Vodafone Developer Day - Sheffield 3rd March 2010
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Vodafone Developer Day - North. Screen Yorkshire hosted developer day that took place in Electric Works Sheffield on 3rd March 2010. Opportunity for people to engage with Vodafone on the app and widget development with their platform.
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Vodafone Developer Day - Sheffield 3rd March 2010
- 1. Welcome
- 2. Vodafone Developer Day – North Sheffield, March 3 rd 2010 Paul Amery @pauly71
- 4. the platform/app story Context: A typical route to market for Apps Build a platform & apps store Evangelise & Educate Content / App acquisition & Brand engagement Test Approve Distribute Fulfil
- 6. Agenda: Evening Hackathon Timing Session Speakers, Leads 6.30pm Hackathon Welcome, Rules Paul - Elegant coding entails… All 8.30pm AppStar auditions 5 mins each (max) to display, discuss and take Q&A for your app 9.30pm Winners announced, Prizes Vodafone & Partner judging panel 10pm Close
- 10. Vodafone 360 apps connecting customers to your brand Dave Markham, Vodafone UK
- 11. Vodafone 360: Everything In One Place Rich apps providing access to services, news, weather and entertainment Vodafone 360 Shop delivering a wide range of apps direct to customers Vodafone 360 People combines contacts from Facebook® and other leading web accounts GPS turn-by-turn voice directions. Tag pictures with location information Over a million available tracks at the Vodafone 360 Music Shop. Preview, rate and purchase on the go
- 15. 360 App KPIs: 01.Feb.10 forecast data current data Type KPI Group Metrics Devices (current) that run 360 apps H1/M1 handset sales + existing S60 v3/v5 2 million+ Devices (forecast) Device sales forecast - end 2010 TBD Markets offering apps (current) Launched 360 apps 8 across EMEA (UK, DE, IT, SA, GR, PT, NL, IE) Markets (forecasts) Total expected by end 2010 +10 new markets globally, including JIL alliance members (US, JP, CH) = 18 total Device models (current) Unique models that run apps 50+ Devices models (forecast) Forecasted models, end 2010 TBD Downloads (current) Cumulative since 01.Nov.09 Weekly average downloads 1 million 92,000 Unique Apps Unique apps in store 7000 Users (current) Current active users 90k+ (12% month on month growth) Users (forecast) Forecast active users (end 2010) Addressable market of 1B (via JIL) Usage (current) Downloads per Active User 5.5 – Average Demographics (current) Key segments/user age/gender 18-31 age. 55%/45% gender split male to female
- 20. Sanj Matharu Principal Manager, Dev Marketing @sanjmatharu
- 22. The Vodafone Shop One store across all countries & devices Powerful recommendations & promo engine Various ways to discover Shop Flexible Categorisation Publish in 10 days including QA Advertising supported Adult content to be supported soon
- 23. e Nokia 5800 Express Music e Nokia 5230 e Nokia E52 e Nokia 72 e Nokia 72 e Nokia X6 e Nokia 6210 Navigator e Nokia 6730c e Nokia 6760 e Nokia N85 e Nokia N96 e Nokia 97 Mini e Samsung M1 e Samsung H1 Nokia N95 8GB Nokia N95 Nokia N93 Nokia N81 8GB Nokia N81 Nokia N80 Nokia N82 Nokia N78 Nokia N76 Nokia N73 Nokia N71 Nokia 6124c Nokia 6124 Nokia 6121c Nokia 6120c Nokia 6110 Nokia 5700 Nokia 5500 Sport Nokia 5320 Nokia E75 Nokia 71 Nokia E66 Nokia E65 Nokia E51 Samsung i560 Samsung i550 Samsung i520 Nokia i450
- 25. More Features Today Mid 2010 End 2010 GPS Location Launching Apps File Access Audio Playback Accelerometer Pay per Download Phonebook Access Video Playback Email/SMS/MMS Start phone calls Calendar Access Access call records Device status information Customisation: Wallpaper & ringtones Timescale subject to change Camera API Location through Cell ID Access to the Web User Presence In App Billing
- 26. More Devices Available today on S60 and LiMo Installed base of 2m devices Support for BlackBerry ® and other platforms to come Cross manufacturer support Support for different device functionalities Today Mid 2010 End 2010 2m devices by March 2010 Launch 70 models 50 models 80+ models 38 models
- 27. Distributing Your Applications Reach Your Market Targeted promotions Personalised recommendations Sophisticated algorithms to reach your target market Content articles are shown more to users most likely to enjoy them Target more customers with fewer builds Flexible recommendation algorithms
- 28. Distributing Your Applications Vodafone Premium Partner Programme Promotional Packages Paid-for placement Editorial Placement Potential to target a specific audience e.g. women between 20-30 who purchased an App in the past month
- 29. Key Technologies Built on web standards Develop with open W3C Web standards you already know HTML/JavaScript development CSS / SVG (graphics scaling) Rolling out Network Enablers Billing Flexible charging Presence Cell ID location Browser UI toolkit Application APIs Middleware Kernel H/W abstraction layer (HAL) Hardware Web app Web app xHTML CSS SVG JavaScript Web Runtime Responsiveness Web Rich UI Scripting e.g. S60 e.g. Symbian
- 30. Web & Mashups: loads of APIs Facebook , twitter , flickr , kuler , todoist , you tube , amazon , google , …. http://www.programmableweb.com/apis
- 33. How have we addressed this? New additional developer emulator and packager tool
- 37. http://www.jil.org/vodafone @mobilewidgets Where’s the good stuff?
