Recalibrating Digital Conversations As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having “conversations” with them. In the embracing of a more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow.” In what will certainly be a dynamic, energetic and entertaining presentation, get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap.

2. THESEAREAMAZINGTIMES

3. BEFORENOWNEXT

4. 7+
PEOPLE

5. 50%
PEOPLE

6. <30
YEARS

7. 5+
MOBILES

8. 2+
INTERNET

9. 70%
BLOGS

10. 57%
TALK

15. SOCIAL
23%
HALF CONTENT
53%

16. SOCIAL
23%
30 CONTENT
53%

17. ACCELERATINGFRAGMENTATION
PORTALS,SEARCH,BLOGS,FEEDS,
AGGREGATORS,AND SOCIALNETWORKS

18. RISEOFSOCIALMEDIA SOCIALNETWORKS
CONNECTEDNESS
WIKIS
CONVERSATION
CONTENTCOMMUNITIES BLOGS
CONVERSATION COMMUNITY
MASSIVELYMULTIPLAYER
ONLINEGAME(MMOG)
OPENNESS
PODCASTS
PARTICIPATION

20. TVUSETOSELLONEYEBALLS

21. FLICKTHROUGHCHANNELS
TIMESHIFTEDTV

22. TASTESHAVECHANGED

23. CONTRIVED
ADVERTISING

24. CURATORSOFCONTENT
PRODUCERS,JOURNALISTS,EDITORS,DESIGNERS
SEARCH,SOCIAL,SYNDICATION

25. DIGITALBEHAVIORS
ENTERTAIN+INFORM+PROVIDEUTILITY

26. MARKETINGLANDSCAPE
ATL/PR BTL ONLINE ADS ATL/PR BTL ONLINE ADS
REALITY
THEWEB PARTNERS
RATINGS
USERREVIEWS AFFILIATES
MODEL
BLOGS
CALLCENTRE MICROBLOGGING
CHAT REVIEWS
STORE SOCIAL
REMIX
TRADITIONAL TAGGING
RSS
MODEL PODCAST
SHARING
SALES SALES
CONSUMERRESPONSE:BIASEDNOISE CONSUMERRESPONSE:USEFULCONTENT

27. REWIREOURELASTICBRAINS

28. ATTENTIONISTHENEWCURRENCY

29. SIMPLICITY IS THE
ULTIMATE SOPHISTICATION

30. INSTA-AUDIENCE
KINGS OF SIMPLICITY
30+

32. LOCATION,LOCATION,LOCATION
SOCIALIDENTITYBROADCASTING
WHEN,WHERE,ANDWHAT
GOOGLELATITUDE | LOOPT | PLACES | GOWALLA | FOURSQUARE

33. BUT SOMETIMES I ONLY WANT MY FRIENDS
TO KNOW WHERE I AM...

35. YOURLIFE
ICATION OF
GAMIF

36. MOBILEMERITS

38. NEWNESS
"MOBILIZATION"
OF ONLINE
CONTENT

39. ORIGINAL REPURPOSED
AUDIENCE
USER GENERATED

40. VIEWS
COMPLETION
SHARES
LIKES
COMMENTS

41. FINANCIAL
HOME IMPROVEMENT
ENTERTAINMENT
AUTOMOTIVE
DEPT STORE
WIRELESS
CPG
TRAVEL
PHARMA
WEBSITES

42. SHARE 7x

43. SECOND-SCREEN COMPANION

44. MOBILE AUGMENTED
REALITY ADVERTISING

47. POWEROFPARTNERSHIP

49. INFORMATION

50. SOCIAL

51. NO,IAMNOTTALKINGABOUTTWITTER,
ILITERALLYWANTYOUTOFOLLOWME

52. I WANT TO PEE
I PEED
THIS IS WHERE I PEE
WHY AM I PEEING?
LOOK AT THIS PEE
I AM GOOD AT PEEING

53. SOCIAL, PRIMETIME IN OFFLINE

54. LIKE = DISCOUNTS

55. JEFF PULVER
425K+ TWITTER & 4.9K FACEBOOK
"BEHIND THE BRAND IS A HUMAN VOICE"

56. JANINE SHEPHERD
SOCIAL WEB WORKS @ 200+ FOLLOWERS

57. 9% FACEBOOK
3% LINKEDIN
0.3% TWITTER

58. LANDGRAB FOR LIKES, YIKES!

59. HOWEVER...

60. OVER
WHELMING
UNDER

61. FRIENDS
FOLLOWERS
FOLLOWING

62. CONFUSIONCONFUSIONCONFUSIO
NCONFUSIONCONFUSIONCONFUS
IONCONFUSIONCONFUSIONCONF
USIONCONFUSIONCONFUSIONCO
NFUSIONCONFUSIONCONFUSION
CONFUSIONCONFUSIONCONFUSIO
NCONFUSIONCONFUSIONCONFUS

