1. Objectives:
By the end of this topic you should be able to:
select, calculate and interpret ratios to measure financial
performance, including:
Liquidity
Profitability
Financial efficiency
Gearing
Shareholder ratios
2. Acid Test Ratio
Ratio analysis
Liquidity
Current Ratio
Financial efficiency ratio
Profitability Ratios
ROCE
Inventory turnover
Shareholder ratios
Dividend Yield
Payables period
Asset Turnover
Gearing
Dividend per share
Receivables period
3. A method of assessing a firm’s financial situation by comparing two
sets of linked data
Ratio’s turn financial accounts into easy-to-understand numbers
You can compare firm to firm, division to division or year to year
We usually look at the balance sheet and the income statement
to extract the figures
Stakeholders can draw conclusions about a company’s
performance
5. Profitability ratios can help answer questions like…
Is the business making a profit? Is it growing?
How efficient is the business at turning revenues into profit?
Is the profit enough to finance reinvestment?
Is it sustainable (high quality)?
How does it compare to the rest of the industry
7. Gross Profit Margin
Formula
Example
Margin % = Gross profit
Sales Revenue
Income Statement
Revenue
Cost of sales
Gross Profit
800
2,000
= 40%
x 100
x 100
30.06.09 (£000s)
£2,000
(£1,200)
800
8. Net Profit Margin
Formula
Margin % = Operating profit
Sales Revenue
x 100
The net profit margin should be compared with other competitors in the
same market and over time
Example
Sales revenue
Net Profit
Net Margin
Company A
150
50
20%
Company A makes a higher
net profit than company B,
even though revenue is
lower
Company B
250
25
10%
Company C
500
125
25%
•Company C has the highest net
profit margin
•Indicates that it is doing well
turning sales to profit
•Is adding value to the production
process
9. Return On Capital Employed (ROCE)
Formula
ROCE % = Operating profit
Capital Employed
x 100
Capital employed = total equity + non-current liabilities
Evaluation
Higher % is better
Watch out for trends over time
Considered the best measure of a firms size
11. Current Ratio
Formula
Current ratio = Current assets
Current liabilities
Example
Balance Sheet
Non-current assets
Stocks
Receivables (debtors)
Cash
Total current assets
Payables (creditors)
Current liabilities
200
250
= 0.8
Below 1 indicates cash
problems
(£000’s)
1,250
150
25
25
200
(250)
(250)
Evaluation
Ratio of 1.5-2.00 suggests efficient
management of working capital
12. Acid Test Ratio
Formula
Current ratio = Current assets - stock
Current liabilities
Example
Balance Sheet
Non-current assets
Stocks
Receivables (debtors)
Cash
Total current assets
Payables (creditors)
Current liabilities
200 - 150
250
= 0.2
Below 1 indicates
liquidity problems
(£000’s)
1,250
150
25
25
200
(250)
(250)
Evaluation
A good warning sign of liquidity
problems for businesses that hold
stocks
Less relevant for businesses with high
stock turnover
13. Formula
Gearing % = Non current liabilities
Capital Employedx 100
Capital employed = total equity + non-current liabilities
2009
Non-current liabilities
Net assets
(1356)
4417
(1532)
4085
Share capital
Reserves and retained earnings
Example
2008
(2907)
(1510)
(2899)
(1186)
4417
4085
Total equity
1356
4417 – 1356 x 100
1532
4085 – 1532 x 100
= 44%
= 60%
14. Evaluation
Focuses on the long term financial stability of the business
Gearing above 50% suggests potential problems in financing
It indicates it has borrowed a lot of money in relation to its capital
Low gearing is below 25%
It indicates a firm has raised most of its capital from shareholders
Gearing may not be bad – often cheaper than equity
If interest rates are low businesses may wish to take advantage
16. Asset turnover
Formula
Asset turnover = Revenue
Net assets
Example
Income Statement
Revenue
Net assets
30.06.09 (£000s)
£2,000
600
2,000
600
= 3.3 times
Evaluation
Measures how well a company uses its assets to
achieve revenue
Takes no account of profit
