This document provides information about Sean Kavanagh, a real estate sales representative. It begins with an introduction and background on Sean. It then discusses Sean's value proposition of building lasting relationships and exceeding expectations. Several testimonials from past clients praise Sean's professionalism, communication, marketing efforts, and ability to get top prices. The document outlines Sean's marketing plan, which leverages many online and social media platforms. It also discusses how Sean finds buyers and ensures maximum property exposure. Overall, the document is an advertisement that aims to showcase Sean's qualifications and services for selling homes.

1. Selling A Home
Presented by
Sean Kavanagh
Sales Representative
Sean Kavanagh
Sales Representative
E-mail: sean.kavanagh@century21.ca
Website: www.seankavanagh.ca CENTURY 21 Miller Real Estate Ltd.
Brokerage
Website: www.seansells.ca
905.845.9180
independently owned and operated
Not intended to solicit buyers and sellers already under contract with other brokerages

2. About Me

3. My Value Proposition
Building Lasting Relationships and Exceeding Expectations.
The success of my business is based on nurturing
relationships so there is only one name that comes to mind
when you think REAL ESTATE.
My clients deserve the finest service ever offered by any other
real estate professional….and that is a guarantee!
Let’s SELL-abrate Real Estate!

4. More About Me!
“Sean is fast rising star in the real estate
profession. He is a shining example of
today's new realtor: he seamlessly
combines his ease and ability in the use of
leading edge technology with a warm and
comfortable personal approach that is
evident to colleagues and clients alike.”
Sheena Curran
Century 21 Miller Broker/Manager

5. My Values
Honesty – whether you like it or not!
Integrity – I always do what I say!
Loyalty – with you right to the end!
Diligence – I get things done!
Only satisfied when the customer is satisfied
My personal guarantee

6. My Team
Home Stager
Mortgage Broker
Lawyer
Contractor
Home Inspector
Professional coaches

7. 3 Keys to Selling a Home
Maximum Exposure
Correct and accurate pricing
Staging
To get any house sold, you must have all three.

8. My marketing action plan

9. My Marketing Action Plan
Professional Powerful New
www.BurlingtonHomes.org
Professional Newsletters
Photography Yard Sign Google Blog
Local
Advertising
YouTube
Videos
LinkdIn
Twitter
Professional
Open Houses
½ page Ad
in Home
Facebook My Marketing
News
Magazine
Action Plan
Property domain riders
for lawn sign.
Tweetlist
www.seansells.ca
Networking Groups www.seankavanagh.ca
Drip E-mail
campaigns Buyer kavanaghrealestate.ca
Incentives
www.century21.ca
www.mls.ca Google
AdWords century21miller.com Staging
Consult

10. CENTURY 21 Internet Marketing Program
Buyer
Buyer
Buyer
Social
Networking Sites E-Marketing
Buyer Blogs Data base
broadcasting of
Email NEW listings to
Websites Buyers
Buyer
Personal Contacts
Realtors
Buyer Buyer

11. How I Find You Buyers
www.seansells.ca and www.seankavanagh.ca
www.century21.ca – Showcase 21 photo show
YouTube Videos of property on the internet
Twitter – and twitter connected listing services
LinkedIn Social Network
Selected as „Featured Property‟ on front page of all websites
Selected as „Featured Property‟ in glossy „Home News‟ Magazine
Century 21 Website Blog
Seansells.ca Blog
Active Rain Blog – marketing to other realtors
Google AdWords – advertising your address on Google search engines
Kijiji Ads / Craigslist Ads
Facebook page – connected to my Google Blog
Facebook Marketplace – Facebook classified ads
Lawn Sign – Most recognizable sign in the business!
Website sign rider – “view this property 24/7 at www.seansells.ca”
Personal Domain name registered www.youraddress.com

12. MLS Exposure Maximum Exposure!
By listing with me, you will ensure that your home is
properly exposed to market reaching the greatest number of
potential buyers .
You never know where your buyer will come from, so I will
advertise your listing on 3 real estate boards covering areas
from Niagara Region to Oshawa!
Using descriptive wording and
professional photography, we will
grab the attention of all prospective
buyers within the critical 3 second
window of opportunity.
Our team includes all the realtors in the following
MLS boards
Oakville, Milton & District Real Estate Board
Realtors Association of Hamilton & Burlington
Toronto Real Estate Board

13. Enhanced Listings on Public Websites like www.mls.ca
Makes your listing stand out from the crowd and
motivates buyers to want to see it
Virtual
Tour Link
Extra
pictures
In-depth
description
Personal
Message

14. Leading edge, user
The CENTURY 21 Canada Website friendly technology
generates real estate
seller and buyer
The CENTURY 21 Canada national website referrals
www.century21.ca

15. www.CENTURY21.ca is now Canada’s Leading Real Estate Website

16. The CENTURY 21 Canada website
Buyers can search by MAP
to find ACTIVE LISTINGS
and SOLDS in their area of
interest
Buyers can search by
CRITERIA to find ACTIVE
LISTINGS and SOLDS in their
area of interest

17. The CENTURY 21 Miller Website
Buyers can instantly view my website
from clicking on my photo.
From my site, they will see a photo of
your property that they can easily click
on and view all details and photos

18. My personal website Buyers can click on the photo
of your property to view all
details and photos
Potential buyers will be
reading updates on
your property by
browsing my real estate
blog

19. Your Personal Property Page
Buyers can click to
set up account,
view a mortgage
calculator, request
a showing or ask
for more details
Buyers can click
to obtain a map
showing
location details
and driving
directions to
property
Buyers can click to see
21 detailed pictures and
request a property
brochure

20. Linked to Personal Domain Name
I will also purchase a Web
domain for the property so
you will have your own
website for your listing!
www.yourhome.com will
send people directly to your
web page!

