Overview of Sonoa Systems solution and customer examples

1. Sonoa Systems March 2009

2. The Shape of Things to Come Sonoa Systems (c) 2009

3. A New World Order Sonoa Systems (c) 2009 XML over APIs delivers your storage and CPU XML over APIs power Web 2.0, mashups, and SOA XML over APIs connect your mobile apps and VOIP Amazon Cloud traffic far exceeds Amazon stores Over 4000 mashups and 1000 public APIs Over 1000 mobile apps on iTunes The Web, consumers, and commerce are moving to XML over APIs... XML over APIs delivers your applications SaaS has a 20x cost advantage over software

5. Enterprise Should Proceed with Caution Sonoa Systems (c) 2009 Visibility into service usage and customers? Compliance with data outside the firewall? Access control and security for 000s of customers? Enforce priority SLAs for priority partners? Unpredictable performance and latency secure? compliant? visibility? control? scale?

6. Sonoa makes Cloud Services Enterprise Class Sonoa Systems (c) 2009 Visibility - to optimize your business Control – over consumption and service Scale - to differentiate and scale service On Premise (SW & HW) & Online

7. Sonoa Cloud Service Gateway Sonoa Systems (c) 2009 What is it? Proxy to your services Enforces policies on XML for visibility, control, scale Fine-grained control over customers, services Payload aware, profile-driven Works like a router – zero latency, no coding On Premise (SW & HW) & Online customers partners developers Your APIs

8. Customer: IntraLinks Provider API Gateway Sonoa Systems (c) 2009 Challenge - offer SaaS APIs to drive new revenue Over 80K diverse customers to add and manage Must protect sensitive customer data and compliance Can’t waste time building custom API infrastructure Provider (ISV or Enterprise) Important Customer 80K clients ‘ Rogue’ Client Scale - priority customers get priority service Control to protect service and data API Solution - Sonoa API Gateway (Hardware appliance) API analytics to run a new business line Fine grained control over priority customers, rogue clients Supports Enterprise-scale concurrency, throughput Visibility into the best and worst customers

9. Customer: MTV Networks Content Syndication Gateway MTV Content and External Feeds Challenge - high scale feed distribution Distribution, customization of 000s of feeds Segment partners to customize service and SLAs Ensure reliability of feeds to improve customer experience Solution - Sonoa Feed Gateway (Cloud Service) Visibility into partner, customer, developer usage Ensure health and performance of feed delivery Reduce manual work to assemble, validate, debug feeds 00s of media partners Sonoa Systems (c) 2009

10. Customer: Sterling InfoSystems Consumer Cloud Gateway Consumer (Enterprise) ‘ hybrid’ app SAP Oracle etc. Challenge - use SaaS/ Web2 services to reduce costs Understand SaaS usage, SLA across enterprise Protect organization from sensitive data exposure Improve customer experience when service is slow Solution - Sonoa Cloud Gateway (Software) Visibility into service usage, health, SLA, compliance Control over security and access, sensitive data screening Ensure performance – caching, compression, alerts, … SaaS and Web 2.0 APIs Sonoa Systems (c) 2009

11. Other Customer Scenarios Sonoa Systems (c) 2009 Enterprise SaaS Syndication Scenario Business challenge Tech challenge New revenue Manage 000s of diverse customers App ‘stickiness’ Personalization API mediation for on-boarding Profile-driven channels SOA Governance High-performance policy enforcement

12. Evolution of Service/API Sonoa Systems (c) 2009 Who is using our API? My best and worst customers? Who is to blame for a problem? Can we enforce custom SLAs? Are we in compliance? Can we screen sensitive data? ‘ Gold service’ for a big customer? How to manage 000s of clients? Can you reduce my costs? Your objective Your questions Is there usage ? Lets make it successful Scale the success Visibility Control Scale “ Run at ‘Cloud Scale” “ Utility flow control” ‘” G Analytics for services” Act below budget line Iterate business model Take it global fast Your actions

14. Visibility Sonoa Systems (c) 2009 API analytics to understand customers and optimize your business

15. Control Sonoa Systems (c) 2009 CRM/ ERP Mobile Devices Partners Portals Biz Processes Web Platforms Content Repository Service Consumers Visibility/Availability/Security Service Providers Security/Visibility /Traffic Management/Scale Audit/Logging All consumers & all providers SLA One consumer & one provider Throttling All consumers & one provider Security All consumers & all provider Mediation SOAP/REST SSL Throttle Many Provider & Consumer SLA Logging Mediation JMS/HTTP All Consumers Caching Responses All Consumers

16. Cloud Scale Sonoa Systems (c) 2009 Sonoa is built like a network router for high concurrency and throughput Middleware ‘hits the wall’ after 200 concurrent clients Sonoa with CBR* Sonoa with CBR and SSL ESB with CBR* ESB with CBR and SSL CBR – Content Based Routing