your homework then you are not doing your job
3.
Link Profile Research Tools: •
Google • Ahrefs.com • Link Research Tools (cemper) • Majestic SEO
4.
Anchor Text •
Exact Match is dying • Need Diversity • Use Brand Names • Use URL/Domain • Use CTA (Call to Action)
5.
Linking Pages Influence the
linking page to pass keyword relevance to your site • <title> • Content • <h1> • URL • etc …
6.
Optimize Linking Sites Optimize
the sites linking to you
7.
Social Signals Utilize Social
Signals to strengthen links
8.
Deep Linking Deep links
are more important than ever Pages Indexed vs Links Ratio Average ratio 80-85% Deep Links
9.
Antiquated Techniques Do not
hold the value they used to
10.
Thank You!
Scott Polk Co-Founder/ President ObsidianEdge Marketing @scottpolk scott@obsidianedge.com
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