Average figure for UK business in 2007 was 3.3
High figure = business using assets well to
achieve sales and vice versa
17. Stock turnover
Formula
Stock turnover = Cost of sales
Average stock held
Example
Income Statement
Revenue
Cost of sales
1,200
150
= 8 times
30.06.09 (£000s)
£2,000
£1,200
Balance Sheet
Non-current assets
Stocks
150
Evaluation
Shows how quickly stock is converted to sales
High figure = stock sold quickly
The figure shows how many times in that year the firm sells its
value of stock
Here 8 times indicates this business sells its stock 8 times a
year (8/365 = 45 days)
Holding more stock may mean the business can improve
customer service
Seasonal fluctuations not accounted for
Not relevant for all businesses i.e. retailers
18. Debtor days
Formula
Example
25
2,000
Debtor days = Trade debtors
Revenue
Balance Sheet
Non-current assets
Stocks
Receivables (debtors)
150
25
Income Statement
Revenue
X 365
= 4.5 (5 days)
x 365
30.06.09 (£000s)
£2,000
Evaluation
Shows the number of days it takes to convert debtors into
cash
Each industry will have a ‘norm’
Firms generally want to have a low value
Marketing dept may wish to offer long credit terms
Comparisons with competitors is useful
19. Creditor days
Formula
Example
Creditor days = Trade payables
Cost of sales
Balance Sheet
Non-current assets
Stocks
Receivables (debtors)
Cash
Total current assets
Payables (creditors)
250
1200
x 365
= 76 days
x 365
150
25
25
(250)
Income Statement
Revenue
Cost of sales
30.06.09 (£000s)
£2,000
(£1,200)
Evaluation
Shows the number of days it takes to pay back
Generally the higher the better
A very high figure may suggest liquidity problems
Creditor days should exceed debtor days
21. Dividend per share
Formula
Dividend per share £ = Total dividends paid
Number of shares issued
Example
Number of shares issued
Dividends paid
400
80
400
80
= £0.05p
Evaluation
Limited usefulness as it lacks context
Basic calculation
Does not reveal how much the shares cost to buy
only the first stage of the calculation
22. Dividend yield
Formula
Dividend yield % = Dividend per share (p)
Share price (p)
Example
Share price
x 100
£0.50
0.05
0.50
= 10%
Evaluation
Good to compare with companies in the same
sector
Helps shareholders decide on investment
Good to compare to other investment rates i.e.
Banks, property, savings accounts etc
24. 1. How effective is stock control in a business
2. Are shareholders likely to be happy with their share of the profit?
3. Is the business likely to be able to avoid a liquidity problem in the short term if it can
convert all of its liquid assets into cash?
4. Is the business able to pay its short term debts if its inventories become unfashionable
and difficult to sell?
5. Is the business likely to experience a liquidity problem in the long run?
6. How successful is the business at generating profit?
7. How successful is the business at generating sales revenue?
8. How quickly is the business receiving money from customers who buy goods on credit?
9. Would shareholders receive more money from putting their savings elsewhere?
10. Are suppliers providing the business with good credit terms?
Discuss in pairs and be ready to feedback
25. TASK 5: The three essay questions below are similar
in nature. Pick one, use your books and notes and
have a go at answering it
Ratio analysis is of limited use because it shows the past and not
the future. To what extent is this statement valid? (9 marks)
How useful are profitability ratios in assessing the financial
position of a business (10 marks)
Discuss what value ratio analysis has in predicting future
performance (12 marks)
Notes de l'éditeur
Business Review:o Volume 9 Number 2 Nov 2002 – ‘Profitability Ratios’o Volume 9 Number 3 Feb 2003 – ‘Finance: Just a Game?’ (Working capital ratios)o Volume 13 Number 1 Sep 2006 – ‘Ratio analysis’.• http://news.bbc.co.uk/1/hi/programmes/working_lunch/7141959.stm Working Lunchdvd Series 9 Lesson 7 – ‘Deciphering Company Accounts’.
