This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012. http://soaksocial.co.uk Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back. Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.

1. The Web, Social Media & Your Business Strategy
Sean Clark, Director, Soak Social Ltd. - 29th March 2012
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012

2. The Web

3. Is It Worth It?

4. UK Population Online
62,698,362
52,731,209
30,470,400
84% 48%
Population Online Facebook
Source: internetworldstats.com Dec 2011
© Soak Social Ltd 2012

5. A Website? No Longer An Option
© Soak Social Ltd 2012

6. Where to Start?(or start again...)

7. © Soak Social Ltd 2012
http://www.flickr.com/photos/jaybock/

8. 8 Reasons for Having a Website
o Increase Reach
o Product Demos
o Lead Generation
o Brand Awareness
o Customer Service
o Contact Details
o Bookings
o Sales
© Soak Social Ltd 2012

9. Be Realistic

10. © Soak Social Ltd 2012
http://www.flickr.com/photos/martintaylor/

11. Budgets, Resource & Expectations
o How Much?
o Who’s Running the Show?
o What Do You Want Back?
© Soak Social Ltd 2012

12. Going Local

13. Google: 92% Searches in UK
Directories, Microsites & Tablemats
Ads
Directories
Google Places
© Soak Social Ltd 2012

14. Google Adwords Tool
© Soak Social Ltd 2012

15. What’s SEO?

16. Text
Points to note:
o Bullet 1
o Bullet 2
o Bullet 3
o Bullet 4
© Soak Social Ltd 2012
http://www.flickr.com/photos/x1brett/

17. Content & Links
Yes that’s all!
© Soak Social Ltd 2012

18. Social Footprint
© Soak Social Ltd 2012

19. Social Media

20. © Soak Social Ltd 2012

21. Where To Start?

22. Recommended 5 to Choose From
o Twitter - 9 million unique visits*
o Facebook - 30 million unique visits*
o YouTube - 29 million unique visits**
o Google+ - 4 million unique visits*
o LinkedIn - 7 million unique visits*
© Soak Social Ltd 2012 UK Based Data - Source: *comScore, Feb 2012 - **comScore, Jan 2012

23. Fun but too early? - 200k users
© Soak Social Ltd 2012 UK Based Data - Source: Google Doubleclick Ad Planner Dec 2011

24. What’s Your Objective?

25. Pick a One
o Traffic
o Reach
o Leads
o Sales
© Soak Social Ltd 2012

26. Let’s Start Blogging

27. Blogging Increases Traffic
© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

28. Blogging Increases Leads
© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

29. More Blog Posts = More Traffic
© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

30. A Real Life Test

31. Effect of Daily Blogging
4000
3000
Visits
2000
1000
0
Jan Feb Mar Apr May Jun Jul Aug
© Soak Social Ltd 2012

32. Share Everything

33. How To Tweet All Day & Still Do Your Job
http://seanclark.com/TweetAllDay
© Soak Social Ltd 2012 Source: http://danzarrella.com/new-data-tweet-lots-of-links-to-get-followers.html

34. Putting It Into Action

35. Implementation Strategy
o Content plan
o Curation plan
o Internal champion(s), think passion
o Make time
o Practise
o Ask for feedback
© Soak Social Ltd 2012

36. My Tool Kit
o Hootsuite
o BufferApp
o Raven Tools & Google Analytics
o Video: Kodak PlayTouch + Ext. Mic
o Audio: Edirol R-09
o Editing: iMovie & Audacity
© Soak Social Ltd 2012

37. Your Business Strategy

38. Deal With The Issues
o What are you key business problems?
o What’s your budget?
o What’s your resource?
o What parts can the web & social media deliver more cost effectively?
© Soak Social Ltd 2012

39. The ROI

40. Adnams Case Study
Results: 1st 6 months 2011 vs 2010
o +240% overall traffic
o +284% search traffic
o +48% total online sales
o +84% sales from Adnams.co.uk
o +75% natural backlinks
o 3.64 pages per visit (1.93)
o 2.45 minutes per visit (1.3)
o 38% bounce rate (68%)
© Soak Social Ltd 2012

41. Sign Now!
http://www.suffolk.gov.uk/broadband http://sayyestobroadband.co.uk
@TheFlyingChef1
© Soak Social Ltd 2012

42. Thank You
For further information please contact:
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012