- 40. Publishing Apps: Vodafone and Other JIL Operators Jon Price Product Manager, Developer Tools Vodafone Internet Services
- 44. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6
- 45. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Developer resources 1 Single SDK Open standards compliant Detailed guidelines Developer tools Community features
- 46. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Submit 4 JIL.org is the one stop shop 1: Upload your widget 2: Add screenshots & descriptions 3: Choose your markets and price Distribute globally To multiple operators
- 48. Marketing Your Apps (I) Item Input requirements Comment Mandatory Developer Name 50 char max Captured in registration. Only 15 chars display in many Shop views. Y Company Name 50 char max Captured in registration. Only 15 chars display in many Shop views. If provided, Shop uses this instead of Developer Name. N App Title 30 char max Shortened with “…” in many Shop views, scrolls when in focus. Y App Description 280 char max Should include “What’s new in this version” text if a new version is uploaded. Y Category Must select at least one from options. May select up to three . “ Other” should not be used. “ Games” should only be used for playable games. Y
- 49. Marketing Your Apps (II) Note: Vodafone Premium Partner Programme will require additional images. Item Input requirements Comment Mandatory Icon Image Large 200 x 200 pixels .PNG Will be scaled down for many Shop views, design for as small as 36x36. Use square corners. This is not the icon in the .wgt file that is displayed in menu of phone. Y Content Screenshots 240 x 320 pixels .PNG min 3, max 6 1:1.333 aspect ratio Y
- 50. Image Size Examples and Uses: H1 and M1 Icon cover flow 130 x 130 (resized from 200 x 200) Hero icon image 108 x 108 (resized from 200 x 200) List icon image 92 x 92 (Resized from 200 x 200)
- 51. Image Size Examples and Uses: H1 and M1 Icon Image 108 x 108 (resized from 200 x 200) Icon Image 108 x 108 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Screenshot Zoomed In 240 x 320
- 52. Image Size Examples and Uses: S60v5 Touch Phones Hero icon image 85 x 85 (resized from 200 x 200) List icon image 60 x 60 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Icon cover flow 80 x 80 (resized from 200 x 200)
- 53. Image Size Examples and Uses: S60v3 Non-Touch Phones Icon cover flow 53 x 53 (resized from 200 x 200) Hero icon image 60 x 60 (resized from 200 x 200) List icon image 40 x 40 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same
- 54. Questions?
- 55. 03.03.2010 Vodafone AppStar Developers Day - North
- 56. Introduction
- 57. Approach
- 61. Find a property
- 63. Motors.co.uk
- 64. [email_address] Vodafone AppStar Developers Day - North Development Partner Presentation
- 66. Monetised Search API service We handle >5 million searches per week – UK & US
- 71. Ocasta Labs Widget Development Vodafone AppStar Developers Day - North Ed Moore Partner, Ocasta Labs
- 73. Android : Agora Ocasta Labs, company confidential
- 75. SocialBuzz Ocasta Labs, company confidential
- 76. PropertySearch Ocasta Labs, company confidential
- 77. Areas Ocasta Labs, company confidential
- 78. WoW Armoury Ocasta Labs, company confidential
- 80. Thank you Ocasta Labs, company confidential
- 81. WIN plc Providing the framework for mobile apps innovation Vodafone Developer Conference 3 March 2010 Paul Swaddle
- 83. Who we work with Enterprise Managed Services Media
- 85. Example of 360 Apps… Lottery Manager Snow Report Pocket Doctor Store Locator Alerts Manager
- 86. Example of 360 Apps…
- 90. Helping you WIN
Notes de l'éditeur
- Vodafone 360 Apps are based on the JIL-standard (Joint Innovation Lab) –more information to come shortly in Jon presentation Vodafone 360 launched with over more than 1,000 Apps in October, rapidly grown to now over 7000…and counting Runtime is embedded on LiMo & S60 devices with BlackBerry and other OS to follow. Total number of devices in first half of this year is 50 = 20 embedded (this makes up the 2m) + 30 others that support download Our Apps can be developed to be viewed in an expandable view that remains open and dynamically updates on your desktop. A great example of this is Accuweather. All Apps work in the traditional full view. All of this highlights the opportunities to developers such as you here today. The reach is increasing and getting involved in a platform earlier on gives you a high probability to deliver apps to customers and also to help drive the development of the developer program.
