[Scup] Hurricane Sandy in 40 images

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Scup

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HURRICANE SANDY IN 40 IMAGES

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A função do assessor de imprensa evoluiu e agora o profissional não se comunica apenas com veículos e jornalistas, sua atuação contempla também formadores de opinião e brandlovers que estão presentes nas redes sociais. Uma boa estratégia de comunicação não pode mais se restringir aos press releases convencionais enviados às redações e as métricas são outras. O que você vai aprender: - O novo perfil do profissional de relações públicas; - O que é ser um RP 2.0; - Influenciadores digitais; - Métricas; - E muito mais.

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Descubra como usar a busca retroativa do Twitter no Scup e obter benefícios como: - Entender a repercussão sobre determinado assunto ou marca no mês anterior, sem ter se planejado para isso; - Elaborar de propostas com mais valor agregado, apresentando dados para seu prospect ou cliente que embasem sua estratégia; - Aprofundar o entendimento de fatos recentes e crises; novos monitoramentos retornam valor imediato planejamento de campanhas mais assertivas.

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Patricia Peck Pinheiro, Sócia Fundadora, CEO e Diretora de Inovação do escritório Patricia Peck Pinheiros Advogados, apresentará uma visão geral sobre Gestão de imagem nas redes sociais. A especialista em Direito Digital participará do webinário que é um reflexo do seu artigo “Como proteger a imagem do alto executivo nas mídias sociais” publicado no Brasil Post. A internet tem sido um dos principais meios de comunicação para a divulgação de informações tanto pessoais como de uma marca. Mas quando a imagem da empresa termina e quando a pessoal começa? Entenda como o vínculo entre pessoas e instituições pode interferir em tudo o que é publicado, como um post com a opinião pessoal pode interferir no posicionamento da marca e aprenda gerir uma crise de imagem da empresa originada de postagens de colaboradores.

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Neste tutorial, você vai aprender: > Como coletar opiniões em tempo real nas redes sociais sobre políticos e candidatos; > Como identificar influenciadores e detratores; > Como detectar crises e gerenciá-las; > Como monitorar adversários e entender assuntos que geram mais repercussão; > Como publicar conteúdos e administrar perfis; > Como engajar eleitores, encontrar oportunidades de interação e ganhar seguidores; e > Como produzir análises e relatórios para os diferentes setores de uma campanha.

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