How Service Design can end the Uberization of the Sharing Economy - Raz Godelnik, Parsons
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DAY TWO – OCT 3rd 2015 at Global Service Design Conference NYC MORNING SESSIONS / / SELLING SERVICE DESIGN more info at: http://bit.ly/1OqfTLr
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How Service Design can end the Uberization of the Sharing Economy - Raz Godelnik, Parsons
- 1. How service design can end the uberization of the sharing economy? Raz Godelnik| Parsons School of Design| @godelnik October 3rd 2015, New York City
- 3. Let’s face it: Uber IS the sharing economy (Sarah Lacy, Pando, July 2015)
- 4. Companies as an Algorithm “Neutral technological platform, designed simply to enable drivers and passengers to transact the business of transportation.” - Barbara Ann Berwick v. Uber
- 5. Customers as the dominant power
- 6. Service providers as friction “The reason Uber could be expensive is you’re paying for the other dude in the car. When there is no other dude in the car, the cost of taking an Uber anywhere is cheaper.” - Travis Kalanik, CEO Uber
- 7. so what?
- 9. The Ethos
- 11. ONLY companies championing humans will succeed in the sharing economy!
- 12. 3 development stages 3.0 Community 2.0 Relationship 1.0 Experience
- 15. What do sharing economy companies need to move up the ladder? Better design. Better service design.
- 16. Design principles 1. Redesign the culture 2. Move from top-down to co-creation processes 3. Disrupt and delight 4. Design for complex relationships 5. Find economic and social balance
- 17. #1 Redesign the culture
- 18. #2 From top-down to co-creation
- 19. #3
- 20. #4 Design for complex relationships
- 21. #5 Find economic and social balance
- 22. A new day, new ideas. A new you.
Notes de l'éditeur
- algorithms developed and focused on customer satisfaction - is it just about building a better algorithm taking into consideration not just customer satisfaction, but also workers welfare?
- “the on-demand world isn’t about sharing at all. It’s about being served. This is an economy of shut-ins.”
- Interaction with the back office which becomes the front office. “Technology is making an awful lot of consumers happy and an awful lot of the workers sad,” says Van Jones
- Balance Social Mission and Profit
- “Mother son we greet you and thankful for the sweetness of the earth. The new day brings new hope. Lives we led, The lives we get to lead. New day, new ideas, a new you.”