SlideShare une entreprise Scribd logo
1  sur  10
ScottsmiLwww.scottsmil.com
For theTall andThin
customer
You know someone over 6’3” and thin?
Everybody does.
25 million customer base in the U.S.
Men and Women’s apparel and non-apparel.
Scottsmil’s Business Model
• Sales only through the Scottsmil webstore.
• Goal is for sales to double through each of the first five
years.
• Expansion into non-apparel products for men and
women including outdoor products.
Marketing & Branding
• Google Adwords
• Bing Marketplace
• Facebook,Twitter, Google+
• Blog
• Storefronts on Alibaba, Facebook and
others
Scottsmil’s ManagementTeam
• Jeffrey Miller: Co-founder. Missouri State Univ.
Sterling Canyon @ stcanyon.com
• Austin Miller: Co-founder. Syracuse Univ. Halo inc.
• Jeffrey Ramsey: Co-founder. MBA Rockhurst Univ.
Marketing.
Scottsmil plans a steady measured expansion while
remaining focused on our core customers. These
customers are the tall and thin 17 to 34 male 6’3”
and female 6’0” in the United States and Canada.
Scottsmil is seeking $175,000.
The monies will give us:
• State of the Art webstore offering an inviting and fun
shopping experience.
• Inventory
• Marketing and Branding
• Partners draw
• Key employee salary
• Rented building and office expenses
Exit Strategy
Position Scottsmil to be bought out by a leading
competitor.
• Build up a large customer following.
• Gross sales placing an uncomfortable dent in
competitors bottom line.

Contenu connexe

En vedette

Networking - A jövő vezetői kompetenciája
Networking - A jövő vezetői kompetenciájaNetworking - A jövő vezetői kompetenciája
Networking - A jövő vezetői kompetenciájaMiklos A. Szilagyi
 
PPT MAPA LITERARIO
PPT MAPA LITERARIOPPT MAPA LITERARIO
PPT MAPA LITERARIOLucy Vargas
 
Seminario Cognitiva 03
Seminario Cognitiva 03Seminario Cognitiva 03
Seminario Cognitiva 03Julio Moreno
 
Paper Hukum Pembuktian (Hansel)
Paper Hukum Pembuktian (Hansel)Paper Hukum Pembuktian (Hansel)
Paper Hukum Pembuktian (Hansel)Hansel Kalama
 

En vedette (6)

Networking - A jövő vezetői kompetenciája
Networking - A jövő vezetői kompetenciájaNetworking - A jövő vezetői kompetenciája
Networking - A jövő vezetői kompetenciája
 
Danny
DannyDanny
Danny
 
PPT MAPA LITERARIO
PPT MAPA LITERARIOPPT MAPA LITERARIO
PPT MAPA LITERARIO
 
Software D Space 4 Gerenciamento
Software D Space 4 GerenciamentoSoftware D Space 4 Gerenciamento
Software D Space 4 Gerenciamento
 
Seminario Cognitiva 03
Seminario Cognitiva 03Seminario Cognitiva 03
Seminario Cognitiva 03
 
Paper Hukum Pembuktian (Hansel)
Paper Hukum Pembuktian (Hansel)Paper Hukum Pembuktian (Hansel)
Paper Hukum Pembuktian (Hansel)
 

Similaire à Scottsmil

Bustees Presentation
Bustees PresentationBustees Presentation
Bustees PresentationRoger Fisk
 
American Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategyAmerican Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategySona Martirosian
 
Wear This Pitch Deck
Wear This Pitch DeckWear This Pitch Deck
Wear This Pitch DeckAnkit Agarwal
 
Shopatron Slideshow: 6 Compelling Cases for Ship-from-Store
Shopatron Slideshow: 6 Compelling Cases for Ship-from-StoreShopatron Slideshow: 6 Compelling Cases for Ship-from-Store
Shopatron Slideshow: 6 Compelling Cases for Ship-from-StoreShopatron
 
Kohl's Business Plan
Kohl's Business PlanKohl's Business Plan
Kohl's Business PlanKatie Gardner
 
Account-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based SalesAccount-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based SalesDemandbase
 
Northwestern Kellogg MBA Presentation
Northwestern Kellogg MBA PresentationNorthwestern Kellogg MBA Presentation
Northwestern Kellogg MBA Presentationandrew daniel
 
State Traditions Audit
State Traditions AuditState Traditions Audit
State Traditions AuditPeyton Clark
 
Company Presentation
Company PresentationCompany Presentation
Company Presentationxyz
 
State Traditions Audit
State Traditions Audit State Traditions Audit
State Traditions Audit Peyton Clark
 
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMY
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMYTOP 10 TIPS FOR THRIVING IN A DOWN ECONOMY
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMYAlchemedia
 
clothing line business plan example.pdf
clothing line business plan example.pdfclothing line business plan example.pdf
clothing line business plan example.pdfECorp
 
