Scott A. Smith

Greater Atlanta Area United States

VP, Mobile Solutions

Advertising / Marketing / PR

As a seasoned digital / mobile marketer I have helped drive many upper echelon brands to improve their bottom line. I have seen the industry mature over the past 12 years through countless different marketing fads. What I have realized over those years is that there will always be a fail fast mentality across many different industries, but what you have to do is guide your brand through all the clutter to find what will truly hit home with your customer. One thing rings true today and will continue to be so, EVERYONE has a personal computer on them at ALL times of the day. This device, whether you call it a phone, a smartphone, a mobile device, etc, will give the power back to the consu...