The First Step to Build Excitement for Your Product Launch

CoachingProgramBlueprint.com
The First Step to Build
Excitement for Your
Product Launch

Let's launch right into the model email
series here, so you can see how building
trust and credibility leads to sales.
• A few days of credibility building at the beginning
of a campaign
• A little bit of content and knowledge mailing
• Then we do some engagement emails for a few
emails
• On days 8, 9, and 10 we begin to launch our
coaching training product.

We are taking people from:
• Credibility to knowledge to trust to excitement about your product - and
then you launch your product.

I teach you how to do this when you enter the
launch period too.
• The pre-launch
• The actual launch
• The post-launch
• I'll cover all of those particular emails.

You're going to go through a process where you
take people who were joining your list and who
don't know you and build credibility.
• Then you show your knowledge base.
• Then create engagement for trust.
• Then do your sales campaign.

During your launch sequence some people buy
from you, but most people won't buy from you.

"Why did these six people buy our $300 program or
why did two people buy our $1000 program?" They
buy for two reasons:
• One reason is that you have what they need.

In order for them to buy, they still need to trust you
and feel good about making the purchase.

The idea of gaining trust includes getting
credibility and proving knowledge.

We can sum it up as: “They have to want what you
have, they have to believe you're credible, they
have to believe you have the knowledge to teach
them, and they have to trust you.”

So we could say there are 4 components and if we
wanted to break it down that way, we could do
that. The bottom line is that people who buy from
you trust you. It just "feels right" to buy from you.

What does that tell us about the other 94 to 98
people who didn't buy in our example?

They're not ready yet, they don't trust you enough. If
could be that they did not get all of your emails. If
could be that they don't like you for some reason. If
that's the case, hopefully they'll just unsubscribe and
then they won't be a part of the numbers anymore.
Sometimes that happens: people just don't like you
(and that's okay).

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Make More Sales?
Get my proven system for
writing powerful emails
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But why don't most people buy? If they have an
opportunity to buy from you and they may not
because they don't read your emails, which means
they were targeted badly in the first place. Or they
just don't trust you enough. They could trust you
some, but not enough.

They may trust you enough to do something little, but
not enough not to invest $1000. The bottom line is they
don't trust you enough to make this purchase. So what
do you do?

Using Trust to Capture Sales After Your
Initial Launch

After the launch you repeat the
credibility, content, knowledge and
engagement all over again.

Then what happens to those people who didn't trust
you enough to buy when you offered them the
coaching opportunity or the training opportunity?

They go through another sequence where they get a
few credibility emails, a couple of knowledge emails,
and a couple of interaction emails.

So, what happens next? Now a
percentage of your list will trust you
more!

Now let's go back to the $1000 package and
say:
• 98 people did not buy
• 2 people bought
• You made $2000

Let's say at day 12, when they had the opportunity to buy your
coaching program, they didn't trust you enough to buy. But if they
go through the credibility, content, and engagement process again
for 7-9 days is there a possibility they'll trust you more?

Some of them may trust you less and unsubscribe. So they
unsubscribe and they're out of the basket of prospects. The ones that
are left that are reading your emails - and most of them should
naturally trust you more.

Now you run another campaign. Let's say that you
have both a training program and a coaching
program. If you launched your coaching program
first then after the next 7 to 9 days they'll have more
trust so you launch your training program.

So now you have 98 people on your
list, and 2 of them buy your training
program. Now you have 96 left. Now,
why did the 2 buy this time but didn't
buy last time?

There are two reasons.
• One: they trust you enough now.
• Two: you might have wanted to stack the tables in your favor.

Let's say that you sold the coaching
program for a thousand dollars, and now
you say, "Okay, maybe some people
didn't buy because of the price, I'll make
the Training Program $500."

And so maybe that helped
influenced things as well. What is the
only way to know?

Split test it.
Have a training program at $1000 and have one at $500.
Put 100 or 200 subscribers through a funnel and see which you sell more of.

You'll find that the higher priced products
sell more sometimes. Then just look at your
total revenue. If you think about it, you
have to sell twice as much at $500 as you
would $1000 to make the same amount.

So even if your conversion rate is 20%
better at $500, you'll still be better off
selling it for $1000 because you'll make
more money in the long run at this price.

Let’s take a breather before moving on…

Get my proven system for writing powerful
emails that people want to read - and that
make more sales – Click Here!
www.infobusinessuniversity.com/
email

The First Step to Build Excitement for Your Product Launch

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