Build the Business Case for iPaaS and Ditch Writing Custom Code to an API
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Application integration can be painful. Your customers want it, but your developers don't want to do it. Plus, you may even have requests to integrate with 10 or more applications, not just one or two. You may not realize you have new options to scale your integration capabilities. Cloud-based integration services can reduce the time to integrate to applications by 80%.
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Build the Business Case for iPaaS and Ditch Writing Custom Code to an API
- 1. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. The Business Case for iPaaS A SaaS Provider Case Study September 2015
- 2. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 2 Housekeeping • The recording will be available to you 2 hrs. after the webinar • Icons at the bottom of the slide deck allow you to: ◦ Adjust sound ◦ Participate in Q&A ◦ Contribute to the discussion on twitter @scribesoft –#DataIntegration & let us know we are #AWESOME! ◦ Download a copy of the slide deck ◦ Get to know the speakers • You can ask questions at anytime but we will answer all questions after the presentation is over.
- 3. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. Peter Chase Executive VP Business Development & Founder, Scribe @peterrchase peter.chase@scribesoft.com Lynn Harrington Director, Platform Partners, Scribe @lharringtonnl lynn.harrington@scribesoft.com
- 4. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 4 The Business Opportunity • Data provides key value to lead process of customers ◦ Deliver a differentiated service ◦ Increase customer stickiness • Ability for sales to say ‘yes’ ◦ Lead with vs. avoid the integration discussion • Accelerate time to value for customers ◦ Rapid onboarding ◦ Cost effective support
- 5. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 5 Initial Approach – Custom Code 5 First connection… • Steep Learning curve • Time consuming • Costly $100k+ Now do it 10 more times! • Not core to offering • Product team losing interest • All API’s vary in quality • What about updates? And support and maintain them over time • Hard to scale and support across large customer base • Too costly and burdensome • Seemingly “Impossible”
- 6. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 6 The Better Way: Scribe iPaaS • Utilize existing Scribe Connectors ◦ ‘Normalizes’ APIs and maintains currency of connections • Rapidly design, create, and configure integrations via GUI ◦ Packaged yet configurable • Manage entire Integration Life Cycle ◦ Design, deploy, support, maintain ◦ Console, Alerts, REST APIs
- 7. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 7 The Impact Integration to Ten CRM and Marketing Automation Systems for 150 Customer Deployments Cost Type Custom Coding to API Scribe iPaaS Scribe Online Advantage Initial Connector Development Cost $1,000,000 $125,000 Leverage Scribe GUI to create integrations via Scribe supported connections Ongoing Connector Maintenance Cost $2,250,000 $610,000 Scribe updates connections to CRM and MA Development and debugging speed Costs to Create and Manage Customer Integrations $450,000 $240,000 Utilize lower cost resources (i.e. business analysts vs. software developers) with Scribe Online Scribe Online’s management console provides for proactive alerting and troubleshooting Total Five Year Costs $3,700,000 $975,000 • Substantial reduction in development cost(87%) and time to market(90%) ◦ $100,000 and 6 months per versus $12,500 and a few weeks • Reduced ongoing Connector maintenance burden by 71% ◦ $45,000 per connection/yr. versus $12,700 per connection/yr. • Costs to deploy and manage customer integration cut in 1/2
- 8. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. 8 You have questions? We have answers!
- 9. CONFIDENTIAL | © 2015 Scribe Software Corporation. All rights reserved. Next Steps Detailed case study will be sent in follow up email Contact us for an API Assessment isv@scribesoft.com Learn more about our Platform Partner Program http://www.scribesoft.com/saas/partner/ THANK YOU!
Notes de l'éditeur
- Bio’s Peter Chase: Jason Rushforth: Jason is a respected technology industry veteran with more than 17 years of experience acquiring & growing businesses, defining and aligning technology offerings, and leading global, world-class teams. Mr. Rushforth is currently the Vice President of Industry Solutions & Enterprise Sales at Oracle (ORCL) where he joined via the acquisition of Eloqua. As the head of Enterprise sales Jason is responsible for the top line revenue attainment and growth of the Marketing Cloud. At Eloqua (ELOQ) he served as the General Manager of Industry Solutions and drove the go to market strategy for industry specific applications. Prior to assuming his current position, Mr. Rushforth was CDC Software's (now Aptean) President of Front Office Solutions where he was responsible for the P&L of the business and sat on the board of directors for Marketbright (now Act-On). Mr. Rushforth has been directly involved in more than $3.5B in M&A transactions both on the buy and sell side.