1. Social media advertising allows you to laser-target ads to very specific audiences – but deciding
which social media advertising platform would be best for your audience and goals can present a
challenge. This infographic will provide you with important considerations for choosing between
LinkedIn Ads and Facebook Advertising for your social media advertising campaigns.
LinkedIn
LinkedIn FacebookLinkedIn Facebook
Which Should You Choose?
vs.ADVERTISING
LinkedIn Ads are recommended for reaching a B2B audience of professionals, offering
a variety of ways to target based on job function, seniority, industry and more. LinkedIn
Ads are best used for creating awareness of your company and services, as well as
generating leads.
vs.
Companies/
Organizations
Lead Generation
Direct Sales
Awareness
Because buying cycles
are typically longer for
B2B sales, social media
advertising should be used
for lead generation rather
than direct sales.
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Facebook
Facebook Advertising can be used for reaching both a business and consumer audience,
and offers several ways to target, such as Likes and interests (which may include
their business interests and job titles). Facebook is recommended more for engaging
consumers, though, and are a great way to increase direct sales (or, if you’re a nonprofit,
increase donations).
Industries
Geographic
Location
Skills
Job Titles
Consumers
Companies/
Organizations
TARGET
AUDIENCE
Lead Generation
Direct Sales
Awareness
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Lead Generation
Direct Sales
Awareness
Just like with LinkedIn Ads,
B2B brands should also
focus on lead generation
and awareness, rather than
direct sales, for Facebook
ad campaigns.
If you don’t have
enough information
about your buyers,
consider developing
your buyer personas
to get a better idea
of what motivates
their decisions to
buy and how you can
best target them.
Geographic
Location
Geographic
Location
Interests
Interests
Job Titles
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