In this talk Dom Hodgson goes over an innovative marketing technique for a product of his. With a small budget for marketing, Dom turned to the services offered by the 'Fiverr' community. In this talk he explains and evaluates the final results he saw.

2. Hello!
I’m Dom
NOT Dom
This is Scarlett

5. SEO CONFERENCE

6. SWEET SHOP

7. ADVERTISING
NETWORK

8. I LIKE
BUILDING
STUFF

9. I REALLY LIKE
BUILDING
STUFF

10. WIFI ISN’T CHEAP HERE!!

11. SEO SOFTWARE

12. SEO SOFTWARE

13. SEO SOFTWARE

14. SEO SOFTWARE

18. Dom Hodgson

19. Can we still do it?

20. Build an Audience

21. What if you didn’t?

22. Get funding
for marketing
and growth

23. What if you didn’t?

24. Write a detailed
Business Plan

25. What if you didn’t?

27. “If you build it
they will come”

28. BOLLOCKS

29. UTTER
BOLLOCKS

30. Told a few people
The Big Launch!
erm.. where is
everyone?
Notice that I’m showing ACTUAL numbers.. not amazing numbers… but real numbers
Little Warden Launch

31. There are more people currently in space than
Visiting my website.
I’ve spent 6 months of my life building this..

32. What the heck
Do I do now?

34. Facebook &
Google Ad Copy

35. Keyword
Research
Glasses = Smart

36. Comprehensive
SEO Audit

37. Social Media
Love 😍

38. Press Release

39. “Viral Video”

40. Professional

43. $5 Maximum
Per Job

44. No
Negative
Reviews

45. Publish
Anything
Delivered

46. Facebook &
Google Ad Copy

47. How to
choose?

48. Meet Vito

49. Let’s checkout his packages

50. Advert One

51. We Remember So You Don’t Have To
We Remember So You Don’t Have To
Little Warden is a daily check service to monitor the
tedious but oh so important things that keep your
website up and running. We have got you covered from
everything from SSL expiry to hack attempt and content change
monitoring and redirect checks. We do it all to make sure
your website looks great and is ready for the world to see. We make Your
site look good so that you look good.
Click here for the easy way to keep your site
up and running.

52. Advert Two

53. Your website called…..
It has a big list of things you better not forget if you
don’t want it to get hacked, go out of date, or have bad
content. We check your website daily to make sure all the
boring but important tasks are done to keep your site up and
running. Everything from domain and SSL expire to robots.text
change to content change detection we’ve got you covered.
Click here to keep your website happy

54. Delivery — On Time
Quality — Decent
Would Use — Nope.

55. Delivery — On Time
Quality — Decent
Would Use — Nope.

56. Keyword
Research
Glasses = Smart

57. Meet Cathy

58. Seed Keywords

59. Seed Keywords
domain name expiration check
redirect checking
robots.txt change monitoring

63. Delivery — On Time
Quality — STOLEN
Would Use — Nope.

64. Delivery — On Time
Quality — STOLEN
Would Use — Nope.

65. Comprehensive
SEO Audit

66. Say Hi To Dimi

67. Asked for an extension

68. 24 hours later..

69. Wait a minute…
What happened to Dimi?

70. So Let’s Review

71. Competitors.txt

72. Competitors.txt
https://www.expireddomains.net/
http://www.register.com/whois.rcmx
https://certificatemonitor.org/

74. disavow.txt

75. disavow.txtclockworktalent.com/blog-10-digital-tools-david-iwanow-couldnt-live-without
technicalseo.de/seo-tools/
ohgm.co.uk/ohgmcon-2017-postmortem/
webtoolsweekly.com/archives/issue-219/
boom-online.co.uk/everything-connected-digital-marketing-year-bit-drink-digital-
presentations/
sideprojectors.com/project/project/6616/little-warden

