A later version of a deck I used to fundraise for Wittlebee, a kids clothing startup. Feel free to use and abuse and I hope you have better luck than I did with it. :)

1. Investor Presentation · April 2013
Proprietary & Confidential

2. Sean Percival – CEO / Founder
10+ years of ecommerce and customer acquisition experience. Authority in the areas of SEO, social media and CRM.
Serial Entrepreneur and Former Vice President, Online Marketing of Myspace.
Holly Kauffman – VP, Merchandise
25 years experience in retail & wholesale specializing in design, merchandising, and trends. Owned, designed and
manufactured a high end children's label for 11 years. Formally of lululemon, Nordstrom and Karen Kane.
Chris Nella – VP, Customer Acquisition
Former head of customer acquisition of Shoe Dazzle, Spot Runner and GameFly. Ten plus years of start-up marketing
experience specializing in subscription models.
Investors:
Our Team and Investors
Gabe Harriman – CTO / Founder
World class technical lead with a rich history of building robust & scalable solutions. Initial architect of
the Myspace backend that would go on to support tens of millions of users. Former Sr. Architect of Tsavo Media.

3. Wittlebee delivers the best personalized children’s clothing
based upon our users’ unique style preferences.
Overview

4. Market Opportunity
Target audience of over 69 million moms
with children under 18 years of age
$100 billion children’s
clothing market. Growing
faster than overall market.
Market Value
$32 billion spent on
Infants & toddlers
$100
BILLION
Estimated 10%
spent online
Online moms have a
median HHI of $73K
Target Demo
$14.5B
annual revenue
$2.1B
annual revenue
$1.0B
annual revenue
$1.7B
annual revenue
Market Leaders
10%

5. $39.99 per month
Currently available for kids 0-5
The Wittlebee Offering
Every month parents get a box of amazing kids clothes picked
specifically to the preferences of their children
We build a high level of anticipation and excitement with our members.
How it works:
User completes
online style
profile
We build create a
custom box
based on their
style profile.
Custom box of
kids clothes
arrives in a week.
Step 4: Get member only
one-off sales
4

6. $20
per item
$7
per item
Driving & Parking
Headaches
Clueless Retail
Associates
Mall
Meltdowns
30 Second
Sign-Up
Traditional
Retail
There’s an easier way to shop for clothes
+
Community
+
Fun Add-Ons
How We’re Different

7. Our Customers
We’re big in Middle America (60%). Major metros love us too.
*Sept 2012 data

8. $0
$50,000
$100,000
$150,000
$200,000
$250,000
5800
6000
6200
6400
6600
6800
7000
7200
7400
13-Jan 13-Feb 13-Mar
2013 Progress
Active Subscribers Monthly Revenue

9. Mobile
• 30% of web visitors are mobile
• 50% of emails opened on mobile
• Apps built for iPhone, iPad and
Android 6000+ app installs
• Top mobile users HIGHLY addicted
spending 2-3 hours daily in the app
• Mobile commerce is next
Moms = Mobile

10. Private Labels
A collection of
Wittlebee private
labels (O&O brands)
reduces COGS and
inventory complexity
Currently
manufacturing 20%
of merchandise in
India.
Predictable model
allows inventory
turn of 40 days

11. We recently launched a showroom feature that allows members to build ½ their own box.
Product
Customer Selection
• Gives members more
control over box
• Features new kitted
brands each month
• High engagement
• Upsells additional
items for $10.

12. Members and non-members can purchase single items from our website.
Product
Weekly One-Off Flash Sales
• Features a new brand
every week
• Selling 50-100 units
weekly
• Members get higher
discounts (think
Amazon Prime)
• Currently ~10% of
monthly revenue

13. Buying solely with a Instagram comment.
Product Diversification
Instagram Based Closet Sales
• Sells out in minutes
• Members only
• Low friction
• Highly viral
• Moves excess
inventory
• 2000+ followers

14. • Price Point Diversification
• One-off Sales Expansion
• Private Label Development
What’s Next – Use of Proceeds
Product
• Mobile Commerce
• Frictionless Payments
• Analytics and BI
• Engineers
Tech
• Scale Paid Acquisition
• Top of funnel
• Television
Marketing

15. Appendix – Press
Extra TV
KTLA
Today Show
Indy Style

16. Sean Percival
CEO / Founder
@percival
sean@wittlebee.com

17. Thank You