Strategic Marketing Plan - Case Debate at Hogeschool Van Amsterdam
Strategic Marketing Plan - Case Debate at Hogeschool Van AmsterdamStrategic Marketing Plan - Case Debate at Hogeschool Van Amsterdam
Strategic Marketing Plan - Case Debate at Hogeschool Van Amsterdamsiriornsutheerawong
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)carbonacal
 
MKT9780 Final Presentation _ IDenim
MKT9780 Final Presentation _ IDenimMKT9780 Final Presentation _ IDenim
MKT9780 Final Presentation _ IDenimMujia Liu
 
Global marketing and trends 10 2016
Global marketing and trends 10 2016Global marketing and trends 10 2016
Global marketing and trends 10 2016AmeriChannels LLC
 
Nmdl final project express-kate schild
Nmdl final project express-kate schildNmdl final project express-kate schild
Nmdl final project express-kate schildkateschild94
 

Similaire à Scottsmil (20)

Bustees Presentation
Bustees PresentationBustees Presentation
Bustees Presentation
 
American Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategyAmerican Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing Strategy
 
Wear This Pitch Deck
Wear This Pitch DeckWear This Pitch Deck
Wear This Pitch Deck
 
Shopatron Slideshow: 6 Compelling Cases for Ship-from-Store
Shopatron Slideshow: 6 Compelling Cases for Ship-from-StoreShopatron Slideshow: 6 Compelling Cases for Ship-from-Store
Shopatron Slideshow: 6 Compelling Cases for Ship-from-Store
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Kohl's Business Plan
Kohl's Business PlanKohl's Business Plan
Kohl's Business Plan
 
Account-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based SalesAccount-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based Sales
 
Northwestern Kellogg MBA Presentation
Northwestern Kellogg MBA PresentationNorthwestern Kellogg MBA Presentation
Northwestern Kellogg MBA Presentation
 
State Traditions Audit
State Traditions AuditState Traditions Audit
State Traditions Audit
 
Company Presentation
Company PresentationCompany Presentation
Company Presentation
 
State Traditions Audit
State Traditions Audit State Traditions Audit
State Traditions Audit
 
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMY
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMYTOP 10 TIPS FOR THRIVING IN A DOWN ECONOMY
TOP 10 TIPS FOR THRIVING IN A DOWN ECONOMY
 
clothing line business plan example.pdf
clothing line business plan example.pdfclothing line business plan example.pdf
clothing line business plan example.pdf
 
How funding works
How funding worksHow funding works
How funding works
 
Strategic Marketing Plan - Case Debate at Hogeschool Van Amsterdam
Strategic Marketing Plan - Case Debate at Hogeschool Van AmsterdamStrategic Marketing Plan - Case Debate at Hogeschool Van Amsterdam
Strategic Marketing Plan - Case Debate at Hogeschool Van Amsterdam
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
 
MKT9780 Final Presentation _ IDenim
MKT9780 Final Presentation _ IDenimMKT9780 Final Presentation _ IDenim
MKT9780 Final Presentation _ IDenim
 
Global marketing and trends 10 2016
Global marketing and trends 10 2016Global marketing and trends 10 2016
Global marketing and trends 10 2016
 
Nmdl final project express-kate schild
Nmdl final project express-kate schildNmdl final project express-kate schild
Nmdl final project express-kate schild
 
Instagram class
Instagram classInstagram class
Instagram class
 

Scottsmil

  • 2. You know someone over 6’3” and thin? Everybody does. 25 million customer base in the U.S. Men and Women’s apparel and non-apparel.
  • 3.
  • 4.
  • 5. Scottsmil’s Business Model • Sales only through the Scottsmil webstore. • Goal is for sales to double through each of the first five years. • Expansion into non-apparel products for men and women including outdoor products.
  • 6. Marketing & Branding • Google Adwords • Bing Marketplace • Facebook,Twitter, Google+ • Blog • Storefronts on Alibaba, Facebook and others
  • 7. Scottsmil’s ManagementTeam • Jeffrey Miller: Co-founder. Missouri State Univ. Sterling Canyon @ stcanyon.com • Austin Miller: Co-founder. Syracuse Univ. Halo inc. • Jeffrey Ramsey: Co-founder. MBA Rockhurst Univ. Marketing.
  • 8. Scottsmil plans a steady measured expansion while remaining focused on our core customers. These customers are the tall and thin 17 to 34 male 6’3” and female 6’0” in the United States and Canada.
  • 9. Scottsmil is seeking $175,000. The monies will give us: • State of the Art webstore offering an inviting and fun shopping experience. • Inventory • Marketing and Branding • Partners draw • Key employee salary • Rented building and office expenses
  • 10. Exit Strategy Position Scottsmil to be bought out by a leading competitor. • Build up a large customer following. • Gross sales placing an uncomfortable dent in competitors bottom line.