Beat The Headlines Be The Expert Webinar 2010 04 05

Beat the Headlines. Be the Local Market Expert .

Who’s with you today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just For Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Only 3 Questions Consumers Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How & When to use Market Data Web & Social Media Listing Presentations Buyers and Offers Email and Drip What’s going on out there? Help me keep an eye on things! What does my competition look like? How quickly do I have to act?

Principles & Technique: “Let Me Show You What I Mean” “What’s the market telling us?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price of New Listings vs. Median List Price

“ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media

“ Soft Sell”:LoCoMarketStats.com

The “Hard Sell” - Craig’s List

More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Days-on-Market by “Quartile” DoM in most expensive price segment (black line) compared to middle & lower price segments

Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA) Never assume that your clients know the trends.

Great Website Examples using Market Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Takeaways: ,[object Object],[object Object],[object Object]

Beat The Headlines Be The Expert Webinar 2010 04 05

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Beat The Headlines Be The Expert Webinar 2010 04 05

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