These are the slides from this webinar presentation organized by the Institute of Luxury Home Marketing and hosted by Altos Research - "Real Estate Marketing with Statistics - Why Market Data Matters Now More Than Ever." If you have follow up questions about the presentation or our products and services here at Altos Research, please contact us at: 1-888-819-7775 x. 2 for Product Demos info@altosresearch.com www.altosresearch.com Ricky Fernandez ricky@altosresearch.com @AltosSalesDude (415) 513-5747 Scott Sambucci scott@altosresearch.com @scottsambucci (415) 931-7942 Mike Simonsen mike@altosresearch.com (415) 302-1573 less

1. Why Market Data Matters Now More Than Ever

6. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

7. Get Local! Comparing Zips to Set Expectations

9. Strategies for Data on Your Website Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach:

12. Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

13. Setting the Price Right % Magnitude Decreased : Percentage change in price for homes experiencing price reductions.

14. Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!

15. Trends in New Listings New Listings are pricing at the Market’s Median Price But, homes exiting the market are even lower

17. Price Trends by “Quartile” Different Price Trends based on Price Quartile

18. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments

19. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?