Conducted Digital Media workshop at office on Dec 6 2013. Here's the PPT part of it.

1. Digital
Marketing &
E-commerce
Emerging Trends & Practices
BY SARTHAK KALUCHA

2. Internet contributes 1.6% to
India’s GDP, expected to go up
to 5.6% by 2020

3. 1
E-commerce
Trends
2
Search
Marketing
3
Social
Marketing

4. 1
E-commerce
Trends

5. Growth in shopping queries
474%
in India from 2010 to 2012
Source:

6. Close to
30%
of internet users will
transact online in
2015

7. Pick your niche. Get online..

8. 2
Search
Marketing

9. Inbound Traffic With..
Content
Marketing
Organic Search
(SEO)
Paid Search
(PPC)

10. PPC Marketing

11. Audio
Podcasts/Music
Visual
Pictures/Video
Written
Blogs/Ebooks

12. 3
Social
Media

13. Unique viewers
5 Lakh
a day on
YouTube

14. Facebook – 1 billion+
users

16. Measure Social Media ROI

17. Conclusion
Develop a digital media & marketing strategy
across the business
Invest in core areas – website content &
conversions, search, social and email.
Performance review: Get ideas, feedback;
track data analytics; Refine & change