21. I add a name rider to your property
Property Name Rider sign that invites potential buyers to
view you property 24/7 on my
personal website.
To view this property 24/7 visit
WWW.SEANSELLS.CA
With any mobile device, buyers will be able to
access your property information as they are
parked right outside your home by clicking on
the website posted on the lawn sign!

22. Powerful Yard Sign

23. Buyers can search Google by street
Google Ad for Property Address address and my purchased advertisement
will take them directly to the listing page
on the website.
So if someone can only remember the
address as they drive by your home, they
can Google it and your property Ad will
appear.

24. Google AdWords
I will buy a Google Ad
for your property and it
will direct visitors to
your listing.

25. My Website

26. My Blog
I talk about your new listing on my
blog which automatically gets posted
on three other blogs, other real estate
websites, Facebook, Twitter and
LinkedIn.
Blogs are also used to advertise
your Open Houses.

27. My Blog

28. Buyers looking for property videos online will
be sure to see your home on
YouTube Video SeanKavanaghTV!
Buyers are now searching Google
more often as their 1st or 2nd
method of finding properties
Online. People who are looking
for houses are very visual and
what is more visual than a short
video clip of your property. More
buyers are likely to watch a video
of a property before they will read
about a property.

29. Facebook Page
Buyers can view full property description,
multiple photos and a direct link to my
website for further details

30. Buyers can search by area
Facebook Ad
Buyers can click onto your property listing

31. Facebook Ad
Buyers can view full property description,
multiple photos and a direct link to my
website for further details

32. Twitter

33. Tweetlister

34. Where you listing gets shown!

35. LinkedIn

36. LinkedIn

37. Burlington Networking Group

38. Kijiji Ad
They will see the full description of the
property, some photos and they will be
able to send me an immediate message if
they are interested in a viewing.

39. Buyers can also view your listing when I post
Kijiji Ad it in the Kijiji classified ads.

40. Monthly Newsletters

41. Monthly Newsletters

42. Accomplishments
#1 2010 Diamond Award Winner
#2 2009 Century 21 Rookie of the Year
#3 Regularly Top 10 Monthly Producer
#4 Always Top 10 in Website Traffic
#5 Always Top 10 in Blog Posts
Sean is fast rising star in the real estate profession. He is a shining
example of today's new realtor: he seamlessly combines his ease
and ability in the use of leading edge technology with a warm and
comfortable personal approach that is evident to colleagues and
clients alike.”

43. MONTHLY Top Producers BY UNITS
Based on firm written deals
#1 GOODALE MILLER TEAM
#2 AMBROSE GRIECO
#3 SEAN KAVANAGH
#4 TITO HUYNH/ANIL WADHWANI/ DANIELLA AIKEN/ NATALIE BULLARD/
#5
#6
#7
CONGRATULATIONS TO OUR TOP PRODUCERS!

44. Top 10 ONLINE Blog Posts
#1 SEAN KAVANAGH (#6)
#2 JACKIE DALL’ORSO (#5)
#3 BAL SINGH (#3)
#4 DANIELLA AITKEN (NEW!)
#5 DON GOODALE (NEW!)
#6 HANS TAAL (#6)
#7 NATALIE BULLARD (#8)
#8 ANIL WADHWANI (NEW!)
#9 MARY KAY MCCOY (NEW!)
#10 BRAD STEVENETT (#7)

45. Instant Feedback
• Hello Sean,
One of your listings is getting noticed!
You are receiving this email because K Emery has emailed 582 Forestwood Cresent
(P2# 2080043) to G Hayes.
Name:
• K Emery
•
• Email:
• twinmum@sympatico.ca
•
• Drip Email Opt-In:
• No
• Drips Added To:
• None
• Current Drips:
• None
•
• To view a copy of the message that was sent to G Hayes, open the attachment.
• Manage Prospect - K Emery
• Manage Prospect - G Hayes

46. Setting The Listing Price

47. What Is Market Value?
Value is determined by the market and is based on 4 factors
Location
Condition of the property
Timing
Sales of similar properties in close proximity

48. Market Value is NOT determined by?
What realtors tell you
How much you paid for the property
How much you need or want from the sale
What your neighbours think your home is worth

49. Some Reasons Why Sellers May Overprice
Avoid these pitfalls
Want to Recoup Cost of Renovations/Upgrades
Purchased When Market Value Was Higher
Want to Leave Room to Negotiate
Emotional Value not Market Value
Don’t Know or Understand Current Market Conditions

50. Dangers of Overpricing
Don’t let this happen to you
Lose Buyers who Could Afford at Correct Price
Perceived as a ‘Poor Value’ Property
Realtors Won’t Show Property if Over Priced
Gets used as a ‘Bounce’ property
Listing Becomes Stale and Discourages Offers

51. Added Value Services
1/14/2011

52. AIR MILES Giveaway Program
The last time
you sold or
bought a house,
what did you get
from your
Realtor to say
„Thanks for your
business‟? A
bottle of wine, a
bouquet of
flowers, a gift
card? How
would you like
to earn enough
Airmiles for a
return flight to
Montreal,
Chicago, New
York City or
Beyond!

