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3rd Annual Search Engine Land Awards
THE HIGHEST HONORS
IN SEARCH MARKETING
“The World Cup of digital marketing…”
MISSION: Awards gala to honor
outstanding efforts in search marketing.
CHARITY BENEFIT: The search marketing industry
has already shown its generosity by donating
more than $80,000 at previous Third Door Media
events.
At the occasion of the 2016 Landy Awards, Third
Door Media donated $5,000 to the Dana Farber
Institute Soulmates program.
2017 Gala Venue: Diamond Horseshoe at the NYC Paramount Hotel
October 25, 2017 7PM – 11PM
2017 SEARCH ENGINE LAND AWARDS CATEGORIES
 BEST OVERALL SEO INITIATIVE — SMALL BUSINESS
 BEST OVERALL SEM INITIATIVE — SMALL BUSINESS
 BEST OVERALL SEO INITIATIVE — ENTERPRISE
 BEST OVERALL SEM INITIATIVE — ENTERPRISE
 BEST B2B SEM INITIATIVE – ENTERPRISE
 BEST B2C SEM INITIATIVE – ENTERPRISE
 BEST ENTERPRISE SEM INITIATIVE – TRAVEL
 BEST ENTERPRISE SEM INITIATIVE – FINANCIAL
 BEST ENTERPRISE SEM INITIATIVE – AUTOMOTIVE
 BEST RETAIL SEARCH MARKETING INITIATIVE — SEM
 BEST RETAIL SEARCH MARKETING INITIATIVE — SEO
 BEST LOCAL SEARCH MARKETING INITIATIVE — SEM
 BEST LOCAL SEARCH MARKETING INITIATIVE — SEO
 BEST MOBILE SEARCH MARKETING INITIATIVE — SEM
 BEST MOBILE SEARCH MARKETING INITIATIVE — SEO
 BEST B2B SEARCH MARKETING INITIATIVE – SEM
 BEST B2B SEARCH MARKETING INITIATIVE – SEM
 SEARCH MARKETER OF THE YEAR — FEMALE
 SEARCH MARKETER OF THE YEAR — MALE
 IN-HOUSE TEAM OF THE YEAR — SEM
 IN-HOUSE TEAM OF THE YEAR — SEO
 AGENCY OF THE YEAR — SEM
 AGENCY OF THE YEAR — SEO
 BEST INTEGRATION OF SEARCH INTO CROSS-CHANNEL MARKETING
 BEST OVERALL SEARCH MARKETING INITIATIVE — SEO & SEM
JUDGES & ADVISORY BOARD
Search Engine Land Editors:
 Danny Sullivan, Founding Editor
 Chris Sherman, Founding Editor
 Matt McGee, Editor in Chief
 Elisabeth Osmeloski, VP Audience Dev.
 Ginny Marvin, Paid Media Reporter
 Pamela Parker, Executive Features Editor
 Jessica Thompson, Associate Features Editor
 Greg Sterling, Contributing Editor
 Barry Schwartz, News Editor
Industry Luminaries:
 Matt Van Wagner
 Brad Geddes
 Christi Olson
 Andrew Shotland
 Jennifer Slegg
 Eric Enge, 2016 Search Marketer of the Year
 Jennifer Lopez, 2016 Search Marketer of the Year
 & others to be announced…
MARQUEE SPONSOR DELIVERABLES
Pre-event…
Recognition as “Marquee Sponsor” on:
 SMX East Agenda, Sponsor & Networking pages
 Search Engine Land awards site
 Sponsorship of one of the award categories
 Email to attendees and participants with 500,000 co-branded
impressions on Search Engine Land
 Social media promotion by SMX & Search Engine Land
Post-event…
 Opt-in list for SMX East
 Opt-in list for Landy Awards Gala event
 Acknowledgment as “Marquee Sponsor” in video highlight reel
 Acknowledgment as “Marquee Sponsor”
in press announcing winners
MARQUEE
SPONSORSHIP
MARQUEE SPONSOR DELIVERABLES
On-site…
 Exclusive, premium branding at venue
 Prominence on red carpet step & repeat
 Inclusion on branding displays around venue
 Cover ad position on Landy Awards Playbill
 On-stage recognition
 2 minute “welcome” speech / option to present an award
 12 gala tickets and reserved VIP area
TITLE SPONSOR DELIVERABLES
Pre-event…
Recognition as “Title Sponsor” on:
 SMX East Agenda, Sponsor & Networking pages
 Search Engine Land awards site
 Option to sponsor one of the award categories
 Inclusion in email to attendees and participants
 Social media promotion by SMX & Search Engine Land
Post-event…
 Opt-in list for SMX East
 Opt-in list for Landy Awards Gala event
 Acknowledgment as “Title Sponsor” in video highlight reel
 Acknowledgment as “Title Sponsor” in press
announcing winners
TITLE
SPONSORSHIP
TITLE SPONSOR DELIVERABLES
On-site…
 Inclusion on red carpet step & repeat
 On-stage recognition
 Featured on branding displays around venue