78. SEO Report

79. HANG ON

80. SEO Report

84. Delivery — Late
Quality — Cheap
Would Use — Nope.
#justicefordimi

85. Delivery — Late
Quality — Cheap
Would Use — Nope.
#justicefordimi

86. Press Release

87. Meet “Jack Smith”

88. From Nigeria
AND the USA

92. Robb Stark

94. Press Release
Little Warden Writing | PRESS OFFICE
The Blog of Little Warden For Immediate Release: ……………
Monitoring Tool For Domain & SSL Expiration, URL Response & Direct Checks
Outsourcing | Marketing | Operation |
Little Warden Writing was founded by a team of professional and specialized information technology. The company is
Do you know that your domain and SSL security depends highly on its authenticity and security tracking? To achieve succ
With the use of Little Warden writing, your specific business needs will be optimized. Tell yourself, “I know a lot, but I still

95. Key Quotes
Little Warden Writing was founded by a team of
professional and specialized information technology.

96. Professional

97. Key Quotes
Little Warden Writers have tripled in size since
opening its doors and outsources to numerous clients

99. Withings Scale

100. Key Quotes
The undeniable facts are, space or opportunities
not utilized cannot be created

102. The undeniable facts are, space or opportunities
not utilized cannot be created
- @thehodge

103. Key Quotes
With the use of Little Warden writing,
your specific business needs will be optimized.
Tell yourself, “I know a lot, but I still have chance
of being wrong.”

104. “I know a lot, but I still have chance of being wrong.”
- @thehodge

105. Issues

106. Issues
Company Name Wrong
Filled with utter nonsense
More than a few spelling mistakes
Wasn’t actually about what the brief
said.

107. Delivery — On Time
Quality — Alright
Would Use — Nope.
#nogameofthronespuns

108. Delivery — On Time
Quality — Alright
Would Use — Nope.
#nogameofthronespuns

109. Social Media
Love 😍

110. Choosing A Seller
375k Fans

111. Quick Maths..
375k Fans Assume 10% Click Through
37,000 Visitors! Assume 3% Conversion Rate
1125 Customers! Assume £30 Basket Value

112. £33,750
New Customers
for $5!

113. GENIUS!

115. But Wait..
500k Fans

116. Quick Maths..
500k Fans Assume 10% Click Through
50,000 Visitors! Assume 3% Conversion Rate
1500 Customers! Assume £30 Basket Value

117. £45,000
New Customers
for $5!

119. But Wait..
20 MILLION

120. 20 MILLION

121. Quick Maths..
20 MILLION Fans
Assume 5% Click Through
1 MILLION Visitors!
Assume 2% Conversion Rate
20,000 Customers!
Assume £30 Basket Value

122. £600,000
New Customers
for $5!

123. £600,000

124. EVERY

125. MONTH

127. But Wait..
50 MILLION

128. FIFTY
MILLION

129. Quick Maths..
50 MILLION Fans
Assume 5% Click Through
2.5 MILLION Visitors!
Assume 2% Conversion Rate
75,000 Customers!
Assume £30 Basket Value

130. £2,250,000
New Customers
for $5!

131. Almost
Millionaire

133. Results
Time

134. This is what we submitted
Little Warden is a daily monitoring tool to keep an eye on the tedious things about running a website.
* Domain / SSL Expiration
* http -> https / www -> non www redirect checking
* Robots.txt change monitoring
* GeoRedirect checking
And over 30 other checks from less than $20 a month!
http://bit.ly/2HBC7sW

137. 50 MILLION

138. 2.5 MILLION

139. 2 Million

140. 200,000

141. 20,000

142. 2000

143. 200

144. 20

145. 2

146. Google Analytics & bit.ly

148. Delivery — On Time
Quality — Lacking
Would Use — Did.

149. Delivery — On Time
Quality — Lacking
Would Use — Did.

150. “Viral Video”

151. Selecting a Seller

158. Delivery — Delayed
Quality — Magnificent
Would Use —

159. Delivery — Delayed
Quality — Magnificent
Would Use —

160. Results

161. Was outsourcing on
Fivver a good idea?

162. Nope

163. Was Blogging the entire
Process, a good idea?

164. Hell Yeah!

166. Hell Yeah!

167. Be human
Be memorable
Be funny

168. Human

173. Memorable

175. Funny

179. Which leads to?

183. Goodbye!
I’m Dom
Again NOT Dom
This is Scarlett

184. @thehodge
@ukdisdad
TheHodge.co.uk