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Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth
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Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth
1.
“Why do I
even care?” designing for the skeptical user & for your community growth Pete Simon Sears Holdings
2.
3.
( Zeta Homepage
)
4.
( homepage overlay
)
5.
6.
( homepage overlay
)
7.
( path blocked
pic)
8.
“ Why do
I care? ”
9.
Our goals Sell stuff Help
customers with their goals Increase traffic Increase sign-ups Build brand advocacy Increase positive indicators Provide a usable experience Be consistent with our brand Their goals Find stuff Buy stuff
10.
11.
“The unexamined life
is not worth living”
12.
( hmmmm )
13.
14.
( kids in
a class raising hands )
15.
( new banner
on zeta homepage )
16.
17.
( peep exposure
on search page )
18.
1. Know the
goals 2. Effectively communicate your value 3. Make it easy to join
19.
“Why do I
care?”
20.
Questions?
Pete Simon pete.simon@searshc.com @pete_simon
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