The document discusses 11 myths about running Facebook promotions and promotions. It discusses that simply clicking "like" does not equal engagement, that contests will not necessarily go viral, and that fan bases may not have valuable user-generated content. It also discusses that bigger prizes do not mean bigger events, that one prize like an iPad is not enough, and that promotions do not need expensive Facebook ads or approval. It then discusses how idea challenges can drive engagement, growth, leads, and new fans through contests where users submit and rate submissions. It provides an example challenge that gained over 50,000 new fans and submissions that went to market.

1. Facebook Promotions Myths Busting misconceptions about Facebook promotions!

2. Who we are … We deliver engagement beyond a single click of the “like” button!

3. Who I am … Matt Simpson, Digital Director On Twitter: @ScribeDevil

4. Who we work with …

5. This one goes to 11 … 11 Myths

6. Myth #1: Virality My contest will go viral.

7. Myth #1: Virality My contest will go viral.

8. Myth #2: Engagement A consumer clicking the like button is engaging with my brand.

9. Myth #2: Engagement A consumer clicking the like button is engaging with my brand.

10. Myth #3: User Content My fan base is busting at the seams with valuable user-generated content.

11. Myth #3: User Content My fan base is busting at the seams with valuable user-generated content.

12. Myth #4: The Grand Prize The bigger the prize, the bigger the event.

13. Myth #4: The Grand Prize The bigger the prize, the bigger the event.

14. Myth #5: iPads! One prize is enough. And it shall be an iPad.

15. Myth #5: iPads! One prize is enough. And it shall be an iPad.

16. Myth #6: Neo-nazis Neo-nazis will infiltrate my contest.

17. Myth #6: Neo-nazis Neo-nazis will infiltrate my contest.

18. Myth #7: Permission I have to spend $10k in ads and get Facebook approval before launch.

19. Myth #7: Permission I have to spend $10k in ads and get Facebook approval before launch.

20. Myth #8: Legal Compliance If Facebook doesn’t need to see them, then I don’t need rules.

21. Myth #8: Legal Compliance If Facebook doesn’t need to see them, then I don’t need rules.

22. Myth #9: Screw the Rules Screw it. I’ll just run my promotion on my Wall.

23. Myth #9: Screw the Rules Screw it. I’ll just run my promotion on my Wall.

24. Myth #10: Facebook’s Wrath If I disregard Facebook Terms of Service, my promotion will be smitten by Facebook.

25. Myth #10: Facebook’s Wrath If I disregard Facebook Terms of Service, my promotion will be smitten by Facebook.

26. Myth #11: Apps? Contest apps chew up budget and schedule.

27. Myth #11: Apps? Contest apps chew up budget and schedule.

28. Speaking of apps … Idea Challenges

30. Submit content as text, images and videos

31. Rate, comment and share to earn points

33. Growth: Events drive 4-digit fan growth in days

35. 186,000 page views

36. 1,460 flavor submissions

37. 85,000 flavor views

38. 58,517 flavor ratings

39. 53,719 NEW FANS!!And 3 flavors going to market!

40. Contact us. Ryan Charleston Account Development Rep Matt Simpson Director, Digital Marketing Ph: 602.688.8025 Tw: @scribedevil Em: matt@bulbstorm.com Ph: 480.258.7947 Tw: @rcharleston Em: rcharleston@bulbstorm.com