 Premium billing / Logo inclusion on Landy Awards playbill
 10 gala tickets and reserved VIP area
SUPPORTING SPONSOR DELIVERABLES
Pre-event…
Recognition as “Supporting Sponsor” on:
 SMX East Agenda, Sponsor & Networking pages
 Search Engine Land awards site
 Sponsorship of one of the award categories
 Inclusion in email to attendees and participants
 Social media promotion by SMX & Search Engine Land
Post-event…
 Opt-in list for SMX East
 Opt-in list for Landy Awards Gala event
 Acknowledgment as “Supporting Sponsor” in video highlight reel
 Acknowledgment as “Supporting Sponsor” in press
announcing winners
SUPPORTING
SPONSORSHIP
SUPPORTING SPONSOR DELIVERABLES
On-site…
 Spotlight billing / Logo inclusion on the Landy Awards Playbill
 Inclusion an branding displays around venue
 Activity (guest photobooth or other to be confirmed)
 8 gala tickets and reserved VIP area
CATEGORY SPONSOR DELIVERABLES
Pre-event…
Branded as “Category Sponsor” on:
 Search Engine Land awards site
 Inclusion in email to attendees and participants
 Social media promotion by SMX & Search Engine Land
Post-event…
 Opt-in list for Landy Awards Gala event
 Acknowledgment as “Category Sponsor”
in press announcing winners
On-Site…
 Logo on category listing in Landy Awards Playbill
 Inclusion on branding displays around venue
 6 gala tickets and reserved VIP area
CATEGORY
SPONSORSHIP
PATRONS
Link your brand to all of the prestige, good will and fun that are the
Landy Awards! Patrons will receive:
Pre-event…
Recognition as “Patron” on:
 Search Engine Land awards site
 Social media promotion by SMX & Search Engine Land
On-Site…
 Logo inclusion in Landy Awards Playbill
 Inclusion on branding displays around venue
 2 Gala tickets and reserved VIP area
PATRONS
*Click here to view on YouTube if difficulty playing embed above.

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2017 Search Engine Land Awards

  • 1. 3rd Annual Search Engine Land Awards
  • 2. THE HIGHEST HONORS IN SEARCH MARKETING “The World Cup of digital marketing…”
  • 3. MISSION: Awards gala to honor outstanding efforts in search marketing. CHARITY BENEFIT: The search marketing industry has already shown its generosity by donating more than $80,000 at previous Third Door Media events. At the occasion of the 2016 Landy Awards, Third Door Media donated $5,000 to the Dana Farber Institute Soulmates program. 2017 Gala Venue: Diamond Horseshoe at the NYC Paramount Hotel October 25, 2017 7PM – 11PM
  • 4. 2017 SEARCH ENGINE LAND AWARDS CATEGORIES  BEST OVERALL SEO INITIATIVE — SMALL BUSINESS  BEST OVERALL SEM INITIATIVE — SMALL BUSINESS  BEST OVERALL SEO INITIATIVE — ENTERPRISE  BEST OVERALL SEM INITIATIVE — ENTERPRISE  BEST B2B SEM INITIATIVE – ENTERPRISE  BEST B2C SEM INITIATIVE – ENTERPRISE  BEST ENTERPRISE SEM INITIATIVE – TRAVEL  BEST ENTERPRISE SEM INITIATIVE – FINANCIAL  BEST ENTERPRISE SEM INITIATIVE – AUTOMOTIVE  BEST RETAIL SEARCH MARKETING INITIATIVE — SEM  BEST RETAIL SEARCH MARKETING INITIATIVE — SEO  BEST LOCAL SEARCH MARKETING INITIATIVE — SEM  BEST LOCAL SEARCH MARKETING INITIATIVE — SEO  BEST MOBILE SEARCH MARKETING INITIATIVE — SEM  BEST MOBILE SEARCH MARKETING INITIATIVE — SEO  BEST B2B SEARCH MARKETING INITIATIVE – SEM  BEST B2B SEARCH MARKETING INITIATIVE – SEM  SEARCH MARKETER OF THE YEAR — FEMALE  SEARCH MARKETER OF THE YEAR — MALE  IN-HOUSE TEAM OF THE YEAR — SEM  IN-HOUSE TEAM OF THE YEAR — SEO  AGENCY OF THE YEAR — SEM  AGENCY OF THE YEAR — SEO  BEST INTEGRATION OF SEARCH INTO CROSS-CHANNEL MARKETING  BEST OVERALL SEARCH MARKETING INITIATIVE — SEO & SEM
