course materials

1. Transportation This major airline (Southwest Airlines) had a rocky road at
its s
TransportationThis major airline (Southwest Airlines) had a rocky road at its start.
Incorporated in 1967, it never actually started flying planes until June of 1971 because of
lengthy legal challenges by other major airlines. When it finally started services between
Dallas and Houston and Dallas and San Antonio, it used three Boeing 737 aircraft and
offered $20 one-way fares. Soon, the company introduced a $10 “night fare” and several
other attractive schemes. In 1973, it ended the year with its first profits since starting
operations and began developing a loyal customer base.By the 1990s, this airline had
become well-established as a major passenger carrier with popular campaigns that focused
on families such as the “Family Fare.” By 2000, the company had moved up to number two
on this famous list (Fortune 500) and had expanded its rewards program for customers.
Beyond that, as the decade progressed and moved into the second decade of this century,
this airline instituted a number of other discount flight initiatives that encouraged air travel
and expanded its customer reach.Assignment DetailsAnswer the following questions in
your paper:Based on what you read here and learned on the airline’s Web site, what are the
company’s strengths related to customer service?Would you fly this airline, if you have not
already? Why or why not?As a current or potential customer of the airline, what would you
expect as a service experience from the airline?