53. AIR MILES Giveaway Program
Let me send you on a vacation with my Air Miles Giveaway Program.
BONUS Accommodations Giveaway!!!! Not only will I give you Air Miles for
your flight, all full service listings will also be entered into a draw to win a
one-week (7 nights) vacation stay at multiple resorts worldwide.
How this works:
2 Transactions – Buy and Sell = 2 Air Miles for every $1000
Example:
Selling Side = $300,000
Buying Side = $500,000
$800,000
$800,000 x 2 Air Miles/$1000 = 1600 Air Miles
1600 Air Miles can earn you a round trip ticket to Montreal, Chicago and
New York City.
Note:
1 transaction (Buy OR Sell) earns you 1 Airmile for every $1000.
Only full commission listings and purchases qualify for 2 Aimiles/$1000.
Only full commission listings qualify for the Bonus Accommodations Giveaway.

54. CENTURY 21® and The BRICK
Buy or sell a home
with CENTURY 21
and receive discount
certificates for up to
40% off furniture and
appliances at The
Canada's largest volume retailer of furniture,
BRICK*
*Available through participating brokers – some conditions apply mattresses, appliances, electronics and home
office.

55. CENTURY 21® and RCI
The Take a Vacation on
the House program
consists of a one week
(seven night) resort
condominium vacation at
an RCI affiliated resort.
RCI is the world's premier
vacation exchange
company with over 2.7
million members. There
are more than 3,700
affiliated resorts located in
nearly 100 countries.
Available to you when you
buy or sell a home with
CENTURY 21*
*available through participating brokers – some conditions apply

56. My Client For Life Program
Your On-going Real Estate Resource
Yearly Market Update
Complimentary Market Evaluations
Real Estate News and Home Tips
Home Maintenance Reminders
Client Appreciation Program

57. Testimonials

58. “Sean handled 3 real estate transactions for my
business and my family in a period of 2 months.
He was an advisor, an expert and a friend all
wrapped up in one person. He negotiated our two
purchases with acumen of an old hand, and when
it came to selling our home, he displayed rare
perseverance and negotiating skills. I am glad I
have had the opportunity to experience atypical
real estate deals with Sean. If you‟re looking for
a generous agent to fight your battle for you, hire
Sean Kavanagh.”
Boris and Nada Mahovac

59. Sean was very proactive with the sale of my
home. My home even had a google address! Sean
was very reachable and would return my calls
right away. He kept me informed of what
potential buyers had to say about my home and
he also took great photos of my home.
He is pleasant to deal with and he really cared to
make sure the experience was as pleasant as
could be.
Sue Shapton

60. “Patient. Honest. Professional. We interviewed
four realtors before choosing Sean to sell our
GTA home. We definitely made the right decision.
If you know me, then you know he had a lot on
his hands. Sean aggressively marketed our
home, was consistent and quick with the follow
up throughout the entire process and I absolutely
believe he acted in our best interest. I would
definitely recommend Sean's services to
someone looking for one of those rare realtors
that are so damn hard to find. www.seansells.ca”
Shannon Boudjema

61. I have recently completed 2 residential transactions using Sean
Kavanagh as my agent, I think that he is one of the best all
around agents I have ever met. I felt Sean was aiding me in my
quest to find the right home and not just selling me a product.
I have found him to be an extremely competent agent and eager
to get me the best deal possible. His knowledge of the market,
current trends and his use of technologically based advertising
helped to reassure me that not only will my house be sold but I
would also get the best price possible. My home sold in 2 days, I
had multiple offers and I got over the asking price.
I was impressed with how Sean marketed the home, in particular
the several internet sites that he personally manages, as well as
the use of social networks like twitter and facebook.
Sean showed he really cared throughout the entire process and
made me feel comfortable and well informed. Truly outstanding.
Kyle Gatt

62. "I had discussed the sale of my home with
several Real Estate Agents. I wanted to choose
one whom I felt was knowledgeable, professional
and especially one that I felt comfortable dealing
with. Every one that I met had provided me a
similar and fair evaluation of my property....so it
wasn't about listing my house for the highest
price...it was about getting quality service. I
know that's what Sean is all about, and yet he
still surpassed my expectations. He marketed
and presented my home beautifully which in
return, sold my home in 4 days. "
Maria Vijayakumar

63. Thank you for taking the time
to view this presentation
CENTURY 21 Miller Real Estate Ltd., Brokerage