Ratio analysis compares items listed on a single financial statement (vertical analysis) - for example - current assets in relation to current liabilities - or compares items listed on separate financial statements relating to a business in the same financial year - for example - expressing operating profit as a percentage of total capital (long-term debt and equity) employed. Liquidity (or solvency) ratios measure the amount of cash available to meet the business’s daily requirements ie they measure the ability of the business to meet debts as they fall due. The current ratio assesses the business’s liquidity position by comparing current assets to current liabilities. It measures how many current assets the firm has for every one current liability. It is calculated by dividing current assets by current liabilities and is expressed in the form of a ratio eg 2 to 1. The acid test ratio assesses the business’s liquidity position by comparing current assets excluding inventories (stocks), to current liabilities. It is calculated in the same way as the current ratio, ie by dividing current assets less inventories (stock) by current liabilities. Profitability ratios measure the ability of the business to generate profit. ROCE which stands for return on capital employed expresses the operating profit of the business as a percentage of the capital invested. It is calculated by dividing operating profit (or net profit before interest and tax) into the total capital employed in the business (total equity + non-current liabilities or owners / shareholders’ equity and any long-term loan capital) and multiplying by a hundred. Financial Efficiency ratios measure the ability of a firm to use or control the use of its assets. Asset turnover is a measurement of how many pounds worth of sales a business generates from the assets employed within the business. It is calculated by dividing the revenue (turnover) of the business into the figure for net assets and is expressed as number of times. Inventory (Stock) turnover measures the frequency with which a business sells and replenishes inventory (stock) within a year. It can be expressed as the number of times it takes inventory (stock) to turnover in a year or the number of days (or even weeks or months) inventory (stock) is held within the business. The former is calculated by dividing cost of sales by the average inventory (stock) held in the period. The latter is calculated by dividing the average inventory (stock) held by cost of sales and multiplying by 365 to give the number of days, or 52 to give a figure for the number of weeks, or 12 to give a figure for months.Payables’ (Credit) collection period measures the number of days it takes a business to pay any money owed to its suppliers (ie its creditors). It is calculated by dividing the average figure for payables (creditors) in the period by the value of purchase made on credit during the period (or cost of sales if this figure is not available) and multiplying by 365.Receivables’ (Debt) collection period measures the number of days it takes a business to collect any money owed by its customers (ie its debtors). It is calculated by dividing the average receivables (debtors) over the period by the value of sales made on credit over the period (or figure for revenue if this figure is not available) and multiplying the resultant figure by 365. Gearing ratios measure the extent to which a business is dependent on borrowed funds. It is most commonly calculated by dividing long-term debt / liabilities (or non-current liabilities) by the total capital employed in a business ie total equity plus non-current liabilities (or owners / shareholders equity + long-term debt finance) and multiplying by 100 to give a percentage. Shareholder ratios measure the ability of the business to generate a return to shareholders on their investment. Dividend per share measures the amount of money shareholders receive per share. It is calculated by dividing the total amount of dividends declared (or paid) by directors, with the number of shares issued, and is expressed as amount per share eg X pence per share. Dividend yield measures the rate of return a shareholder gets by comparing the market value of the shares with the dividend received. It is calculated by dividing the dividend per share paid to ordinary shareholders by the market price per share and multiplying by 100 to give a percentage.
Profitability – sometimes described as performance ratios, compare profits with the size of the firmLiquidity – thesew show whether the firm is able to meet its short term liabilities. Need liquidity to pay debtsGearing – focuses on long term liquidity and shows whether a firms capital structure is able to meet interest paymentsFinancial Efficiency – firms management of working capital, used to assess the efficiency of the firm in management of its assets and short term liabilitiesShareholders ratios – drawing conclusions about whether shareholders will benefit from their shareholding in a company