The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva Merchant's Annual User Conference in San Diego, CA on March 6, 2014.
The Evolving State of SEO According to Search Engine Land - March 2014
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5. Targeted content farms churning out low quality
articles. Some sites were producing over 7,000
articles per day!
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53. “My vision when we
started Google 15 years
ago was that eventually
you wouldn't have to
have a search query at all.
You'd just have information
come to you as you needed it.”
Sergey Brin, TED Talk, February 2013
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65. "Google Plus gives
you the opportunity
to be yourself, and
gives Google that
common understanding of who
you are."
Bradley Horowitz, February 2014
Source: New York Times
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68. "Within search results, information tied
to verified online profiles will be ranked
higher than content without such
verification, which will result in most
users naturally clicking on the top
(verified) results. The true cost of
remaining anonymous, then, might be irrelevance."
Eric Schmidt, March 2013
Source: Wall Street Journal
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69.
70. “SEO should be unseen… and only
noticeable to other SEOs.”
Adam Audette, RKG
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83. “Everybody talks about “creating relevant content” but that’s not what Google is
looking for…” ~ Matt McGee
Source: SmallBusinessSEM.com
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87. Build a Brand
“Search used to be where the playing field was
level ... those days are over. You need to build
a brand. This is the single most important and
single most difficult task that has been added
to the SEO agenda over the last few years.”
Everett Sizemore, seOverflow
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