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- 1. Influencer Broadcast: How brands and influencers can work together
- 2. About Me • Creative Director New/Slang • 4 years working in agencies • Course Consultant for Digital Marketing Institute • Member of IAB Social Media Council Say hello @seanearley / @newslangIE
- 3. About New/Slang • Only two years old • Won 11 Industry Awards since October 2014 • Clients such as Lidl, HB, Lyons • Team of 12 Say howiya @NewSlangIE
- 4. What is an influencer?
- 5. Why do brands work with influencers?
- 6. Why do brands work with influencers?
- 7. Why do brands work with influencers?
- 8. What is an influencer? • 22m Instagram Followers • €30,000 per post • 1% relevance • 20,000 Twitter Followers • €200 per post • 100% relevance Influence is RELATIVE
- 9. Why do brands work with influencers?
- 10. Why do brands work with influencers?
- 11. Why do brands work with influencers?
- 12. Why do brands work with influencers?
- 13. Why do brands work with influencers?
- 14. How do we identify influencers?
- 15. What do brands want? Earned OwnedPaid Brand Social media engagements, recommendations, reviews, blogposts Social media take overs, brand ambassadorships Content creation partnerships, attendance at events
- 17. What do influencers want? Well it’s not all about the money… Exclusive Access Free Product Money Can’t Buy Experiences VIP
- 18. Transparency Declare using #Ad or #Spos Be truthful in your content Provide honest statistics Consult the PRII, ASA and the ASAI Guidelines
- 19. But…
- 21. Influencer Broadcast: How agencies and influencer can work together
- 25. Bad Examples - Declaration Creativity
- 26. Bad Examples - Credibility Creativity
- 27. Final thought Creativity 90% Marketing budget on influencers 150m views = 40m downloads 21% Growth Year on Year