Inspiration is hard to come by. Apple's Senior Vice President of Design, Jony Ive, shares some valuable insights into how he thinks and what it takes to design something truly remarkable.
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7. “We have always thought about design as being
so much more than just the way something looks.
It's the whole thing: the way something works on
so many different levels.
Ultimately, of course, design defines so much of
our experience.”