Seagull helped Healthberries Clinic position their brand as a preventive healthcare service in Pune.

1. Healthberries Clinic

2. Building Healthberries
Clinic as a preventive
healthcare brand
Client’s objective:
Healthberries Clinic specialises in preventive healthcare services and wants to
be known as a state of the art preventive healthcare facility in Pune.

3. Challenge
People have a negligent mindset towards impending health hazards. They do
not take any preventive healthcare measure and visit the doctor only when a
health problem occurs.

4. LIVELONG 365 day
health monitoring service
•The idea was to position LIVELONG as a 365-day healthcare ring that keeps an
eagle eye on a person’s health all the time. The service comprises, Health Screening,
Health Monitoring and Medical Consultations.
•As a technological support to the LIVELONG service, we came up with the idea of a
health monitoring tool- LIVELONG Data Band.
•The LIVELONG Data Band stores a patient’s complete medical data and can be
worn on the wrist like a wrist watch. On each visit to the clinic, the LIVELONG data
band is updated.

5. Brand Flight Map
The brand was promoted through print, digital as well as on ground activities.
•Print ads
•Emailers
•Health programmes in corporates and societies
•Facebook community

6. Poster 1

7. Poster 2

8. Half Page Ad

9. Half Page Ad

10. Emailer

11. Emailer

12. The Result?
• Healthberries Clinic successfully tied up with over 15 corporates and conducted
preventive healthcare programmes under the LIVELONG initiative