63. DEFRIEND
UNFOLLOW

64. ANDNOW+ONEMORE!

65. IT’SNOTALLJUSTTWITTERANDLEBOOK!
COMMUNITIESAREALLABOUTENGAGEMENT

66. 50+x150

67. RYAN NIGAHIGA
5.2+ MILLION SUBSCRIBERS

68. WHAT ABOUT ADS?

70. GENERIC-ADVERTISING
INFLUENCE-MARKETING

71. ADS IN MOTION
BEHAVIORAL + ASSUMPTIONS
ACTION + SPECIFICS

72. MEGAMERCIALS

73. TURNING DATA INTO APPS

74. LEFT
BRAIN
MUST
TURN
RIGHT

75. DATA VISUALIZATIONIS HOT

79. EXISTING COMMUNITIES

80. ACTION AND THE PARTICIPATION PLAYGROUND

81. PERSONALIZING PARTICIPATION

82. AS ECONOMIC CONDITIONS CONTINUE
TO DRAG CONSUMERS WILL INCREASINGLY
APPRECIATE SMALL ACTS OF KINDNESS
– EVEN BRANDED ONES

83. 90% AKE AN
71% CONFUSED BY MESSAGES
LET’S M
IMPAC
T!

84. ENTERTAINMENT
10%
69%
9%
SPORTS CAUSE
5%
4%
3% ARTS
FESTIVALS
ASSOCIATIONS

88. WHAT’S NEXT?

89. THE REAL KILLER APP WILL BE
WHEN YOU CAN POINT GOOGLE
GOGGLES AT YOUR DATE AND GET
ALL THE RED FLAGS THEY'RE
TRYING TO HIDE
ARIANNA HUFFINGTON

90. CONVERSATIONS, NOT CAMPAIGNS
CONVERSATIONS, NOT CHATTER

91. ENTER
CURATED
NICHENESS

92. DISCOVERY
WHAT IS YOURS?

93. NEIGHBOR
HOODS

94. VIDEO
AUDIO
PHOTOS
REAL-TIME
PARTICIPATION
WAY BEYOND COMMENTS

95. FORGET SWIPING
IT’S ABOUT GESTURES

96. EVOLUTION OF NOW
MORE TOOLS
MORE USEFUL
MORE FUN

97. SOCIAL UTILITY
LIKE WATER,
ELECTRICITY

98. + +
COMMERCE WILL FEEL LIKE

99. "FRIEND OF A FRIEND"
IN SOCIAL DESIGN

100. NOISE AND CHAOS
FILTERED OUT
WILL BE VALUED
(+ PAID FOR)

101. AGGREGATION
OF MULTIPLE
SOCIAL
CHANNELS

102. BRILLIANT SOCIAL SEARCH

103. LOQI
THE FUTURE IS NOW, MOBILE LOCAL
SQUARE
ALERTS, CROWD-CHEAP PAYMENT,
CHASE
AUGMENTED REALITY GAMES,
HUNCH
RECOMMENDATION, SEMANTIC
ZEMANTA
DIASPORA
INTEGRATION , DISTRIBUTED SOCIAL
NETWORK , PERSONAL TRANSPORT
MARTIN

104. REDBLUEYELLOW

105. TECHNOLOGYCONTENTDISTRIBUTION

106. A LOT OF TIMES,
PEOPLE DON'T KNOW
WHAT THEY WANT
UNTIL YOU SHOW IT
TO THEM

107. ENCOURAGE A REMIX CULTURE
FIND THE RIGHT PEOPLE
HARNESS THE POWER OF PRE-EXISTING COMMUNITIES
PEOPLE STILL TALK
BE AMBITIOUS AND COMPELLING
PRODUCER AND CONSUMER SHOULD CO-CREATE

108. KEEPING IT
ALL TOGETHER
WWW.EVERNOTE.COM
WWW.PINTEREST.COM
WWW.MOAT.COM
AOL EDITIONS
WWW.SOCIALMENTION.COM
WWW.BUZZFEED.COM
WWW.TUMBLR.COM
ANY RSS

109. DAVID.SHING@TEAMAOL.COM | @SHINGY

110. E*TRADE BABY LOSES EVERYTHING - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AYRPROR9GMK
EVIAN BABY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=CX1GOTUA3R4
RAY BAN AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AGRYJ-2OZ8I
LEGO AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=PGU0N3EL2D0
LYNX AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=RFUUFEQIDPK
H&M 3D STORE PROJECTION - HTTP;//WWW.YOUTUBE.COM/WATCH?V=2W6EABEFEZG
ATOMIC TOM "TAKE ME OUT" ON SUBWAY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=19KBACJ53AK&OB=AV2E
DIESEL "I LIKE" - HTTP;//WWW.YOUTUBE.COM/WATCH?V=4OZMBBPYM1K
NIKE MUSIC SHOE - HTTP;//WWW.YOUTUBE.COM/WATCH?V=W1HNYPYS7BS
UNIQLO COLORTWEET - HTTP;//WWW.UNIQLO.COM/COLORTWEET/#/USER/SHINGY/
UNIGLO TRY (USER RATINGS) - HTTP;//WWW.UNIQLO.COM/TRY/
DATA VISUALIZATION - HTTP;//VISUAL.LY/
GESTURES - HTTP;//WWW.YOUTUBE.COM/WATCH?FEATURE=PLAYER_EMBEDDED&V=VRGWH1KUDT4