- One Store The one place customers can discover, buy and discuss all the world of digital content Powerful Recommendations & Promo Engine Utilising content metadata, customer profile, behaviour and purchase history Discovery - A centralised backend + multiple front-end storefront strategy means customers have many ways to discover the Shop’s huge catalogue of content Any Shop content can be discovered by users, through various mechanisms: Browsing : each piece of content appears in the Shop catalogue, in up to 3 categories Search : each piece of content is indexed and available via the search engine Recommendations : each piece of content can appear in user’s personal recommendations, based on relevance score Dynamic lists : hot and popular content also has the potential to appear in dynamic lists such as Recent, Most Downloaded and Best Rated Flexible Categorisation Not just a fixed list of categories. Can have different categories in different markets Fast times to publish Typical process takes 10 days, which includes QA process With JIL you can publish around the world in one simple step Can add more markets for your apps at any time Advertising with apps inside are allowed and content with Adult material will be allowed soon (expected by summer).
- Today our hero 360 devices apps have JIL APIs GPS location access Ability to fetch content in real-time and launch other apps on the device (i.e. browser, media player) Many more exciting technologies to come in 2010 Best of both worlds –rich context that from mobile devices* combined with the rich content from the web Creating a rich yet common platform across OSs, Operators and Manufacturers –more on this from Peters in a few moments By the summer, our JIL-based apps will be able to leverage File Access, Accelerometer, Camera and Sound. Opens up ‘Smart apps’, enabled by opening up device & network APIs Use one API to access the same feature across many phone OS’s and networks
- Rapid growth and spread: By March ie 5 months since October launch, we'll have 50 models (20 embed + 30 downloaded) and expect to see 2m devices in total covering S60 and LiMo Summer 70+ (embedded + downloadable) expanding to other platforms: Android Winter 80+ (embedded + downloadable)...with even more OS to be confirmed Preinstalled and downloadable widget runtimes Available for mass market phones already used by millions not just high end devices Support for wide range of phone OS’s and form factors (touchscreen, keypad)
- We Have extensive experience in online mobile promotions can run targeted and personal campaigns This is your chance to excite the customer by providing: Compelling UE, that is relevant to the market(s) of our customers Good quality image and content description Accurate description of what your App does The Shop will also enrich this by: Suggesting Apps similar to yours Displaying ratings and reviews from customers One stop upload means that you can reach more devices, more platforms, more countries & markets much more easily
- Coming later this year Currently running closed trials of this before opening up to everyone Ability to sign up to promotional packages to increase exposure of your App Our sophisticated algorithms ensure that your App is shown to the customer most likely to want it In addition, visibility will be increased for specific Shop content, through: Paid-for placement: pr omotion packages will be available, as part of Vodafone’s Premium Partner Programme Editorial placement: Vodafone runs promotional campaigns for high quality and compelling content
- We have built this platform on well known web standards such as xHTML, CSS, SVG and JavaScript, or as its collectively known AJAX unleashes an army of developers already familiar with the technology is open standards based: W3C (Subject to announcement: W3C contribution of JIL spec is an example of the commitment to open standards) Find out more about web standards & W3C in Wolfram’s talk The web runtime has rich input Not only touch but also keyboard and 5 way navigation Built from the core to run on many platforms e.g. LiMo & Symbian / S60 and is Hardware and OS agnostic JIL APIs, provide access to features lower down the software stack E.g. GPS location More to come as we shall see on the next slide In addition to the web runtime engine & JIL APIs we’re enabling new access to Vodafone’s core enablers: Billing – pay per download billing in beta today – will be opened to everyone by end March Following availability we’ll announce in due course Flexible Charging – microbilling Presence –get access to a host of presence information for example if the device is on 2g/3g/on roaming/is phone on/off Cell ID location
- We have built this platform on well known web standards such as xHTML, CSS, SVG and JavaScript, or as its collectively known AJAX unleashes an army of developers already familiar with the technology is open standards based: W3C (Subject to announcement: W3C contribution of JIL spec is an example of the commitment to open standards) Find out more about web standards & W3C in Wolfram’s talk The web runtime has rich input Not only touch but also keyboard and 5 way navigation Built from the core to run on many platforms e.g. LiMo & Symbian / S60 and is Hardware and OS agnostic JIL APIs, provide access to features lower down the software stack E.g. GPS location More to come as we shall see on the next slide In addition to the web runtime engine & JIL APIs we’re enabling new access to Vodafone’s core enablers: Billing – pay per download billing in beta today – will be opened to everyone by end March Following availability we’ll announce in due course Flexible Charging – microbilling Presence –get access to a host of presence information for example if the device is on 2g/3g/on roaming/is phone on/off Cell ID location
- • We want to be open, easy and trusted to engage with • Think about customer UE, local and international considerations Leverage our scale & scope Give us feedback on JIL.org forums Get coding If you’re not motivated enough already, then how about this?