  • 5. JUDGES & ADVISORY BOARD Search Engine Land Editors:  Danny Sullivan, Founding Editor  Chris Sherman, Founding Editor  Matt McGee, Editor in Chief  Elisabeth Osmeloski, VP Audience Dev.  Ginny Marvin, Paid Media Reporter  Pamela Parker, Executive Features Editor  Jessica Thompson, Associate Features Editor  Greg Sterling, Contributing Editor  Barry Schwartz, News Editor Industry Luminaries:  Matt Van Wagner  Brad Geddes  Christi Olson  Andrew Shotland  Jennifer Slegg  Eric Enge, 2016 Search Marketer of the Year  Jennifer Lopez, 2016 Search Marketer of the Year  & others to be announced…
  • 6. MARQUEE SPONSOR DELIVERABLES Pre-event… Recognition as “Marquee Sponsor” on:  SMX East Agenda, Sponsor & Networking pages  Search Engine Land awards site  Sponsorship of one of the award categories  Email to attendees and participants with 500,000 co-branded impressions on Search Engine Land  Social media promotion by SMX & Search Engine Land Post-event…  Opt-in list for SMX East  Opt-in list for Landy Awards Gala event  Acknowledgment as “Marquee Sponsor” in video highlight reel  Acknowledgment as “Marquee Sponsor” in press announcing winners MARQUEE SPONSORSHIP
  • 7. MARQUEE SPONSOR DELIVERABLES On-site…  Exclusive, premium branding at venue  Prominence on red carpet step & repeat  Inclusion on branding displays around venue  Cover ad position on Landy Awards Playbill  On-stage recognition  2 minute “welcome” speech / option to present an award  12 gala tickets and reserved VIP area
  • 8. TITLE SPONSOR DELIVERABLES Pre-event… Recognition as “Title Sponsor” on:  SMX East Agenda, Sponsor & Networking pages  Search Engine Land awards site  Option to sponsor one of the award categories  Inclusion in email to attendees and participants  Social media promotion by SMX & Search Engine Land Post-event…  Opt-in list for SMX East  Opt-in list for Landy Awards Gala event  Acknowledgment as “Title Sponsor” in video highlight reel  Acknowledgment as “Title Sponsor” in press announcing winners TITLE SPONSORSHIP
  • 9. TITLE SPONSOR DELIVERABLES On-site…  Inclusion on red carpet step & repeat  On-stage recognition  Featured on branding displays around venue  Premium billing / Logo inclusion on Landy Awards playbill  10 gala tickets and reserved VIP area
  • 10. SUPPORTING SPONSOR DELIVERABLES Pre-event… Recognition as “Supporting Sponsor” on:  SMX East Agenda, Sponsor & Networking pages  Search Engine Land awards site  Sponsorship of one of the award categories  Inclusion in email to attendees and participants  Social media promotion by SMX & Search Engine Land Post-event…  Opt-in list for SMX East  Opt-in list for Landy Awards Gala event  Acknowledgment as “Supporting Sponsor” in video highlight reel  Acknowledgment as “Supporting Sponsor” in press announcing winners SUPPORTING SPONSORSHIP
  • 11. SUPPORTING SPONSOR DELIVERABLES On-site…  Spotlight billing / Logo inclusion on the Landy Awards Playbill  Inclusion an branding displays around venue  Activity (guest photobooth or other to be confirmed)  8 gala tickets and reserved VIP area
  • 12. CATEGORY SPONSOR DELIVERABLES Pre-event… Branded as “Category Sponsor” on:  Search Engine Land awards site  Inclusion in email to attendees and participants  Social media promotion by SMX & Search Engine Land Post-event…  Opt-in list for Landy Awards Gala event  Acknowledgment as “Category Sponsor” in press announcing winners On-Site…  Logo on category listing in Landy Awards Playbill  Inclusion on branding displays around venue  6 gala tickets and reserved VIP area CATEGORY SPONSORSHIP
  • 13. PATRONS Link your brand to all of the prestige, good will and fun that are the Landy Awards! Patrons will receive: Pre-event… Recognition as “Patron” on:  Search Engine Land awards site  Social media promotion by SMX & Search Engine Land On-Site…  Logo inclusion in Landy Awards Playbill  Inclusion on branding displays around venue  2 Gala tickets and reserved VIP area PATRONS
  • 14. *Click here to view on YouTube if difficulty playing embed above.