- • € 1m prize fund to find best mobile widgets. Award top prize of €100,000 to one lucky developer! Open to developers around the world • Competition in 2 rounds. 1st round runs until March 31st 2010, so you still have enough time to enter! You need to build your widget for Samsung H1 device – you can upload your entry to any one of our 8 VF countries - UK, IE, DE, NL, PT, ES, IT, GR • Each country judges their local entries to pick 3 winners, announced date 15 th April and will each receive (in reverse order), €10k, €15k and €25k. • Final round, ‘the winner of the winners’, starts. Public vote online for winner out 8 top local winners from 15 th May to 14 th May. Runner up gets an additional €25k, top widget gets ANOTHER €75k. So 2 developers can get €50k and €100k! - Final winners announced in May. Entries can come from anywhere in world, but has to be relevant to one of our 8 European markets. • We’ll then repeat the competition in the second half of next year - Visit jil.org/Vodafone/appstar for full details incl. JIL SDK
- One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
- Background on JIL, why it was formed, it’s vision, mission JIL operators know their local markets, have a deep customer relationship Together they represent 1.1 billion customers JIL is about openness that’s what we have built this technology on W3C standards
- JIL is already here and you can jump right in We have the developer site: jil.org We have published the specifications JIL has already attracted thousands of developers around the world Vodafone Samsung H1 and M1 devices in the European market and there will be more to come Enjoying support from leading handset manufactures JIL device specifications, backed by the four operators, give us power to ensure the platform is consistent across devices, OEMs and platforms –for you this means less fragmentations
- One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
- One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
- As you can see we work with a wide range of companies, media owners, networks and enterprise clients.
- We are a 360 CAP, and I will talk more about what we are doing in that space shortly A significant part of what we do with VF is the management and delivery of all most all their alert services – from football and horoscope sms to daily babe or hunk MMS Customer Management – notifications, SIM updates MVNO – OTA settings, SIM ordering, CRM campaigns, mobile internet portals Corporate solutions – provide mobile solutions for the VF sales team. Music & Content – we supply a variety of mobile content, across a wide range of entertainment abd information areas
- We have been working on 360 development from the start and have already launch some apps and have more in development... Some example here... I would now like to show you one in more detail
- Now this is the back up slide, lets try the live demo
- Ski Club – the piste info, such as how deep snow is, lift info Snowforecast – for weather information
- Content is the challenge, and the key to success of applications Content partners is the real challenge, both financially and in-terms of basic understanding of the proposition / delivery mechanic, however we have now developed our content partner relations in this area – so now can start to bring online a variety of content. Managing Content is a core part of business easy, its finding partners that understand the emerging applications business is not easy
- Content – we have lots of premier brand partners and we would love to work with the developer community to enable this content for your ideas App Design & Dev – we have in house designers and UI experts able to help make your product as successful as possible. Marketing – we can help with marketing apps, through variety of media. Our contact solutions enable you to message, mms and sms the users of your application In App Billing, whether recurring or transactions, is an area where as an billing enabler for nearly 10 years we are well place to help you access VF api’s to monetise your content. W e can additional enable and deliver sms alerts, a great way to monetise an application.
- As you know the is a chance to win a possible share of €100,000 - the Vodafone AppStar competition We would like to help you win. We offer limited number of WIN 360 Apps Workshop to help bring your concepts to market and hook up with hard content partners.